Kathy Ker Email & Phone Number

Santa Ana, Ca

Implemented and executed marketing strategy for all field facing activities to support the demand generation and revenue goals of the West Regional sales team representing $600M in revenue.Recommended, leveraged, and prioritized global, national and partner programs while establishing regional best practices to generate and accelerate over $200M in pipeline.Led team of 7 marketing directors covering SAP's solution portfolio from on premise database and ERP (S4 HANA) to cloud base Successfactors, Ariba, Hybris, Concur and HANA Enterprise Cloud solutions.Aligned demand management activities to target LOBs by stakeholder audience ecosystem and Industry based GTM strategy.Executed all marketing activities, including account based marketing, digital marketing, social selling, telemarketing, online and physical events, corporate sponsorship programs and 3rd party conferences.Leveraged partners such as Intel and Cisco and system integrators Deloitte and PwC to expand reach and account penetration.

Newport Beach, California

Responsible for worldwide B2B marketing strategy that builds brand awareness, strengthens customer loyalty and increases revenue growth and profitability. Result: Marketing efforts helped grow revenue by 18% included complete re-brand and build out of marketing infrastructure to expand market leadership and provide KPIs.Developed and maintained a variety of message platforms: website, newsletters, media outreach programs and events to showcase expertise and fortify reputation as the market leader in the renewable energy insurance sector.Result: Increased website visitation by 67% and web to lead generation by 40% resulting in new revenue utilizing SEO and content management best practices.Created marketing collateral to support existing products and coverage capabilities as well as new product offerings.Result: Supported new business development efforts and generated revenue through seminars, customer advisory council, online customer portal and introduction of new product offerings.Managed all website and online/offline campaigns and analytics for optimal SEO and lead generation tracking performance utilizing Google Analytics. Result: Deployed Salesforce.com & Exact Target for lead tracking, market segmentation and email campaigns that consistently producing 27% open rates (prospects) and 45% (existing customers).Led ongoing strategic direction for PR team for press releases, speaking engagements, articles and interviews and leverage for social media use.Result: Improved media engagement by 280% through speaking opportunities, articles contributions, interviews, press releases, white papers and social media activity.Facilitated corporate participation and identity as key opinion leader on insurance issues with various renewable energy trade associations.Result: GCube recognized as subject matter expert for renewable energy insurance issues and regularly sought out for insights and commentary.

Costa Mesa, California

Grew revenue and customer base size by 32% through online & offline lead generation programs.Supported multiple sales channels (including direct, telesales and agents), partners and programs to leverage sales opportunities that increased pipeline by 50%.Launched new vertical markets including: enterprise hosting, cloud computing and professional services resulting in new monthly recurring revenue of $30,000 in first 90 days of deployment.Built CRM databases using Salesforce.com for market segmentation, lead gen and customer outreach campaign management that consistently produced 25% open rates for prospect pieces and 45% for customer campaigns.Created “Premier Program”, a customer retention program designed to focus on up sell opportunity and contract renewal of top 50 customers that grew average customer revenue by 10%.Defined marketing strategy and created tactical execution plan for all marketing campaigns, public relations and investor relations, including raising $8M in ‘09, first outside investment in company history.Launched new website that increased page views by 187% and incorporated PPC and social media strategies including blog, Twitter and LinkedIn to engage customer and prospects.Initiated analyst coverage with top firms that led to research coverage, speaking opportunities, referenced sales leads and introduction of potential investors.Wrote all press releases, published articles, corporate and conference presentations and speaking proposals that garnered multiple speaking opportunities for BandCon management team.Promoted company for award nominations and recognition including: Inc 500 Fast Growing Private Companies (2008 & 2009), Ernst & Young Entrepreneur of the Year 2009, OCBJ Fast Growing Private 2008 & 2009, OCBJ Entrepreneur of the Year 2009 and OCBJ CFO of the Year 2009.

Irvine, California

Managed beta test for sales approach effectiveness of SaaS model for a content management software provider. Created new brand and marketing material for telecommunications provider to establish consistent messaging and differentiation.Developed strategies for leadership and operational effectiveness for a $15M electronics company.

Costa Mesa, California

Established gross margin targets and pricing strategies to maximize growth and profit for $300K budget.Developed online and offline mar-com strategies for CRM initiatives designed to strengthen the customer experienceCreated and implemented strategy campaign to protect and grow revenue after company acquired new base and grew from $2M to $42M by creating various voice, data and enhanced products and services through multiple sales channels.Redesigned sales pricing model and negotiated decrease in vendor pricing and expanded higher margin product offerings resulting in 8.5% increase in Gross Margin.Designed software specifications and content for new website, intranet and online campaigns which expanded online presence, increased customer interaction, and reduced turnaround for sales price quotes by 50%.

Irvine, California

Grew revenue from $0 to $5.9M in 2 years by developing and launching an innovative marketing and sales strategy for the western region of this start-up CLEC, competitive local exchange carrier.Built network infrastructure and forged vendor relationships for western region which today contribute $225M in overall revenues for $1.6B company.Initiated and managed strategic partnerships with software, hardware and value added service providers to provide supplemental services to enhance product mix.Presented to venture capital and debt investors to increase regional presence and introduce service offerings to their portfolio companies.

Burlingame, California

Managed all customer support activities for this start up international wholesale carrier during 3 year period when annual revenue growth rose from $48M to $402M.Launched new service and support infrastructure in 6 international markets adding $50M in 2 years.Initiated and implemented a customer relationship management strategy that produced 98% retention rates for 3½ years.Created and presented corporate overviews to brokerage firms and institutional investors for a top performing IPO in 1997.

Vienna, Virgina & Cambridge Massachusetts

Developed and launched national marketing plan for the first dedicated access voice services program offered by the company which dramatically increased sales and necessitated creation and training of separate customer support team to handle the additional business.Generated $1.2M in annual revenue selling to medium and large size customers and promoted to senior level sales position within 9 months of joining company.Sold over $1.5M for customer account bases in the National Account and Wholesale divisions totaling over $9M in annual sales.

Emba

Bachelors, Science