Kathy Mclay

Kathy Mclay Email and Phone Number

Director - Canada @ ISC Group
Canada
Kathy Mclay's Location
Canada, Canada
Kathy Mclay's Contact Details

Kathy Mclay personal email

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About Kathy Mclay

I am a high-performing agency executive with global experience and leadership muscle. I have a creative eye and keen strategic instincts and enjoy sharing my experience by educating, mentoring and leading by example. I am highly organized with strong communication skills and the ability to bring out the best in people. I’ve successfully led teams and Clients in Healthcare, Non-Profit, CPG, Retail and more with a proven track record of business growth and client service excellence. I have worked with Clients on both consumer-facing initiatives and internally in corporate learning and change management, with a focus on performance. I am a Board member, a youth mentor and art history educator. I write a blog about France, study French and advocate ongoing growth and life-long learning.Primary Areas of Specialty:Client Services Account ManagementWriting & Content Marketing & AdvertisingPeople Coaching & DevelopmentStrategyResearch & DiscoveryExperience Matters.#fractionalexecutive #consulting #freelance #clientservices #businessdevelopment #learning #education #leadership #marketing #advertising #healthcare #experiencematters

Kathy Mclay's Current Company Details
ISC Group

Isc Group

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Director - Canada
Canada
Website:
theinsurancesupperclub.com
Employees:
54
Kathy Mclay Work Experience Details
  • Isc Group
    Director - Canada
    Isc Group
    Canada
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  • Freelance
    Fractional Executive And Freelance Writer
    Freelance Jul 2023 - Present
    Providing client services, writing and project/team oversight on a fractional, freelance basis.CLIENTS-Believeco (Advertising agency, Toronto): Client Service Lead-Metrix Group (L&D agency, Toronto): Global Client Service Lead-SMGH Foundation (Hospital foundation): Lead writer, Media releases, communications-Daggerwing Group (Omnicom Change Consultancy): Associate Principal, Healthcare-Labadie Boutique: Founder, Lead writer for Substack newsletter
  • Daggerwing Group
    Associate Principal
    Daggerwing Group Jul 2022 - Jul 2023
    Greater Toronto Area, Canada
    Corporate Change Management: Global Leadership Team member helping Clients grow from good to great and navigate change. Helped solidify DG's credibility with Marketers by joining the team and leveraging advertising background as Marketing SME. Worked on projects with Novartis, Amgen and Diageo including competency development, governance, process discovery and analysis, new hire onboarding strategy and business development.
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  • Metrix
    Vp, Client Services
    Metrix Apr 2019 - Jul 2022
    Toronto, Ontario, Canada
    Corporate Learning & Training: As a member of the Leadership team, I provided thought-leadership, strategy and project oversight to Client business, building and maintaining senior relationships and ensuring a high level of Client service excellence across the company. Upon joining I built a new team of 12, overseeing recruiting, onboarding, development and career path. During my tenure, I successfully grew existing Clients and brought in new business including Janssen and Holt Renfrew. While in the role of VP Client Services I proactively initiated a Client satisfaction survey, a first for the company, to benchmark and measure Client relationships and agency delivery. Project highlights include the award-winning FP Canada certification training curriculum for financial planners, an award-winning gamification sales training series for AbbVie US, and competency development for Roche Global. While in the role, I took the lead on development and negotiations of all Client SOWs and MSA's, and attended industry conferences representing Metrix including LTEN.
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  • Klick
    Client Services, Business Director
    Klick Apr 2018 - Apr 2019
    Toronto, Ontario, Canada
    Digital Agency: Client Service Lead for Takeda (Entyvio) including team and project oversight of multi channel Digital AOR delivery including Social Media, UX, Website Development, Creative, Media, Strategy, Regulatory, CRM.
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  • Theturnlab
    Vp, Client Services
    Theturnlab May 2012 - Jan 2018
    Toronto, Canada Area
    Clients: Genuine Health, Liquor Stores N.A., David Suzuki Foundation, WWF, Golf Town, Fitness Depot, SoftMoc, Ecco Shoes, Addenda Capital + more-Member of Executive leadership team contributing to company operations, staffing, financial oversight, development and negotiation of client contracts, culture ambassador-Account team oversight, coaching, performance evaluations, career development-Responsible for client onboarding, agency evaluations, aquisition/new business and retention-Secured organic growth from existing clients exceeding goals year over year-Implemented company processes and procedures including project quoting model, estimating templates, shared drive organization of content and legal service agreements.
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  • Saatchi & Saatchi Canada
    Group Account Director
    Saatchi & Saatchi Canada 2009 - 2012
    Toronto, Canada Area
    -Business lead on Novartis OTC brands Buckley’s, NeoCitran, Otrivin and Voltaren -Business lead of 2011 Scotts TV campaign that led to 120% sales increase vya-Business lead on P&G digital projects, grew scope of P&G brand roster
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  • Ddb & Tribal Worldwide, Amsterdam
    Global Account Director
    Ddb & Tribal Worldwide, Amsterdam 2006 - 2008
    Amsterdam Area, Netherlands
    -Team leader of $50 million European launch campaign for Philips Aurea TV, that won the Global DDB Paco Award for Creative Excellence and exceeded sales goals across Europe-Orchestrated luxury brand partnerships for multi-page print editorial in European Vogue magazines -Management of 360 multi-channel loop team including PR, Creative, Strategy and Production-Built global network across Europe
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  • Ddb Canada
    Group Account Director
    Ddb Canada 2003 - 2006
    Toronto, Ontario, Canada
    -Business lead on Clorox (Brita, Glad)-Account lead of award-winning 2005 Brita campaign 'Glass' and the Marketing award-winning launch of Glad Press'n Seal.
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  • Young & Rubicam
    Account Director
    Young & Rubicam 2000 - 2002
    Toronto, Canada Area
    -Account lead on Wyeth (Dimetapp, Advil) and Accenture
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Kathy Mclay Skills

Advertising Digital Marketing Account Management Integrated Marketing Marketing Negotiation Digital Strategy Creative Strategy Creative Direction Social Media Marketing Online Advertising Direct Marketing Management Marketing Strategy Brand Development Strategy Social Media Customer Relationship Management Digital Media Business Development Brand Management Online Marketing Interactive Marketing Team Building Client Services Financial Management Coaching Oversight Leadership Relationship Marketing Customer Insight Market Research Email Marketing Operations Management Mentoring Team Leadership Strategic Planning User Experience Marketing Management Project Management Consumer Packaged Goods Marketing Retail Food And Beverage Consumer Electronics Healthcare Health And Wellness Nonprofit Organizations Non Governmental Organizations Pharmaceutical Industry

Frequently Asked Questions about Kathy Mclay

What company does Kathy Mclay work for?

Kathy Mclay works for Isc Group

What is Kathy Mclay's role at the current company?

Kathy Mclay's current role is Director - Canada.

What is Kathy Mclay's email address?

Kathy Mclay's email address is ka****@****ail.com

What is Kathy Mclay's direct phone number?

Kathy Mclay's direct phone number is +141646*****

What are some of Kathy Mclay's interests?

Kathy Mclay has interest in Children.

What skills is Kathy Mclay known for?

Kathy Mclay has skills like Advertising, Digital Marketing, Account Management, Integrated Marketing, Marketing, Negotiation, Digital Strategy, Creative Strategy, Creative Direction, Social Media Marketing, Online Advertising, Direct Marketing.

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