Kathy Smith Email & Phone Number

Los Angeles, California, United States

Los Angeles Metropolitan Area

*Worked in various TV writers' rooms (comedy and drama), along with production development teams.Untitled TV Comedy (Created by Director/Producer Tamika Lamison)June 2022 - April 2023The Hot Zone (20th Century Fox)May 2018 - June 2018 The Minors (Bear Fruit Productions)July 2017 - October 2017• Co-wrote pilot episode and developed Season 1 overview, story arcs and characters.• Created a pitch deck and wrote/developed synopses of 10 additional episodes.Let’s Get Physical (Pop TV)May 2017 - July 2017• Developed Season 1 story arcs with Executive Producers and staff writers.• Team-wrote outlines.• Assisted in character development.

• Wrote and developed strategic content for Instagram, including coordinating photo and video shoots.• Formed strategic partnerships, organized community events and increased followers plus sales by cultivating relationships.

Los Angeles, California, United States

• Assisted Executive Producer/Showrunner with development deals and pitch meetings.• Scouted future writers, read scripts and provided coverage.• Wrote episodic synopses and magic spells for show’s Creature Book.• Developed creative content for @GrimmWriters Twitter/X account.

Peoria, Illinois Area

• Spearheaded agency’s updated website launch. Led team meetings, oversaw digital and design strategies throughout execution and wrote site copy—including 50+ client case studies under tight deadlines.• Earned company global recognition by writing award-winning case studies (Ad Age Small Agency Award, MarCom Awards) plus articles featured in PR Magazine and additional worldwide news sites.➔ As of 2024, earned agency and its clients 75% of total awards to-date within a 2-year timeframe.• Increased brand awareness through key marketing strategies, community involvement, a strong social media presence, and public relations efforts—wrote press releases, online content, case studies, blog articles, contest submissions and more.

Peoria, Illinois Area

• Strategically planned marketing campaigns for Caterpillar Inc., a Fortune 100 company. • Helped develop and execute the award-winning Caterpillar “Say Thanks” campaign, featuring celebrity spokesperson Mike Rowe—host of A&E's 'Dirty Jobs'. The nationwide campaign was developed for the Cat Product Support team as a way to drive awareness and provide a messaging platform grounded in appreciation of its customers.The "Say Thanks" campaign received two MarCom Awards in the Marketing/Promo Campaign/Marketing Materials category. The teaser materials earned platinum honors and the materials for Contest No. 1, “Win a Pizza Party with Mike Rowe,” earned gold.

Greater Chicago Area

• Developed out-of-box concepts & executed regional marketing campaigns: generated awareness via grassroots efforts, in-store marketing, and social media engagement.• Increased monthly regional sales, exceeding target goals by 20%.• Established new business partnerships & built strong community relationships.• Successfully supervised team of 12 by offering strategic guidance and goal-setting meetings.

Greater Chicago Area

• Handled multimillion-dollar accounts and exceeded number of impressions purchased by strategically placing client’s units into television programs with high ratings.• Top presenter during company-wide meetings, for which I researched & presented on marketplace trends, competitor data, and internal client performance.• Managed departmental budget and sales forecasts.• Supervised three sales assistants.

Greater Chicago Area

• Developed strategic brand packaging campaigns for top consumer brands, including Hunt’s, Healthy Choice and Reddi-wip. • Led the launch of Healthy Choice’s rebranding campaign—worked with the Research, Production & Design teams to conceive out-of-the-box strategies, which exceeded the client’s expectations.In preparation for the client presentation, performed detailed store audits on current marketplace trends, created mood boards, arranged/attended focus groups, researched top competitors, oversaw storyboards and hosted client brainstorm sessions to deliver the strongest brand messaging for the new launch. In 2009, the company successfully launched its updated brand image with actress Julia Louis-Dreyfus as the campaign spokesperson.*Left because company was planning to downsize.

Chicago, Il

• Developed client proposals and placed media buys in digital, print, TV and radio.• Led campaign kickoff meetings, supervised production work from concept to execution.• Coordinated and directed photo shoots for ad campaigns, including Woodfield Mall. Booked talent, stylists, scouted locations and led casting sessions. Additionally helped execute TV & radio commercials.• Wrote compelling copy for digital, TV, radio and print advertisements. (Left because company downsized)

Chicago, Il

• Strategically placed ad dollars into national radio spots to generate maximum number of impressions earned. • Wrote copy for high-profile advertisers, such as Gillette and CARFAX.com• Wrote scripts for nationally known media personalities such as Dan Patrick & Doug Banks

Nashville, Tn

• Managed in-house and freelance design projects, ensuring film reached deadlines • Made creative changes to marketing tools, such as band posters, CD covers• Coordinated photo shoots for recording label's artists• Managed in-house photo/creative library• Cut purchase orders for outside vendors(Company Downsized)

New York, Ny

• Coordinated and assistant-directed East and West Coast photo shoots for daytime drama actors.• Developed relationships with celebrity publicists to efficiently plan appearances, events• Selected photos and wrote articles for publication.• Worked red carpet and press room (as photographer's assistant) at the 2002 Daytime Emmy Awards.(Promoted from Photo Assistant in March 2002)