Kathy Weeks Email & Phone Number

Littleton, Co, Us

Continuum Media (www.continuummedia.tv) offers broadcast and cable national unwired networks comprised of 175+ stations & networks across 210 DMAs. Our platform allows advertisers the ability to effectively incorporate new audiences with greater frequency while accessing cable and broadcast inventory with ease and less restrictions.What’s my day to day as the Director of Sports Marketing look like?•Serving as the Key point of contact for everything Sports sales.•Partnering with Executive team to develop effective strategies to drive new Sports revenue as well as maintain and optimize existing Sports business.•Building strategic seasonal multi-dimensional tiered Sports packages that maximize both Broadcast and Cable available inventory allowing Continuum to compete in the national advertising marketplace.•Expanding and monetizing live events Sports inventory, inclusive of both professional and collegiate Sports properties, across national Cable and Broadcast partners.•Managing relationships with all Sports inventory partners.•Collaborating with Sales, Planning & Pricing, Buying and Advertising Services with all client direct and agency Sports requests with a focus on driving our clients’ business and strategic objectives while ensuring positive results.

Denver, Co, Us

Areas of responsibility as a Sales Development Manager at KSE are below. Examples of accomplishments related to any of these areas can be provided.SALES• Partner with and support KSE/Altitude sales teams in the areas of Media and Sponsorship Sales and Partnership Marketing. • Assist in the development of client solutions for sales plans and related client packages.• Collaborate in the development of presentation collateral, proposals, presentations and packages that provide client solutions and address the priorities and preferences of management initiatives. • Build customized sales presentation templates that highlight our capabilities and suite of television and sponsorship assets. RESEARCH• Lead and manage all phases of Research including design, analysis, interpretation and positioning of results.• Work alongside senior leadership and partner vendors on the detailed valuation of top sponsorship assets, such as arena naming rights and jersey patches.• Analyze research data to determine best strategic client solutions focused advertising plans.• Manage Research software contracts and negotiations.• Track and report Altitude Sports programming (including pro & college sports) delivery metrics on a consistent basis, including trending statistics.• Partner with Affiliate Sales providing data to support contract renewal negotiations.• Manage and report on all digital streaming metrics for AltitudeNow app.• Utilize Photoshop to build out in-arena mock-up examples for client facing sales proposals.PROSPECTING/SALES DEVELOPMENT• Partner with Business Intelligence to combine market Research with BI & industry metrics to support prospecting & new business development.• Utilize and analyze research as well as sports league reporting to determine sales opportunities as well as top prospects.kathy.weeks@teamkse.com

New York, Ny, Us

I solely managed and led team of Account Planners across West Division supporting 200+ Account Executives and Sales Leaders. Our main focus was on pre-sale cross-platform media planning and marketing strategy for client advertising campaigns. We also managed divisional sales training and development as well as analyzed campaign effectiveness, including brand versus category metrics.• I further defined the pre-sales team structure, based on corporate and sales' priorities, that was rolled out across entire company• We streamlined work efficiencies by scaling pre-sales support across the division, better servicing a larger group of sales• As a group we positively impacted multi-market revenue by determining local market sales opportunities and then replicating in other markets

New York, Ny, Us

I developed and launched new Sales Integration divisional structure (130+) that was defined as the “go to” resource for sales. This new team acted as the liaison between operations and front-line sales. We managed pre-and post-sales support and training for divisional sales executives as well as operations, as well as guided, directed, and led method implementation and processes.• The pre-sale team supported sales in the areas of new business development, revenue generation and building sales proposals using our product suite to solve client solutions. Our post-sale team tactically supported sales with all aspects of order execution and optimization• I maintained a cohesive team across all markets through sharing best practices and scaling resources• I managed all communication and developed training materials related to company initiatives which allowed for continuity and consistency between messaging and presentation materials

New York, Ny, Us

I managed and led a small team that supported all Colorado sales executives related to pre-sales research and positioning. We supported and developed client-driven sales marketing solutions and collateral through detailed analysis of both quantitative and qualitative research. We empasized a tactical and strategic approach to client solutions with a sales spin.• I established Research team as strategic partner to sales, including proposal development, training, and presenting at client meetings, allowing Account Executives more time to focus on client relations and selling • I maintained strong team retention and growth with high employee satisfaction survey results by proving team’s value, involving analysts in company-wide task teams, and outlining career growth plans for each member • I presented at client upfront with 350 clients and peers in attendance, due to personality and solid presentation skills• We built out detailed training, coaching, and tracking platform for client post-campaign analysis that was replicated and utilized in other markets, regions, and divisions

New York, Ny, Us

I managed all business development for national direct and local clients in the Denver market. Was one of only two national account executives in company at that time.• Won President’s Club award in 2004 for growing field-driven revenue from $365K to $2.5MM• Recognized as one of the top national sales executives across company with direct automotive dealer billing• Managed all National Cable Communications rep firm and direct business ($25-$30MM in revenue) successfully for 7 months in absence of National Sales Manager

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