- Led an analysis and synthesis of learnings for Optic White growth strategies by linking key findings from a whitening segmentation study and trends from behavioral panel data. Presented growth strategies to the VP of North America Insights.- Synthesized key implications for the future of whitening based on a BASES concept deep dive and presented implications to the GM of North America Oral Care.- Collaborated with suppliers to enrich final deliverables with visuals and language that resonated more deeply with stakeholders.

- Pioneered online and offline marketing efforts that led to increased Facebook likes by 99%, twitter followers by 125%, and increased website traffic from 187 visits to 1,868 visits per day in 15 months.- Impacted digital strategy by analyzing Google and Facebook data to identify who our social media followers and website visitors predominantly were (program participant vs. donor), and crafting content that was useful and engaging to them.- Persuaded senior-level management to make website layout changes based on data from Google analytics on the most visited pages.- Produced a video for a major fundraising event - https://www.youtube.com/watch?v=HQXyiquPD5M.- Researched potential major donors and grants, and assisted with grant writing.

- Collaborated with the team to re-define the brand; created new tagline, implemented web re-design and launched Facebook page.- Responsible for in-store marketing efforts, i.e. fashion shows, happy hours, jewelry shows and health/wellness workshops.- Created a social media and email marketing calendar that coordinated with in-store efforts with the objective to drive in-store traffic.- Authored copy for social media posts and email campaigns.- Established a barcode-based system to track ROI on direct mailings and coupons and oversaw online analytics.

- Researched client financials and prepared internal fact sheets for bankers to use as a quick source of information, which enabled bankers to close clients more effectively.- Calculated relevant financial ratios of companies, non-profits and municipalities with $20 - $500 MM in annual revenue.