SA Market Insights is a global market research firm focused on conducting primary, custom research projects and data analytics for B2C and B2B companies. While the name is new, the organization was established in 2013 as the Strategy Analytics Consumer Insights Practice. Responsible for the project management of global customized research engagements such as market opportunity assessments, brand measurement and monitoring, and portfolio optimization.

Strategy Analytics is a business consulting firm focused on data analytics that drive business results. Continually helping clients build distinctive strategies to win in today’s global marketplace. Responsible for the project management of global customized research engagements such as market opportunity assessments, brand measurement and monitoring, and portfolio optimization.

Analytical consultant across multiple industries with experience in client engagement and project management. Specializing in design and execution of analytical solutions to meet business needs by incorporating various analytical techniques and research methodologies.

Senior Analytics Manager, Global Consumer & Market Insights (2007 to present)Analytics Manager, Global Consumer Insights & Intelligence (2001 to 2007)Consistently impacted business decisions with consumer insights from quantitative and qualitative market research. Led research efforts to quantify product strengths and weaknesses, to evaluate global consumer brand measures and to understand consumer usage and attitudes (U&A) of cellular products. Directly managed a group of two to three researchers and analysts.• Directed the survey design, logistics and data collection for global product research with $3 million annual investment. Project was conducted worldwide via central location due to confidentiality of prototypes. Research included metrics for product competitiveness and appeal drivers. Worked collaboratively via a cross-functional team to determine discrete choice model attributes & design. • Managed consumer and retailer global brand and market tracking research, including client and senior management workshops, data analysis, regional reporting and relationship with research supplier. Continually reviewed the survey to ensure it met current business objectives while maintaining the tracking ability of the study. Conducted qualitative research every two years with consumers and retailers to re-examine possible new drivers of choice and recommendation. Project scope $5 - $6 million annual investment.• Led $5 million global segmentation effort that included analysis and reporting of more than 30,000 quantitative interviews in more than 30 countries.• Completed ad hoc analysis on numerous projects, including buyers research, mystery shopping, product naming, ad tracking and usage data collected from cellular devices.Analytics Lead, Global Consumer Insights, Market Planning & Analysis (1999 to 2001)Responsible for the consumer analytics function of a newly-established market research organization for Motorola's Networks Business.

Assistant Vice President of Market Analysis & Modeling DepartmentResponsible for analyzing marketing programs and initiatives. Designed studies to determine profitability of programs. Selected accounts to be included in ad hoc programs and analyses. Presented project results to top management.• Managed the process to bring the Monthly Check Program internally which generated multi-million dollars in check volume outstandings.• Analyzed Performanced-Based Pricing initiatives to determine the program’s overall impact.• Completed sample selection and analysis of multiple inactive account programs to determine which programs activated the most accounts while still being profitable for the business.

Research Manager of Statistical Analysis, Consumer Marketing Department (1995 to 1996)Manager of Statistical Analysis, Consumer Marketing Department (1990 to 1995)Assistant Manager of Statistical Analysis, Regulatory Department, Illinois Bell (1987 to 1990)