Kathy Tran Email & Phone Number

Portland, Oregon, Us

Led global marketing efforts for the APAC region servicing distributors at Columbia Sportswear Company, driving retail, digital, and social strategies to increase brand awareness and drive brand equity. Achieved record-breaking sell-in results in Fall 2023 through strategic partnerships and innovative marketing campaigns. • Developed and executed go-to-market strategies for 13 countries in the APAC region.• Collaborated with distributors to drive brand equity and increase sell-through.• Launched the Columbia Hike Society in five countries to build awareness, connect with the community, and acquire new consumers• Spearheaded the Omni-Max footwear launch campaign in APAC, securing the top award for "Best Accelerate Footwear Marketing Campaign" in the international market due to its outstanding impact.• APAC achieved and continue to maintain the highest engagement rate on social media at 4%

• Internal transfer from Murad to TATCHA to lead global strategy across all EMEA and APAC markets.• Directed successful market launches in retailer and direct-to-consumer channels in the United Kingdom and the Middle East. TATCHA achieved #1 brand rank at launch.• Developed the first-ever Asia-specific campaign to drive brand awareness and sales, resulting in 80%+ increase in brand searches compared to the previous year.• Implemented streamlined processes for global teams, ensuring long-term operational efficiency

• Head of International Marketing for 30+ countries • Spearheaded market launches in India, Sephora Europe, China Domestic, Indonesia, Scandinavia & Douglas Poland• Reported directly to the SVP, Global Sales

• Managed 30+ countries across EMEA, APAC, LATAM, and Travel Retail and act as the marketing liaison between global and local teams• Strategized, planned, and drove the execution of the marketing calendar and promotional programs • Created Promotional, Trial, and Starter kits to drive sales• Developed locally-relevant 360 marketing execution plans based on the Global Marketing playbook, leveraging local insights to drive strong consumer connections and accelerating sales in current channels in-store and online • Strategically disseminated all corporately created marketing assets and identify areas in which custom campaigns are needed to address regional needs • Served as a project manager to develop creative concepts, monitoring from inception to dissemination• Contributed to the growth and profitability of the brand strategy in a portfolio of regions

New York, Ny, Us

Sales & Operations:• Managed day-to-day operations for Asia Pacific & Latin America, serving as the primary contact ensuring strategy and consistency with the regions and internal stakeholders• Organized in-store sales events at the corporate level, resulting in over 200% above sales target • Spearhead $35 million international accounts, accelerated sales averaging 80% comp growth • Successfully negotiated and increased in-store presence for all point of sale animation spaces• Assisted International GM with calculating and assessing product forecasts for an average of 150 retail doors• Improved internal and external operational efficiency; highly responsive and effective with damage control• Drove research and analyzed financial data including but not limited to product performance, market trends, ROI, P&Ls, sales productivity, comp growth, and regional budgets Marketing:• Lead new market launches from a 360 perspective by working cross functionally with relevant departments and creating stakeholder alignment• Localized 25+ international product assortments with an average of 140 SKUs• Managed global execution of creative marketing projects (EMEA, UK, APAC, LATAM); strategize and monitor from inception to production• Administered marketing initiatives and negotiated marketing support to increase global presence • Oversaw branded collateral and samples inventory, devising on promotional programs

New York, Ny, Us

• Acted as the primary resource for Asia Pacific & Latin America, disseminating and updating retailer information while coordinating all aspects of retail promotions, sales tools, and collateral• Augmented and maintained nine international product assortments with an average of 120 SKUs• Established annual sampling and promotional campaigns at or under budget• Enhanced brand awareness and digital presence of all retailer and distributor online accounts• Prepared market meeting collateral biannually per retailer• Liaised with vendors with the production of fixtures for new and existing doors, managed logistics, and ensured successful installation

Irvine, Ca, Us

• Collaborated with professional services firms on project management best practices, effectively communicating SaaS software features to executives.• Developed and maintained relationships with C-level decision makers at mid-market and enterprise levels.• Achieved a 20% increase in client retention and a 15% growth in revenue through strategic partnerships and consultative engagements.

Burbank, Ca, Us

In my role as an International Business Development Consultant at iS CLINICAL, I was contracted to expand the brand in foreign markets. I successfully identified and contacted over 115 international distribution candidates in Brazil, India, Japan, Kuwait, Singapore, South Korea, and Taiwan, utilizing my research skills to find the best partners who represent the brand effectively. • Established partnerships with well-qualified candidates to enhance brand presence globally.• Utilized daily outreach to seek potential distribution partnerships.• Contributed to the growth and expansion of iS Clinical in international markets.

Tainan, Taiwan, Tw

• Research Emphasis: Brand Management and Organizational Behavior Management• Received a competitive full-ride scholarship by the Taiwanese government (Ministry of Education)

Long Beach, Ca, Us

• Successfully marketed education abroad by independently conducting informational workshops, panels, and presentations to prospective students • Assisted advisers with planning the Study Abroad Fair and Expo annually, resulting in over 60 organizational attendees for the Fall Fair and 40 for the Spring Expo• Academically advised, mentored, and managed approximately 140 incoming/outgoing exchange students and 150 international students annually• Provided information and referrals as well as educational and problem solving advice for international students• Conducted extensive research on potential and successful techniques to promote and market education abroad

Yong-In, Gyeonggi-Do, Kr

• Participated in the English Village Internship teaching English to beginner level college students• Successfully encouraged reserved students to complete presentation with 100% confidence in just three weeks

Salt Lake City, Utah, Us

• Identified customer needs, delivered effective product presentations, processed orders, and ensured customer satisfaction to drive sales growth.• Collaborated with cross-functional teams to develop marketing strategies and execute field activities to drive sales.• Utilized strong communication and negotiation skills to build relationships with clients and drive brand awareness.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, International Business

Bachelor Of Arts - Ba, Chinese Studies

Study Abroad Exchange Program

International Summer Program, International Finance & Asian Studies

Study Abroad, Asian Studies

Certificate, International Marketing