Kathy Zhang Email & Phone Number

New York, Ny, Us

New York, Ny, Us

◆ Led home screen analytics from implementation specification to experimentation design to feature testing to audience engagement analysis◆ Coached news desk on analytics to make data informed programming decisions◆ Partnered with product and engineering teams to ensure data quality and consistency for news products and features◆ Designed data pipeline and analytics architecture for messaging products (newsletters and push notifications) in order to develop engagement and testing strategies◆ Provided strategic guidance on data and analytical thinking for news products

New York, Ny, Us

◆ Transformed raw data from OLTP systems into aggregated data geared toward analysis◆ Collaborated with data products and data engineering teams to design tracking and tagging that feeds into our data warehouse◆ Led analytics from implementation specification to experimentation design to feature testing to audience engagement analysis for the redesigned home screen ◆ Analyzed reader behavior for the Morning Briefing newsletter and identified opportunities for deepening engagement and accelerating growth for re-launch◆ Coached news desk on analytics to make data informed programming decisions◆ Partnered with multimedia developers on analytics tracking for interactive projects◆ Created monitoring and reporting capabilities for archive and evergreen stories

New York, Ny, Us

◆ Created measurement plans for newsroom projects like California Today◆ Led analytics design and coordinated tracking implementation for NYT en Español◆ Delivered analysis on story publication and promotion for news desk editors to inform decisions on streamlining editor workflow◆ Partnered with news desk in headline A/B testing on the home screen◆ Designed webpage tracking and event specification, validated analytics implementation◆ Collaborated with new product ventures on analytics requirements for Watching and Guides◆ Trained journalists, product managers, and other colleagues in Google Analytics

Brooklyn, New York, Us

Lead Accounts: Center for Reproductive Rights, Freedom to Marry, The Global Fund, Green Bay Packers, NYU Tisch School of the Arts, Shatterproof, Sierra Club, Stand Up 2 Cancer, UCSF Benioff Children's Hospital, United Way of Southeastern Michigan, YMCA New York City◆ Devised measurement plans and structured platform analytics for new products◆ Analyzed website data to inform content and distribution strategies ◆ Facilitated product enhancements to streamline user experience◆ Forecasted fundraising and lead-generation performance, calculated projections and ROI for digital campaigns◆ Developed experiment plans for fundraising clients to optimize fundraising◆ Launched testing plans using Optimizely and native CRM A/B tools to increase conversion and audience engagement◆ Used optimization best practices and testing lessons to advise UX team in website and product design◆ Audited clients' website analytics to ensure data-driven website and product design◆ Presented end-of-year reports, campaign analysis, and analytics training to clients◆ Planed office-wide inclusion and diversity programming with Executive Team and BSD Women Committee

Brooklyn, New York, Us

Lead Accounts: Center for Reproductive Rights, Freedom to Marry, The Metropolitan Museum of Art, Shatterproof, Stand Up 2 Cancer, UCSF Benioff Children's Hospital, United Way of Southeastern Michigan, Women in Need, YMCA New York CitySupporting Accounts: Brigham and Women's Hospital, Facing History, Green Bay Packers, Heifer International, NAACP, Navy-Marine Corps Relief Society

London, London, Gb

— JP Morgan Chase & Co. —Divisions: Blueprint, Chase Private Client, Freedom, Isis, Marriott, The Ritz Carlton, Sapphire, Slate◆ Automated data collection for weekly client reports◆ Managed brand studies by coordinating with media team and research vendors◆ Maintained dashboards for credit card brands and manages categorizations in Publicis Groupe's proprietary data warehouse— General Mills, Inc. —Brands: Betty Crocker, Chex Mix, Fruitsnackia, Gold Medal Flour, Green Giant, Nature Valley, Old El Paso, Pillsbury, Totino's, Yoplait◆ Created and presented bi-weekly, monthly, and campaign wrap up reports, including insights, statistical implications, and optimization recommendations◆ Executed deep dive analyses on the impact of display advertising on brand website performance◆ Collaborated with media teams on campaign objective development and measurement

◆ Managed and taught English to ten classrooms of 11 - 15 year-olds (300 students total)◆ Designed lesson plans, presentations, activities, and worksheets for distribution in the English Department◆ Introduced students to American holidays, history, traditions, and pop culture

◆ Researched and prepared interior design lectures for Pratt Institute and Moore College of Art and Design◆ Cataloged $15,000 of inventory in easily manageable spreadsheet, placed product orders, edited sales reports◆ Proofread proposals and client correspondence. Transmitted documents to clients◆ Trained Executive Assistant replacement on company procedures, policies, and daily tasks

Wellesley, Ma, Us

◆ Independently processed, organized, and uploaded images and files to departmental database◆ Resolved concerns from professors and students regarding course presentations, films, and lectures

Washington, Dc, Us

◆ Authored reports and factsheets on international trade and business partnerships in Ghana for donors and policy-oriented audience◆ Advocated for the Feed the Future Initiative, Global Food Security Act, and the International Violence Against Women Act◆ Reported on Congressional hearings, briefings, seminars, and working groups on food security, trade policy, and gender integration

Washington, Dc, Us

Bachelor Of Arts, Political Science; Cinema And Media Studies

Certificate, Data Science

Language And Culture Study Abroad Program