Kathy Dougherty Email & Phone Number

Texas, United States

Irving, TX, US

• Provide marketing strategy and tactics for startups and SMB companies.
• Content Marketing and Blog Optimization
• Google Analytics
• Google AdWords
• Web Analytics and SEO insights with Industry-Standard Tools
• Email Marketing

Grapevine, Texas, US

• Responsible for providing strategic leadership and ensuring the delivery and performance of all marketing objectives.
• Developing and implementing marketing campaigns across all channels to support growth and retention of member/customer base
• Driving the development and implementation of the overall vision for Coach-Net’s web presence, managing the strategic and creative development/implementation of web-based projects to support marketing and.
• Assessing emerging marketing trends, channels, and tools for their fit with Coach-Net’s overall marketing vision
• Analyzing program results to identify opportunities to improve profitability and to maximize return on investment.

Irving, TX, US

• NMC's Coach-Net brand provides "peace-of-mind" products that allow RV enthusiasts to enjoy RV ownership and lifestyle to the fullest. Coach-Net services are offered to RV market segments through direct sales, wholesale.
• The utilization of strategies and tactics of inbound marketing – pulling customers into the sales funnel and nurturing them through the sale
• The creation of online “remarkable” content that not only engages prospects but stimulates sharing throughout their personal social networks
• The anticipation and creation of consistent customer experiences that moved customers through the buying cycle using all channels- digital marketing (web, social media, email), direct mail and point of sale

Irving, TX, US

• Founded in 1956, National Motor Club of America, Inc. (NMC) is one of the largest independently owned motor clubs in the United States. NMC serves the traveling public by offering travel safety services through direct.
• Brand Development & Marketing
• Product Marketing
• Internet Marketing
• Advertising
• Print Production

Richardson, TX, US

Executive team member of a privately owned Call Center services company serving multiple industries as well as providing web-based technology tools for companies managing sales and support services. Developed on and offline marketing strategy and budget. Responsible for all web initiatives – creation, design and strategy, internal and external.

US

- Created customer retention through strategic sales, communications and loyalty programs-Product Marketing-Promotional Marketing-Product Launch-Account Manager and Sales Support materials-Corporate Communications-Marketing Communications-Brand Manager-Print Production-Develop and manage SEO and SEM campaigns-Manage online marketing budget

Dallas, Texas, US

· Responsible for all accounting and clerical duties in the Dallas division of a high volume commercial printing corporation· Establish and maintain procedures for Human Resources Department and employee relations· Safety Committee chairperson responsible for the coordination of the employee education and training programs to comply with corporate.

· Create, develop and manage all web development and Internet marketing projects· Develop solutions to meet client objectives in the areas of E-commerce, website development and implementation, and online marketing (SEO, Pay-per Click, affiliate marketing)· Design, develop, and market web-based applications specific to customer needs, including diverse.

Bachelor Of Business Administration (Bba), Business Administration And Management

Certificate, Internet Marketing, Web Publishing