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A creative storyteller with over 20 years’ experience in entertainment and advertising, including account management, copywriting and brand strategy/development for global companies. Spearheaded award-winning integrated campaigns and earned clients worldwide recognition via case studies, award submissions and public relations efforts.A published writer, Kathy’s additionally worked in TV writers’ rooms for NBC, 20th Century Fox, Pop TV and independent production companies. Her creative mind coupled with her client management skills makes her a valuable team player to the companies she's worked for and the clients she's served.
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Social Media ManagerWriting Pad Inc. Jan 2021 - Jun 2024Los Angeles, California, United States -
Freelance WriterFilm & Television Industry May 2017 - Apr 2023Los Angeles Metropolitan Area*Worked in various TV writers' rooms (comedy and drama), along with production development teams.Untitled TV Comedy (Created by Director/Producer Tamika Lamison)June 2022 - April 2023The Hot Zone (20th Century Fox)May 2018 - June 2018 The Minors (Bear Fruit Productions)July 2017 - October 2017• Co-wrote pilot episode and developed Season 1 overview, story arcs and characters.• Created a pitch deck and wrote/developed synopses of 10 additional episodes.Let’s Get Physical (Pop TV)May 2017 - July 2017• Developed Season 1 story arcs with Executive Producers and staff writers.• Team-wrote outlines.• Assisted in character development. -
Social Media ManagerRise Nation, Llc May 2019 - Aug 2020• Wrote and developed strategic content for Instagram, including coordinating photo and video shoots.• Formed strategic partnerships, organized community events and increased followers plus sales by cultivating relationships. -
Assistant To Executive Producer, 'Grimm' (Writers’ Room)Nbcuniversal Media, Llc Oct 2015 - Feb 2017Los Angeles, California, United States• Assisted Executive Producer/Showrunner with development deals and pitch meetings.• Scouted future writers, read scripts and provided coverage.• Wrote episodic synopses and magic spells for show’s Creature Book.• Developed creative content for @GrimmWriters Twitter/X account. -
Public Relations & Brand ManagerSimantel Oct 2011 - Oct 2013Peoria, Illinois Area• Spearheaded agency’s updated website launch. Led team meetings, oversaw digital and design strategies throughout execution and wrote site copy—including 50+ client case studies under tight deadlines.• Earned company global recognition by writing award-winning case studies (Ad Age Small Agency Award, MarCom Awards) plus articles featured in PR Magazine and additional worldwide news sites.➔ As of 2024, earned agency and its clients 75% of total awards to-date within a 2-year timeframe.• Increased brand awareness through key marketing strategies, community involvement, a strong social media presence, and public relations efforts—wrote press releases, online content, case studies, blog articles, contest submissions and more. -
Account ManagerSimantel Sep 2011 - Oct 2011Peoria, Illinois Area• Strategically planned marketing campaigns for Caterpillar Inc., a Fortune 100 company. • Helped develop and execute the award-winning Caterpillar “Say Thanks” campaign, featuring celebrity spokesperson Mike Rowe—host of A&E's 'Dirty Jobs'. The nationwide campaign was developed for the Cat Product Support team as a way to drive awareness and provide a messaging platform grounded in appreciation of its customers.The "Say Thanks" campaign received two MarCom Awards in the Marketing/Promo Campaign/Marketing Materials category. The teaser materials earned platinum honors and the materials for Contest No. 1, “Win a Pizza Party with Mike Rowe,” earned gold. -
Team Manager & Community Outreach DirectorLululemon Aug 2010 - Aug 2011Greater Chicago Area• Developed out-of-box concepts & executed regional marketing campaigns: generated awareness via grassroots efforts, in-store marketing, and social media engagement.• Increased monthly regional sales, exceeding target goals by 20%.• Established new business partnerships & built strong community relationships.• Successfully supervised team of 12 by offering strategic guidance and goal-setting meetings. -
