Kathy Perini Email & Phone Number

Pennsauken, Nj

Corporate Headquarters San Diego Area, Local Office Philadelphia Area

Manufacturer and worldwide distributor of orthodontic products to over 70 countries. Ortho Organizers purchased Masel Orthodontics in 2009. During a 3 year transition, continued to direct the Masel brand marketing and sales activities, including direct supervision of Pennsylvania sales team, ensuring a smooth well-planned transition completed in late 2012. Thereafter, continued to manage $5 million international business for three main brands (Ortho Organizers, Masel and ClassOne) assuring brand consistency in worldwide communications across 40+ distributors. achieved revenue growth and profitability every year. Managed all sales and marketing activities including product training, trade show and continuing education events, setting prices, developing promotions, providing analysis, online communication. Overnight travel 8-12 weeks per year.

Greater Philadelphia Area

Distributor of orthodontic products to orthodontists worldwide.After relocating to Philadelphia, was hired as Marketing Manager. Introduced structured branding initiatives and results-driven marketing plan. Hired and trained Marketing department. Introduced measurable direct marketing strategy with coordinated sales activities. The alignment propelled sales of products from direct sales, online sales, direct mail and tradeshows. Shortly thereafter, acquired responsibility for domestic and international sales departments. Company was merged with Ortho Organizers in 2009, I continued to manage the brand marketing, opened local PA sales office and managed local team during the three year transition.

Greater New York City Area

Not-for-profit association of the retail industry.Created and produced marketing collateral to drive membership and attendance to 100+ industry events per year. Managed copy and design, print and website content. Collaborated with meeting and event planners, agencies, copywriters, web designers, retail industry executives.

Maywood, Nj

B2B promotional products company. Managed all Creative Marketing initiatives, including website content, design, production of all direct marketing, print collateral, catalogs. Supervised internal team of 4 and outside freelance photographers, writers. Negotiated and executed contracts with printers and creative agencies. Developed direct mail packages. Introduced change in gold-stamping process resulting in substantial cost and time savings in manufacturing. Monitored sales results and reported response rates and ROI, continuously testing new designs, prices, copy, offers. Promoted to Product Brand Manager to develop line of successful B2B greeting cards in 1997. Quickly grew to $5 million in revenue over 3 years.

3-Year Advanced Certifcation, Graphic Design, Advertising, Public Relations, Copywriting

Completed Course On Business Ownership, Business Administration, Management And Operations