Kathy Serenko

Kathy Serenko Email and Phone Number

Pittsburgh, PA, US
Kathy Serenko's Location
Greater Pittsburgh Region, United States
Kathy Serenko's Contact Details

Kathy Serenko work email

Kathy Serenko personal email

n/a
About Kathy Serenko

Would you like to build a dynamic workforce that can communicate, engage, and lead? I developed the Create-a-Buzz Workshops to help you meet those business objectives.Here’s the backstory.In 2022, I finally answered the age-old question: What do I want to do when I grow up?I considered my experience in corporate training, communications, and writing. Then, after listening to talent acquisition experts and business leaders, I developed courses to address employee skill gaps:• communication• engagement• leadership• productivityI kicked off my career as a corporate trainer with Capital One and Compass Bank, where I developed onboarding, sales, and service training. I loved curriculum development so much that I moved to private education, where I had complete freedom to develop educational solutions. That kept me busy for 13 years! After a move to Pennsylvania, I served as manager of communications and PR for FNB Corporation. It was trial by fire as I absorbed responsibility for internal and external communications and public relations for a $15 billion financial institution.I sharpened my writing skills during those years and ventured out of corporate in 2016, establishing my own company, Your Selling Point LLC. I supported small companies with communication strategies, brand messaging, and content development.I also wrote articles that allowed me to dig into tech stuff, distill the information, and deliver it back to non-tech readers. The pinnacle of my writing career was a brief stint as a writer for Forbes BrandVoice. In 2016, I also took on a passion project. My book, “Twice Broken: My Journey to Wholeness,” is the story of renewal after divorce and years of domestic violence. Around that time, I took a shot at going back to a company and…well, let’s just say I jumped back out in two years, and I never looked back. That’s when I considered my life goals and turned my energy back to my own company. Today, Your Selling Point LLC markets its courses as Create-a-Buzz Employee Workshops. My mission is to help companies build a better workforce by improving communication, engagement, leadership readiness, and productivity.My client base is not limited by industry or size. I conduct training for public and private companies, professional organizations, trade unions, military personnel, colleges, and workforce development agencies.I also seek government subcontracting opportunities to engage in teaming and overflow support.• WBE• DBE (PA UCP)• NAICS 611430Let's talk,Kathywww.create-a-buzz.CO

Kathy Serenko's Current Company Details
AI Efficiency Labs

Ai Efficiency Labs

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Owner
Pittsburgh, PA, US
Kathy Serenko Work Experience Details
  • Ai Efficiency Labs
    Owner
    Ai Efficiency Labs
    Pittsburgh, Pa, Us
  • Create-A-Buzz Workshops
    Owner
    Create-A-Buzz Workshops Jan 2022 - Present
    Pittsburgh, Pennsylvania, United States
    Communication is one business skill that professionals cannot do without, yet so many are intimidated by the process.Most often, people suffer from a lack of confidence and a sound process, more than a lack of skill.The fallout for businesses comes in the form of brand damage, reduced productivity, miscommunication, and missed opportunities.The good news is that every person can learn to communicate more effectively, once they are equipped with a reliable writing process, communication techniques, and the tools to replicate success.Workshop participants flourish in an environment that provides: • activity-based learning• customized content• guidance from a professional writing coach• skills application using relevant content• immediate feedback• tools to replicate successLearn more at www.create-a-buzz.CO or email kathy@create-a-buzz.CO to schedule a free consultation.
  • Forbes
    Writer, Forbes Brandvoice
    Forbes Mar 2021 - May 2023
  • Kathy Serenko Llc
    Communications Consultant
    Kathy Serenko Llc Apr 2014 - Nov 2018
    Greater Pittsburgh Area
    I helped companies generate leads by creating powerful and persuasive content that made audiences say, "I need that!" In this role, I served small- and mid-size companies, primarily in the manufacturing, tech and financial sectors.
  • F.N.B. Corporation
    Communications & Public Relations Manager
    F.N.B. Corporation May 2010 - Apr 2014
    Hermitage, Pa
    In this role, I translated industry knowledge into educational and persuasive marketing content to help generate sales leads in over 300 markets. I also crafted executive messages to help translate growth strategies, industry challenges and corporate priorities for a four-state customer base, 3,000 employees, community interests and shareholders. My public relations responsibilities included: writing press releases for expansion into major metropolitan markets, new products and community investments; managing executive interviews; and expanding a media network in existing and emerging markets.
  • Huntington Learning Center
    Regional Director
    Huntington Learning Center Oct 2006 - Oct 2009
    Houston, Texas Area
    As part of managing a fast-paced learning center, I met with parents, reviewed student assessments and developed customized educational programs. I also managed more than 20 part-time, certified teachers and developed staff training opportunities.
  • Capital One
    Corporate Trainer
    Capital One Oct 2005 - Oct 2006
    Houston, Texas Area
    In this role, I developed and facilitated training for more than 400 new employees.
  • Cornerstone Academy
    Director Of Curriculum And Instruction
    Cornerstone Academy 1991 - 2004
    Houston, Texas Area
    I was very passionate about my role in education and used my time to develop interactive, out-of-the-box educational opportunities for students of all ages.
  • Compass Bancshares Inc
    Corporate Trainer
    Compass Bancshares Inc Oct 1989 - May 1991
    Houston, Texas, United States
    I created and facilitated sales and service training in the Houston and Dallas markets. Training was delivered to sales teams to help them master product benefits and meet new sales goals.

Kathy Serenko Skills

Strategic Communications Content Writing Content Development Content Marketing Marketing Communications Video Content Website Content Corporate Communications Internal Communications Press Releases Media Relations Public Relations Speech Writing Sales Presentations Public Speaking Training Corporate Training Employee Training Sales Trainings Leadership Management Writing Editing Creative Writing Marketing

Kathy Serenko Education Details

Frequently Asked Questions about Kathy Serenko

What company does Kathy Serenko work for?

Kathy Serenko works for Ai Efficiency Labs

What is Kathy Serenko's role at the current company?

Kathy Serenko's current role is Owner.

What is Kathy Serenko's email address?

Kathy Serenko's email address is ha****@****orp.com

What schools did Kathy Serenko attend?

Kathy Serenko attended Penn State University, University Of Nebraska.

What skills is Kathy Serenko known for?

Kathy Serenko has skills like Strategic Communications, Content Writing, Content Development, Content Marketing, Marketing Communications, Video Content, Website Content, Corporate Communications, Internal Communications, Press Releases, Media Relations, Public Relations.

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