A Chinese scholar from UAE. :) Spending over 10 years in the UAE, I'm passionate to contribute to the knowledge, technological, and business exchange and collaboration between ME and China. 1) >15 years of rich experience in international teaching, degree program development, accreditation exercises, consultancy, and scientific research.2) >80 publications on SCI/SSCI journals and top conferences (Google Scholar: Citation 1661 with h-index 15 and i10-index 23). Main research areas: user experience, digital transformation, entrepreneurial innovation, digital marketing, virtual communities, and knowledge management.3) 12 Research Grants at institutional, and national level, mainly as Principal Investigator.4) Main teaching areas: business analytics/intelligence, business model innovation, digital marketing, new product development, tourism destination development, consumer psychology, marketing communication, & research methods. 5) Main consulting areas: data-driven business strategy / marketing consulting, internationalization strategy, new product development and entrepreneurial management.6) “Dubai Congress Ambassador”, awarded by Dubai Tourism for great contribution in promoting research conferences and exchange. 7) Rich experience in bridging gaps between academia and industries.