Kathy Ann Starr Email & Phone Number

Grosse Pointe, MI, US

Detroit, Michigan, United States

Southfield, Michigan, United States

Auburn Hills, Michigan, United States

• Internally recruited by AAA management to establish eCommerce and digital marketing departments that included web application and development, sales management, customer relationship management and social media.
• Recruited and developed a twenty-member department along with four outside agencies.
• Managed an annual finance budget of $6.5MM.
• Created a first-ever direct marketing program (print and digital) resulting in a 12% sales increase.
• Implemented an online auto-quoter application that resulted in a 6% increase in acquisition leads within twelve months.
• Developed social media marketing platforms for both companies that included content management, influencer management, online conversation management along with digital advertising to targeted audiences.

Dearborn, Michigan, United States

• Selected to build a marketing department to oversee and manage six independent, state-specific e-commerce websites that promoted and sold AAA products including Insurance, Travel and Membership.
• Successfully completed (within budget) a twenty-four-month redesign projects of six websites that included the coordination of six internal and external technology departments/vendors.
• Devised and executed online marketing campaigns that increased insurance and membership acquisition by 20%.
• Utilized customer focus group data to improve online auto insurance quote requests by 43% along with customer retention.
• Led the implementation of new processes that reduced the duplication of website content management by 30%.
• Oversaw the design and development of the first AAA custom bank website.

Greater Detroit Area

• Developed and managed front-end creative, back-end web applications and databases for multiple clients. Also contracted by ad agencies and marketing firms to represent them as their onsite, internet marketing team.
• Retained by Ogilvy on behalf of the Ford Motor Company to project manage the development of a highly personalized, “one to one” data driven, email customer communication program called Genuine Direct. The project.
• Selected by The Polk Company to manage a team of designers and developers building a new website that supported five countries and was developed in three languages. The new site successfully met the objective of an.
• Chosen by pharmaceutical company Sanofi-Aventis to lead their team charged with building data-driven customer communication tools including, online and email surveys, targeted print and Internet campaigns across eight.
• On behalf of Gyro Creative, project managed Chrysler media launch 3-D box kits for Jeep and Chrysler vehicle introductions. The kit production included custom design, copywriting and CGI vehicles converted into CD media.

Detroit, Michigan, United States

• Joined a digital marketing start-up to assist with acquiring and executing new business opportunities for B2B and B2C. Developed new business marketing initiatives. Authored client proposals and presentations.
• Responsible for acquiring new accounts including La-Z-Boy, Champion Homes and various Ford Motor Company projects.

Southfield, Michigan, United States

• Recruited to create and implement a new Interactive Marketing Department. Established all internal workflows, project management processes, financial budgets, website analytics, produced digital ads and oversaw.
• Authored a white paper on the integration and use of technology in the internal agency workflow/process and was responsible for leading implementation of the plan.
• Managed all aspects of interactive production including staff, budget management and client contact.
• ISO 9000 Lead Auditor in management and quality control for agency certification process.

Troy, Michigan, United States

• Supervised an agency production department responsible for all incoming workflows, project scheduling, content creation and budget preparation for print ads, outdoor, direct mail, consumer publications and interactive.
• Initiated innovative, cost-effective methods of quality control.
• Produced dealer ad planner, car catalogs and direct mail for GMC Truck, Buick and Chevy Commercial. And outdoor for GMC Truck dealers.