Test and optimize new landing pages and email marketing newslettersCreate and strategize native advertising and content discovery campaigns, leading to 75% increase in phone salesSet up metrics, tagging, and tracking for PPC and ad hoc campaignsAnalyze PPC advertising and web traffic performance on a daily, weekly, and monthly basisWrite blogs, user guides, and product page copy based on SEO best practicesConnect with third party vendors to research and coordinate new advertising campaignsProduce graphics, product photos, and video content for marketing collateral and social media Run daily reconciliation reports and customer billing for Accounts Receivables Manager

Conduct manual and automated testing on new features of a networking conferencing appCollaborate with multidisciplinary teams to understand features and generate 100+  test cases  for optimal user experienceRegression test for existing featuresReport and validate resolved bugs and solutionsConsolidate over 1000 customer reviews into meaningful evaluation reports for the product development team

Project Description: Under the supervision of Dr. Wixted, Ph.D, conduct honors thesis research project regarding the cross-race effect on confidence and accuracy during eyewitness testimonies.Duties:Develop, run, and distribute online experiments through Qualtrics to over 1000 undergraduate studentsStatistical analysis of data results using SAS and ExcelCreation of honors thesis research paper and poster presentation

Consult with fellow instructors on the UX/UI applicability of LearnToMod, an interactive software for students to learn computer science through Minecraft Modding, within afterschool settingsTeach students(K-12) introductory programming concepts using Scratch, LearnToMod, and web development languages (HTML/CSS, Javascript, jQuery, Python)Lead week-long summer camps on programming game design, user stories, and interactive graphic arts through LearnToMod Increase retention rates with positive customer service for parents by updating their child's progress and promoting future courses

Project Description: An In-Home Study investigating the usage of teleconferencing software to deliver Exposure Therapy for older veterans with posttraumatic stress disorder (PTSD)Duties:Lead transition of data quality control procedure from a paper-based system to computerized Access database for faster analysis of quality patterns and patient statusData management of over 150 patients'​s self-reported measures, covering 2000 variables each, through a VA-approved Computerized Patient Record System and AccessCreate data quality control reports covering over 150 patients for the Database ManagerReseach current and past developments on PTSD through literature searches for the principal investigatorConduct searches through internet literature databases and organize references through EndNote for a chapter on older adults with PTSDAttend multi-disciplinary team meetings to advance knowledge of clinical research methodology and technical skills

Data management of the admission database containing 500 student applications and classified materialsAssisted the Admissions Coordinator on creating admissions packets, scoring applications, and office administrative dutiesProvided Vietnamese translation services between parents and Preuss staff