Kathy Meyer

Kathy Meyer Email and Phone Number

Strategic Multichannel Marketing & Communications | Digital Media | Brand Marketing @ CardioOne
United States
Kathy Meyer's Location
United States, United States
Kathy Meyer's Contact Details
About Kathy Meyer

Proactive and results-driven Marketing and Communication professional with a proven track record of consistently delivering impactful and measurable results with a focus on the customer experience (CX). Expertise includes leading, planning, and executing successful brand and multichannel marketing that substantially increases brand awareness, patient volume, and revenue growth. Experienced in highly targeted advertising strategies (branded and unbranded) utilizing actionable data-driven insights that align with business goals. Vast hands-on experience includes building and leading high-performing teams, brand management and growth, integrated marketing strategies and campaign planning and development, marketing operations and technology, data analytics reporting, agency relations and vendor partnerships, and budget management.Full range of experience includes – Leading, planning, and executing multichannel marketing, advertising, and communication strategies (web, SEO, mobile, email, paid media, social media, video, events, PR); multi-disciplinary team collaboration, product launches; brand planning and positioning (style, persona, value proposition); lead acquisition and retention campaigns; market research (competitive intelligence and market trends); data analytics (establishing KPI, ROI, ROAS); marketing and business operations (building and streamlining processes and best practices); change management, leading high-performing teams; facilitating ideation process, managing vendor relations; identifying new business opportunities and partnerships; and budget management.

Kathy Meyer's Current Company Details
CardioOne

Cardioone

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Strategic Multichannel Marketing & Communications | Digital Media | Brand Marketing
United States
Website:
cardioone.com
Employees:
46
Kathy Meyer Work Experience Details
  • Cardioone
    Cardioone
    United States
  • Cardioone
    Digital Marketing And Seo
    Cardioone May 2024 - Present
    Houston, Tx, Us
    Elevating Independent Cardiology Practices – CardioOne is a physician-centric partner that enables independent cardiology practices and physicians to unlock their full potential. By providing an integrated suite of state-of-the-art tools to ease the burden of managing a practice, we empower independent practices to focus on delivering outstanding patient care from day one.
  • Marketing, Brand, And Communications Strategist
    Integrated Marketing Strategist
    Marketing, Brand, And Communications Strategist Jun 2023 - Apr 2024
    Market research, competitive analysis, hands-on SEO/SEM, organic and paid media, integrated marketing campaign strategies and implementations, creative content development (web, email, SMS, social, video), full-funnel audience segmentation, data mining, data analytics insights and reporting, and budget management.
  • Summit Health
    Director, Marketing – Hcp/Dtc Multispecialty Strategy
    Summit Health Mar 2022 - Apr 2023
  • Summit Health
    Director, Marketing & Communications (Nj Urology)
    Summit Health Oct 2019 - Feb 2022
    Reporting to the CEO, I led the development and execution of multichannel marketing, advertising, and communication strategies leveraging data insights; prioritized marketing goals with a focus on multichannel lead generation and a seamless customer experience; planned and developed internal and external corporate, DTC, and HCP communications in collaboration with key stakeholders; selected and developed reputation management platforms and education; developed and reported monthly marketing campaign metrics and strategies to senior leadership; heightened brand awareness through organic growth (+213%); increased patient volume (24%); and led the marketing team and agencies of record.
  • Modernfoldstyles, Inc
    Vp, Marketing & Communications
    Modernfoldstyles, Inc Oct 2018 - Oct 2019
    South Hackensack, Nj, Us
    Brand, Service, and Product Marketing: Spearheaded and led the marketing, communication, and advertising roadmap and strategies. Tied together complex marketing campaigns heightening brand awareness and perception, and increasing market share and online revenue growth by 20% YOY. Oversaw a team of four: Content development, market research, go-to-market strategies, lead acquisition programs, website design (UI / UX) and optimization (SEO / SEM), CRM integration, analytics reporting, social media, ad campaigns, eCommerce, event marketing, TV / video development, marketing operations and communication, budget management, corporate branding and strategic partnerships with the architecture and design (A&D) community, manufacturers, and vendors.Astute ability in identifying market trends and business opportunities. Continually provided guidance and direction with a focus on creating the optimal customer experience.
  • Modernfoldstyles, Inc
    Director, Marketing
    Modernfoldstyles, Inc Sep 2015 - Oct 2018
    South Hackensack, Nj, Us
  • Mercedes-Benz Usa
    Digital Marketing Lead
    Mercedes-Benz Usa Sep 2014 - Aug 2015
    Atlanta, Ga, Us
    Product Launches: Led the B2B digital marketing, advertising, and communication strategies, tactics, and implementation:● Optimization, management, and maintenance of all digital properties including web, mobile, email, SEO/Search (organic and paid), and digital display (conquesting, remarketing, programmatic)● Digital analytics and reporting: Provided actionable insights and recommendations across all campaigns (benchmarks, goals, attribution modeling, journey mapping, conversion rates, etc.)● Social media marketing: Advised on strategies, social media activation/implementation, postings, social event marketing, help develop content and content calendar, analytics, sentiment, etc.● Oversaw a cross-functional team of project managers across web, content, design, digital media, and analytics functions
  • Roche
    Digital Media: Interactive Manager
    Roche 2007 - 2013
    Switzerland 🇨🇭 , Ch
    ● Researched, strategized, developed, and oversaw comprehensive clinical trial patient recruitment campaigns/investigator portals (DTP/HCP) utilizing an integrated multi-channel approach (traditional media, digital, mobile, and social media platforms)● Monitored and provided ongoing metrics and SEO/SEM recommendations, and leveraged analytical insights throughout the campaign ensuring the highest return on investment (ROI) and maximizing learnings● Managed all aspects of online and mobile user-interface/user-experience designs (UI/UX), information architecture (IA), process management, and online global branding and corporate identity● Commercial online product marketing from pre-launch, launch, and throughout the product lifecycle across all therapeutic areas (both branded and unbranded) from acquisition to retention and compliance/adherence to loyalty programs – Actemra, Boniva, Cellcept, Fuzeon, Invirase, Kytril, Lariam, Mircera, Pegasys, Rocephin, Tamiflu, Valcyte, Xeloda, and Xenical.● Agency relations and management from RFP, COs to project implementation and execution● Collaborated with key business stakeholders, KOLs, global cross-functional teams across various businesses, and agencies of record● Worked with writers/editors with the ability to translate complicated content into digestible information and call-to-actions for all digital media touchpoints● Hired and managed the in-house creative digital team● Ensured patient privacy (HIPAA) was adhered to along with best business and online practices
  • Roche
    Digital Media Manager
    Roche 2002 - 2007
    Switzerland 🇨🇭 , Ch
  • 2Cre8 Llc
    Marketing & Communications Professional
    2Cre8 Llc Apr 2001 - Jan 2002
    Develop and implement integrated marketing strategies, tactics and overall branding (including UI / UX) for a variety of businesses and professionals. SEO / SEM strategy and implementation, paid search (online and mobile), digital display, analytics reporting that provide actionable insights, ongoing campaign recommendations and solutions, and identify opportunities for future growth.Mentions:● Forbes "Top 20 Women Entrepreneurs To Follow On Twitter"​ - http://bit.ly/Top20Women● HuffingtonPost's TwitterPowerhouses: Huffington Post: "16 Tech Titan on Twitter"​ - http://bit.ly/16TechTitans● SheOwnsIt's: "50 Women You Should Follow on Twitter"​ - http://bit.ly/50Women
  • Sony Electronics
    Studioone Graphics Manager/Producer
    Sony Electronics 1997 - 2001
    San Diego - Us | Tokyo - Jp, Us
    ● Supported the consumer and business product marketing (B2C / B2B) and corporation communications teams providing internal and external offline and online promotional and educational campaign collateral, interactive training modules, and various conventions (CES / NAB) and sales meeting execution● Was responsible for all trade show art direction which included overall color palette, print and digital signage, video and Powerpoint presentations for product booths and press events● Liaised with Sony Corporation, Sony Music and SonyStyle divisions developing UI prototypes, POPs and training modules ensuring corporate branding was cohesive across all channels● Hired, mentored, and oversaw a pool of talented production coordinators and artists, web and print designers
  • Sony Electronics
    Corporate Communications Sr. Designer
    Sony Electronics 1997 - 1998
    San Diego - Us | Tokyo - Jp, Us

