Kathy Tran Email & Phone Number

Portland, Oregon, US

• Led global marketing efforts for the APAC region servicing distributors at Columbia Sportswear Company, driving retail, digital, and social strategies to increase brand awareness and drive brand equity. Achieved.
• Developed and executed go-to-market strategies for 13 countries in the APAC region.
• Collaborated with distributors to drive brand equity and increase sell-through.
• Launched the Columbia Hike Society in five countries to build awareness, connect with the community, and acquire new consumers
• Spearheaded the Omni-Max footwear launch campaign in APAC, securing the top award for "Best Accelerate Footwear Marketing Campaign" in the international market due to its outstanding impact.
• APAC achieved and continue to maintain the highest engagement rate on social media at 4%

• Internal transfer from Murad to TATCHA to lead global strategy across all EMEA and APAC markets.
• Directed successful market launches in retailer and direct-to-consumer channels in the United Kingdom and the Middle East. TATCHA achieved #1 brand rank at launch.
• Developed the first-ever Asia-specific campaign to drive brand awareness and sales, resulting in 80%+ increase in brand searches compared to the previous year.
• Implemented streamlined processes for global teams, ensuring long-term operational efficiency

• Head of International Marketing for 30+ countries
• Spearheaded market launches in India, Sephora Europe, China Domestic, Indonesia, Scandinavia & Douglas Poland
• Reported directly to the SVP, Global Sales

• Managed 30+ countries across EMEA, APAC, LATAM, and Travel Retail and act as the marketing liaison between global and local teams
• Strategized, planned, and drove the execution of the marketing calendar and promotional programs
• Created Promotional, Trial, and Starter kits to drive sales
• Developed locally-relevant 360 marketing execution plans based on the Global Marketing playbook, leveraging local insights to drive strong consumer connections and accelerating sales in current channels in-store and.
• Strategically disseminated all corporately created marketing assets and identify areas in which custom campaigns are needed to address regional needs
• Served as a project manager to develop creative concepts, monitoring from inception to dissemination

New York, NY, US

• Sales & Operations:
• Managed day-to-day operations for Asia Pacific & Latin America, serving as the primary contact ensuring strategy and consistency with the regions and internal stakeholders
• Organized in-store sales events at the corporate level, resulting in over 200% above sales target
• Spearhead $35 million international accounts, accelerated sales averaging 80% comp growth
• Successfully negotiated and increased in-store presence for all point of sale animation spaces
• Assisted International GM with calculating and assessing product forecasts for an average of 150 retail doors

New York, NY, US

• Acted as the primary resource for Asia Pacific & Latin America, disseminating and updating retailer information while coordinating all aspects of retail promotions, sales tools, and collateral
• Augmented and maintained nine international product assortments with an average of 120 SKUs
• Established annual sampling and promotional campaigns at or under budget
• Enhanced brand awareness and digital presence of all retailer and distributor online accounts
• Prepared market meeting collateral biannually per retailer
• Liaised with vendors with the production of fixtures for new and existing doors, managed logistics, and ensured successful installation

Irvine, CA, US

• Collaborated with professional services firms on project management best practices, effectively communicating SaaS software features to executives.
• Developed and maintained relationships with C-level decision makers at mid-market and enterprise levels.
• Achieved a 20% increase in client retention and a 15% growth in revenue through strategic partnerships and consultative engagements.

Burbank, CA, US

• In my role as an International Business Development Consultant at iS CLINICAL, I was contracted to expand the brand in foreign markets. I successfully identified and contacted over 115 international distribution.
• Established partnerships with well-qualified candidates to enhance brand presence globally.
• Utilized daily outreach to seek potential distribution partnerships.
• Contributed to the growth and expansion of iS Clinical in international markets.

Tainan, Taiwan, TW

• Research Emphasis: Brand Management and Organizational Behavior Management
• Received a competitive full-ride scholarship by the Taiwanese government (Ministry of Education)

Long Beach, CA, US

• Successfully marketed education abroad by independently conducting informational workshops, panels, and presentations to prospective students
• Assisted advisers with planning the Study Abroad Fair and Expo annually, resulting in over 60 organizational attendees for the Fall Fair and 40 for the Spring Expo
• Academically advised, mentored, and managed approximately 140 incoming/outgoing exchange students and 150 international students annually
• Provided information and referrals as well as educational and problem solving advice for international students
• Conducted extensive research on potential and successful techniques to promote and market education abroad

Yong-in, Gyeonggi-do, KR

• Participated in the English Village Internship teaching English to beginner level college students
• Successfully encouraged reserved students to complete presentation with 100% confidence in just three weeks

Salt Lake City, Utah, US

• Identified customer needs, delivered effective product presentations, processed orders, and ensured customer satisfaction to drive sales growth.
• Collaborated with cross-functional teams to develop marketing strategies and execute field activities to drive sales.
• Utilized strong communication and negotiation skills to build relationships with clients and drive brand awareness.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, International Business

Bachelor Of Arts - Ba, Chinese Studies

Study Abroad Exchange Program

International Summer Program, International Finance & Asian Studies

Study Abroad, Asian Studies

Certificate, International Marketing