Strategic Planning SpecialistTurner Broadcasting System - Cartoon Network Jan 2009 - Aug 2010Greater Chicago Area• Handled multimillion-dollar accounts and exceeded number of impressions purchased by strategically placing client’s units into television programs with high ratings.• Top presenter during company-wide meetings, for which I researched & presented on marketplace trends, competitor data, and internal client performance.• Managed departmental budget and sales forecasts.• Supervised three sales assistants. -
Brand Account ManagerBrandimage May 2008 - Jan 2009Greater Chicago Area• Developed strategic brand packaging campaigns for top consumer brands, including Hunt’s, Healthy Choice and Reddi-wip. • Led the launch of Healthy Choice’s rebranding campaign—worked with the Research, Production & Design teams to conceive out-of-the-box strategies, which exceeded the client’s expectations.In preparation for the client presentation, performed detailed store audits on current marketplace trends, created mood boards, arranged/attended focus groups, researched top competitors, oversaw storyboards and hosted client brainstorm sessions to deliver the strongest brand messaging for the new launch. In 2009, the company successfully launched its updated brand image with actress Julia Louis-Dreyfus as the campaign spokesperson.*Left because company was planning to downsize. -
Advertising Account ManagerMichael Walters Advertising Oct 2005 - Dec 2007Chicago, Il• Developed client proposals and placed media buys in digital, print, TV and radio.• Led campaign kickoff meetings, supervised production work from concept to execution.• Coordinated and directed photo shoots for ad campaigns, including Woodfield Mall. Booked talent, stylists, scouted locations and led casting sessions. Additionally helped execute TV & radio commercials.• Wrote compelling copy for digital, TV, radio and print advertisements. (Left because company downsized) -
Advertising Sales AssistantThe Walt Disney Company Aug 2004 - Oct 2005Chicago, Il• Strategically placed ad dollars into national radio spots to generate maximum number of impressions earned. • Wrote copy for high-profile advertisers, such as Gillette and CARFAX.com• Wrote scripts for nationally known media personalities such as Dan Patrick & Doug Banks -
Creative AssistantEmi Music Aug 2003 - Feb 2004Nashville, Tn• Managed in-house and freelance design projects, ensuring film reached deadlines • Made creative changes to marketing tools, such as band posters, CD covers• Coordinated photo shoots for recording label's artists• Managed in-house photo/creative library• Cut purchase orders for outside vendors(Company Downsized) -
Assistant Photo EditorSoap Opera Digest Magazine Sep 2001 - Aug 2002New York, Ny• Coordinated and assistant-directed East and West Coast photo shoots for daytime drama actors.• Developed relationships with celebrity publicists to efficiently plan appearances, events• Selected photos and wrote articles for publication.• Worked red carpet and press room (as photographer's assistant) at the 2002 Daytime Emmy Awards.(Promoted from Photo Assistant in March 2002)
Kathy Smith Skills
Kathy Smith Education Details
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Public Relations
Frequently Asked Questions about Kathy Smith
What is Kathy Smith's role at the current company?
Kathy Smith's current role is Writer & Brand Management Strategist.
What is Kathy Smith's email address?
Kathy Smith's email address is ka****@****ail.com
What is Kathy Smith's direct phone number?
Kathy Smith's direct phone number is +177365*****
What schools did Kathy Smith attend?
Kathy Smith attended Bradley University.
What are some of Kathy Smith's interests?
Kathy Smith has interest in Sports, Travel, Electronics.
What skills is Kathy Smith known for?
Kathy Smith has skills like Creative Writing, Event Planning, Brand Management, Social Media, Blogging, Fitness, Photo Editor, Photography, Editorial Photography, Photoshop, Promotions, Writing.
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1mac.com
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Kathy Smith
Dublin, Oh3nationwide.com, nationwide.com, nationwide.com3 +161467XXXXX
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3ktipromo.com, newtekmedia.com, newtekmedia.com
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Kathy Smith
Greater Houston
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