Innovation And Marketing Strategies From Consumer Insights
Freelance Marketing Consulting
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Kathy Mccurry Email & Phone Number
Innovation and Marketing Strategies from Consumer Insights
at
freelance marketing consulting
1 work email found
@att.net
2 phones found area 770
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
freelance marketing consulting
Role
Innovation and Marketing Strategies from Consumer Insights
Location
Uniontown, Ohio, United States
Who is Kathy Mccurry? Overview
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Quick answer
Kathy Mccurry is listed as Innovation and Marketing Strategies from Consumer Insights at freelance marketing consulting, based in Uniontown, Ohio, United States. AeroLeads shows a work email signal at att.net, phone signal with area code 770, and a matched LinkedIn profile for Kathy Mccurry.
Kathy Mccurry previously worked as Innovation & Marketing Strategies from Consumer Insights at Freelance Marketing Consulting and Sr. Market Researcher at Gojo Industries. Kathy Mccurry holds Bsba, Business, Marketing from University Of Denver.
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{first}{last}@att.net
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Profile bio
About Kathy Mccurry
Consumer insights expert who finds new product innovation , marketing & communication opportunities by uncovering connections that align with the company’s strategic objectives to drive profitable growth.• A passion for design-thinking , combined with the discipline of strategic research , and expertise in marketing & communications to bring the target audience – how they think , feel and make decisions - to life for internal management , creative , R&D and marketing teams in innovative ways that drive behavior change among end consumers.Professional Skills:• Consumer Insights : Quantitative & Qualitative Research Professional• Strategic Planning , Analysis & Presentation of Situation & Opportunity • Brand Development and Evolution• Brand Renewal - breathe life in to ‘stale brands’ via re-positioning , new targets, product
Listed skills include Consumer Insights, Marketing Research, Segmentation, Strategic Planning, and 34 others.
Current workplace
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Freelance Marketing Consulting
8 roles
Kathy Mccurry work experience
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Innovation & Marketing Strategies From Consumer Insights
Current
Freelance Marketing Consulting
Assisting companies with finding the profitable link between their target customer and their product/service offering; Includes uncovering consumer insights and applying those insights to solid marketing and communications planning.
Oct 2011 - Present
Sr. Market Researcher
Gojo Industries
PURELL CPG Consumer re-launch: Segmentation, needs hierarchy development, brand development, positioning and claims development, packaging re-design and evaluation, new product concept development and screening; B2B new product design exploration using iterative qualitative working with industrial engineers.
Jun 2010 - Sep 2011
Director Consumer Insights And Product Innovation
Classy Rider, Inc.
Designed & launched line of specialty niche apparel that reflects the changing demographics and lifestyle profiles of motorcycle and scooter riders. Apparel line takes exploited a white space opportunity for motorcycle apparel that allows riders to use their motorcycles and scooters for everyday transportation. Responsibilities include: Developing business.
Apr 2005 - May 2010
Qualitative Research Expert
The Sounding Board, Inc.
- Generated revenues of $1.5M+ working with primarily Fortune 50 clients in both CPG and B2B providing professional qualitative research services: focus groups, in-depths, dyads, triads, ethnography. Including: New.
Apr 1999 - Apr 2005
Manager Brand & Advertising Research, B2B
Managed $2.5 million budget for all research and insights related to brand, advertising and marketing communications efforts; On-going awareness and attitude tracking studies, qualitative research, segmentation studies, brand and product positioning, advertising effectiveness and evaluation. Championed major branding efforts for business organization.
Jul 1996 - May 1999
Director, Market Research & Strategic Planning
- Designed and managed all research conducted by agency and clients. Acted as primary internal staff researcher for all client research: Customer satisfaction, win-loss lead studies, segmentation studies: attitudinal.
- Quadrupled agency research revenue to $1.2M making it a profit center by providing actionable target insights to clients and increasing demand for research.
Jan 1990 - Jul 1996
Associate Director Research & Planning
Nw Ayer Advertising
- Managed all aspects of research and account planning for assigned clients; - Re-structured segmentation study resulting in new strategic marketing communications plan that changed consumer behavior and increased client.
Jun 1987 - Dec 1989
2 education records
Kathy Mccurry education
Bsba, Business, Marketing
Education record
FAQ
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What company does Kathy Mccurry work for?
Kathy Mccurry works for freelance marketing consulting.
What is Kathy Mccurry's role at freelance marketing consulting?
Kathy Mccurry is listed as Innovation and Marketing Strategies from Consumer Insights at freelance marketing consulting.
What is Kathy Mccurry's email address?
AeroLeads has found 1 work email signal at @att.net for Kathy Mccurry at freelance marketing consulting.
What is Kathy Mccurry's phone number?
AeroLeads has found 2 phone signal(s) with area code 770 for Kathy Mccurry at freelance marketing consulting.
Where is Kathy Mccurry based?
Kathy Mccurry is based in Uniontown, Ohio, United States while working with freelance marketing consulting.
What companies has Kathy Mccurry worked for?
Kathy Mccurry has worked for Freelance Marketing Consulting, Gojo Industries, Classy Rider, Inc., The Sounding Board, Inc., and Verizon Business Formerly Mci Business Markets.
How can I contact Kathy Mccurry?
You can use AeroLeads to view verified contact signals for Kathy Mccurry at freelance marketing consulting, including work email, phone, and LinkedIn data when available.
What schools did Kathy Mccurry attend?
Kathy Mccurry holds Bsba, Business, Marketing from University Of Denver.
What skills is Kathy Mccurry known for?
Kathy Mccurry is listed with skills including Consumer Insights, Marketing Research, Segmentation, Strategic Planning, Curiosity, Marketing Strategy, Product Development, and Product Innovation.
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