KATHY McRAE is the Founder and CEO of KKMB2B and a specialist in the technologies and applied strategies of business development and high-level, qualified lead generation. Known for her open, mentoring style of leadership and deep knowledge of the telemarketing platform, Kathy is the architect of a seamless business unit that can create growth opportunities, enhance branding, and yield valuable business intelligence for her professional clientele. Her business model, predicated on mutual trust and respect, is designed to deliver extraordinary results and the best possible customer experience. Since she made her first cold call in 1982, Kathy has understood the importance of the human interface in a technology-driven world. Her father, Ronald Kaatz, was influential in broadening her business perspective, instilling confidence, and imbuing her with a value system that came to define the mission statement of KKMB2B. “He taught me to treat everybody as equals,” she explains. Strategic, responsive, and ethically sound, Kathy embraces a best practices approach in partnering with each client, representing their best interests, and faithfully addressing the challenges inherent to the lead generation process. She initiates conversations that drive the relationship forward and set the table for meaningful engagement. “I am well aware that there is a feeling, thinking person on the other end of the telephone.” Transcending the popular notion of the telemarketer, Kathy considers herself a change agent who knows her role in the sales cycle and executes business development strategies that make her clients more productive and profitable. “It’s not just about dialing a phone and reading a script,” she says. “We elevate our clients to a more prominent position in the eyes and minds of prospects.” A natural mentor and teacher, Kathy operates with a well-defined sense of giving back and is instrumental in helping her people achieve their personal and professional best.Specialties: ● B2B Lead Generation● Business Consulting● Strategic Marketing● Project Management● Database Development & Management● Data Intelligence● Relationship Building