Kathy Stershic

Kathy Stershic Email and Phone Number

Translating complexity to accelerate mission and business outcomes @ W2 Communications
Kathy Stershic's Location
Alexandria, Virginia, United States, United States
Kathy Stershic's Contact Details

Kathy Stershic work email

Kathy Stershic personal email

n/a
About Kathy Stershic

I apply communication and business strategies and tactics to complex problems, guiding senior leaders in the technology sector to express thought leadership and market differentiation. My expertise includes the global AI, cybersecurity, cloud, data-privacy and risk-management domains for private and public-sector organizations. Executives have especially recognized me for discrete, strategic counsel, and for turning complex issues into layman's terms that support go-to-market/mission acceleration decisions. I thrive in collaborative, entrepreneurial contexts, and consistently attain strong results for clients, including organizations from Fortune 100 and large enterprises to government contractors, SMBs, and even Not-for-Profits. Example approaches/processes:- Analyze clients' internal/external environments and conduct stakeholder and market research to clarify and prioritize goals- Use analyses to craft strategies and plans that emphasize messaging to resonate with stakeholders priorities- Partner with leaders to drive communications and thought leadership, build influence, and advance collaboration- Craft intelligent, compelling content that captures leaders' tone and intent, in audience-resonant language- Known and respected for timely, thorough and meaningful results

Kathy Stershic's Current Company Details
W2 Communications

W2 Communications

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Translating complexity to accelerate mission and business outcomes
Kathy Stershic Work Experience Details
  • W2 Communications
    General Manager, Govboost, A W2 Communications Company
    W2 Communications Feb 2024 - Present
    Mclean, Va, Us
    Driving business development to serve strategic communication requirements of federal agencies.
  • W2 Communications
    Vice President, Messaging, Research & Content Marketing
    W2 Communications Nov 2017 - Feb 2024
    Mclean, Va, Us
    Advise senior information-technology leaders on communication-focused solutions to organizational problems in public and private sectors: - 50% increase in business revenue attributable to content marketing- Drive communication and content strategy, development and media/analyst relations for information-technology clientele- Partner with multiple stakeholders to turn complex, technical information into layman’s terminology for executive understanding and decision support; develop resonant, targeted messaging platforms that speak to unique stakeholder interests- Collaborate on thought leadership with senior leaders in the AI, cybersecurity, data privacy, and risk-management sectors, including large corporations and startups- Lead agency's Research practice, driving customer and agency research initiatives. Findings inform messaging strategy and strategic decision-making- Strengthen client’s brand awareness and market positioning via media articles, press releases, coverage of industry events- 40+ media-placements in technology and business press- Thought-leadership content placed in: WSJ, Forbes, World Economic Forum, technical trade media (e.g., Dark Reading, InfoSecurity, Parallax) and federally focused media (e.g., Washington Technology, NextGov, Federal News Network, etc.)
  • Dialog Research & Communications
    Principal Consultant
    Dialog Research & Communications Jan 2001 - Present
    Strategic business and communication counsel to innovative entities (startups, enterprises and federal agencies) seeking sector-leadership status: Lead DIALOG RESEARCH & COMMUNICATIONS, a Small Woman-Owned Business, offering fast, insightful situation assessment, research, practical recommendations for communicating with customers, employees, partners or other stakeholders, and just-get-it-done execution of initiatives needed to keep organizations on track during growth or transition.Focus on clients in Information Technology sector, particularly in cybersecurity, privacy, networking and cloud marketplaces. Services delivered include:▪Research & Analysis▪Stakeholder Assessment & Mapping▪Strategic Communications Planning ▪Key Messaging and Content Development▪Communication campaigns▪Proposal Writing▪Thought Leadership▪Program Management
  • Elliott School Of Int'L Affairs, George Washington University
    Research Assistant
    Elliott School Of Int'L Affairs, George Washington University Sep 2010 - Jun 2011
    Researched international IT policy, alongside Dr. David Grier.
  • Jupiter Media Metrix
    Senior Consultant
    Jupiter Media Metrix 2000 - 2001
    Us
    Managed customized client-consulting engagements (avg. value $50-60K) for the premier, primary market-research firm in the dot.com sector:- Developed actionable recommendations from research on emerging-market opportunities that supported go-to-market decisions- Drove stakeholder research and informed messaging to help Adobe establish its market position after acquiring a business line- Conducted competitive-services assessment in the telecommunications sector to inform Verizon of the SP landscape (including AT&T, WorldCom and Quest)

Kathy Stershic Skills

Strategic Communications Program Management Internal Communications Leadership Change Management Corporate Communications Strategic Planning Public Relations Editing Marketing Communications Policy Marketing Messaging Thought Leadership Management Consulting Management Digital Media Consulting Message Development Research Blogging Writing Content Development Market Research Focus Groups Presentation Development Workshop Facilitation Analysis Content Strategy Proposal Writing Business Planning Content Management Government M&a Experience White Papers Case Studies Scenario Planning Data Privacy Resourceful Communications Strategy Insightful Privacy Program Management Proposal Management Shipley Adkar Privacy Impact Assessments Social Media Media Relations

Kathy Stershic Education Details

  • The George Washington University
    The George Washington University
    Communications
  • Golden Gate University
    Golden Gate University
    Graduate Coursework In Business Administration
  • Rutgers University
    Rutgers University
    English

Frequently Asked Questions about Kathy Stershic

What company does Kathy Stershic work for?

Kathy Stershic works for W2 Communications

What is Kathy Stershic's role at the current company?

Kathy Stershic's current role is Translating complexity to accelerate mission and business outcomes.

What is Kathy Stershic's email address?

Kathy Stershic's email address is ka****@****hic.com

What schools did Kathy Stershic attend?

Kathy Stershic attended The George Washington University, Golden Gate University, Rutgers University.

What are some of Kathy Stershic's interests?

Kathy Stershic has interest in Ongoing Learning, Sailing, Hiking, Government/politics, Travel, Good Food, Health.

What skills is Kathy Stershic known for?

Kathy Stershic has skills like Strategic Communications, Program Management, Internal Communications, Leadership, Change Management, Corporate Communications, Strategic Planning, Public Relations, Editing, Marketing Communications, Policy, Marketing.

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