Kathy Townend

Kathy Townend Email and Phone Number

Driving better business outcomes through customer insights @ Enlyte
About Kathy Townend

Kathy has a relentless curiosity and passion to understand customers and markets to improve customer experience, products, and businesses. Specializing in leading groups through change (downsizing, shift in goals, ownership changes) and shifting priorities, she has proven success in driving collaborative transformation, leading to a more efficient and thriving environment.Specialties: Integrating Voice of the Customer, Collaborative Leadership, Branding, Promotion Development and Analysis, Outreach Events, Loyalty Programs, Budgeting, ROI Metrics, Vendor Management, Six Sigma, Strategy & Transformation, Trade Shows, Product Management,

Kathy Townend's Current Company Details
Enlyte

Enlyte

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Driving better business outcomes through customer insights
Kathy Townend Work Experience Details
  • Enlyte
    Customer Insights
    Enlyte Feb 2022 - Present
    Providing customer insights that deliver key insights on customer behavior, brand perception, and innovation opportunities to drive revenue growth, minimize customer attrition, and create optimal portfolio strategies.
  • Enlyte
    Senior Manager, Corporate Marketing
    Enlyte Oct 2021 - Apr 2022
    San Diego, California, United States
    Lead corporate marketing projects and key initiatives that support cross-company brand alignment, overarching company messaging, as well as foundational tools and processes to support the business. Key areas of focus include naming conventions, mergers and acquisitions, brand perception survey, and company-level positioning.
  • American Marketing Association, San Diego Chapter
    Board Member
    American Marketing Association, San Diego Chapter Jul 2009 - Present
    Greater San Diego Area
    The San Diego Chapter is working to bring together and provide value to marketers in the San Diego area. I have served in various positions since 2009, including president for the 2011-2012 fiscal year. I have been serving in an advisory capacity since 2016.
  • Mitchell International
    Senior Manager, Corporate Marketing
    Mitchell International Apr 2014 - Oct 2021
    Greater San Diego Area
    Lead corporate marketing projects and key initiatives that support cross-company brand alignment, overarching company messaging, as well as foundational tools and processes to support the business. Key areas of focus include naming conventions, mergers and acquisitions, brand perception survey, company-level positioning and customer awards program.
  • Csa Travel Protection
    Product Manager
    Csa Travel Protection Aug 2011 - Apr 2014
    Greater San Diego Area
    Responsibilities expanded to include product development including market analysis and go to market strategy for travel insurance and assistance products. In addition to product, continue to oversee the development and execution of the strategic marketing plan for three lines of business including online presence, trade show, advertising, collateral, public relations and social media.
  • Csa Travel Protection
    Marketing Manager
    Csa Travel Protection Mar 2009 - Aug 2011
    Greater San Diego Area
    Responsible for development and execution of the strategic marketing plan for three lines of business including online presence, trade show, advertising, collateral, public relations and social media.
  • Hsbc
    Sr. Mgr. & Vp Marketing Communications
    Hsbc Mar 2004 - Oct 2008
    Responsible for development and execution of a $5 million business to business marketing plan including web presence, trade show, advertising, promotion, collateral and sales support
  • Aspen Marketing (Newgen Results)
    Manager, Marketing Communications
    Aspen Marketing (Newgen Results) 1998 - 2004
    Managed all written content, from corporate communications to web content to public relations as well as promotional marketing and trade show activities for a $94 million company
  • Thermo Electron
    Manager, Customer Service & Training - Thermolase
    Thermo Electron 1996 - 1998
    While at ThermoLase, a subsidiary of ThermoElectron, successfully created a customer service department for a nationwide chain of tech savvy salons, which included technical support, order processing and a troubleshooting database. Developed and implemented operational policies, managed staffing and implemented an asset management system.Developed a training curriculum for a customized point of sale software and delivered the training to over 500 spa employees nationwide.
  • Jenny Craig
    Project Manager
    Jenny Craig 1989 - 1996
    Held various positions of increasing responsibility from an administrative position in the operations department to project management for the sales department. Managed a staff of five designers and handled the documentation of all projects. Responsible for design and distribution of products and communication pieces used nationwide with customers and staff.

Kathy Townend Skills

Marketing Communications Marketing Strategy Marketing Leadership Product Management Management Integrated Marketing Direct Marketing Trade Shows Email Marketing Online Marketing Public Relations Marketing Management Corporate Communications Social Media Marketing B2b Marketing Product Marketing Product Development Social Networking Training Strategic Partnerships Budgets Strategy Market Analysis Vendor Management Lead Generation Market Research Project Management Six Sigma Sponsorship Sales Operations B2b Budgeting Social Media Business Transformation Business To Business Loyalty Programs Romi

Kathy Townend Education Details

Frequently Asked Questions about Kathy Townend

What company does Kathy Townend work for?

Kathy Townend works for Enlyte

What is Kathy Townend's role at the current company?

Kathy Townend's current role is Driving better business outcomes through customer insights.

What is Kathy Townend's email address?

Kathy Townend's email address is kt****@****lts.com

What is Kathy Townend's direct phone number?

Kathy Townend's direct phone number is +176094*****

What schools did Kathy Townend attend?

Kathy Townend attended University Of Phoenix.

What are some of Kathy Townend's interests?

Kathy Townend has interest in Learning Something New Every Day, Music, Hiking With My Family, Reading.

What skills is Kathy Townend known for?

Kathy Townend has skills like Marketing Communications, Marketing Strategy, Marketing, Leadership, Product Management, Management, Integrated Marketing, Direct Marketing, Trade Shows, Email Marketing, Online Marketing, Public Relations.

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