Kathy Meyer Skills

Integrated Marketing Digital Marketing Mobile Marketing Social Media Marketing Marketing Strategy Marketing Strategy Corporate Branding Project Management Interactive Marketing Advertising Social Media Online Advertising Sem Web Design Brand Development Online Marketing Cross Functional Team Leadership User Interface Design Interactive Media Vendor Management Mobile Devices Information Architecture User Experience Design Ppc Digital Innovation User Acceptance Testing Email Marketing Brand Equity Performance Metrics Local Search Optimization Patient Recruitment Patient Retention And Compliance Healthcare Professional Portals Search Engine Marketing Search Engine Marketing Global Brand Development Agency Relationship Management

Kathy Meyer Education Details

  • Rutgers University
    Rutgers University
    Social Media Marketing
  • University Of Hawaii At Manoa
    University Of Hawaii At Manoa

Frequently Asked Questions about Kathy Meyer

What company does Kathy Meyer work for?

Kathy Meyer works for Cardioone

What is Kathy Meyer's role at the current company?

Kathy Meyer's current role is Strategic Multichannel Marketing & Communications | Digital Media | Brand Marketing.

What is Kathy Meyer's email address?

Kathy Meyer's email address is sa****@****aol.com

What is Kathy Meyer's direct phone number?

Kathy Meyer's direct phone number is +120138*****

What schools did Kathy Meyer attend?

Kathy Meyer attended Rutgers University, University Of Hawaii At Manoa.

What are some of Kathy Meyer's interests?

Kathy Meyer has interest in Facebook, Nonprofit Organizations, Web Design, Design, Iphone, Quora, Social Media, Blogs, Twitter, Technology Trends.

What skills is Kathy Meyer known for?

Kathy Meyer has skills like Integrated Marketing, Digital Marketing, Mobile Marketing, Social Media Marketing, Marketing, Strategy, Marketing Strategy, Corporate Branding, Project Management, Interactive Marketing, Advertising, Social Media.

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