Kathy Schweinfurth Email & Phone Number

Delaware, United States

Powell, Oh

Instrumental in transforming business to effectively tap into the $44B crafting industry to attract new customers and increase purchases of existing customers. *Develop business initiatives which contributed to an increase of 50% of new business* Procure and manage inventory based on industry trends and customer buying habits to maximize sales* Website Content development and administration/eCommerce - Shopify & RAIN platforms. Product uploads, manage inventory, update content and website* Develop and execute marketing strategy through social media and newsletter. Increased Facebook audience by 224%; newsletter signups by 35%* Drive traffic and generate sales via weekly newsletter, in-store and YouTube class instruction and demos

Columbus, Ohio Area

Directed programs and projects to support department day-to-day operations, including budget alignment, project planning, resource allocation, issue resolution, and strategic execution. Oversaw 200+ annual business events with budget of $2.4M. Guided activities, deliverables, development, and engagement of 8 Associates.• Drove Meeting & Events process and strategy, ensuring successful programming and enterprise-wide consistency by collaborating with business partners, meeting owners, and leadership.• Increased engagement score from 3.41 to 4.89 on 5-point scale by revamping department, including maximizing efficiency through assessment, team empowerment, process improvement, training, and strategic alignment.• Saved average of $5K per event through frequent budget review, innovation, problem solving, and resource management.• Generated analysis, providing sales leaders insight into teams’ event activity, improving future performance.• Managed a team of 8 meeting planners

Columbus, Ohio Area

Orchestrated residential real estate transactions in Columbus and surrounding areas. Provided exceptional client care, marketing materials, lead generation, market analysis, contract negotiations, vendor management, and collaboration. • Improved business results and customer satisfaction by producing market analytics and preparing / delivering sales presentation to potential clients.• Verified compliance, ensuring legal requirements were met and documentation completed and submitted appropriately.• Developed and maintained effective relationships, collaborating on closings and following up with mortgage lenders, home and other inspectors, title companies, co-op agent and clients. • Recognized for performance and contributions, achieving:o Board of Realtors Million Dollar Club (2004 - 2008)o Ohio Association of Realtors Award of Achievement (2004 - 2008)o HER Bronze Award (2003 - 2009)o Co-Chair Columbus Board of Realtors Member Services Committee

Columbus, Ohio Area

Drove operational efficiencies supporting sales organization in achieving company initiatives. Oversaw sales and training program initiatives, procedural best practices, quantitative and qualitative analysis, project management, issue resolution, and budget alignment. Guided activities, deliverables, development, and engagement of 3-5 Associates. Directed project management and procedure development of 300-store Point-of-Sale roll out.• Established Cacique Store Operations department from ground up, creating and developing operational strategy, process, procedures, budgets, and roles for Customer Service, Procedures, Sales and Training programs, Incentive programs, Floorset Execution, Meetings and Events, POS Help Desk and Communications.• Launched Stores Activities Planner, maximizing field payroll allocation and achieving company initiatives.• Maximized sales and resources by collaborating with cross-functional team on developing and executing best-in-class Store Opening Process, opening new stores in 1 day versus 1 week or more.• Increased sales and employee engagement by spearheading $1.2M annual budget for development of field sales incentive and training programs, creating innovative opportunities for meeting / exceeding sales objectives.• Generated content and facilitated planning and execution of 20+ field sales and incentive meetings / events with annual budget of $500K, collaborating with field and Home Office leadership on company objectives. • Managed a team of 4 Associates