Kathy Whiteis Email & Phone Number

United States

*Proposal Management and Writing*Messaging*Various Marketing AssignmentsThis is a contract position

-Manage marketing and trade show budget-Manage advertising program and brought in-house to maximize expenses and increase ad placement and exposure-Develop new advertising and marketing programs for rail, marine, power generation and gas compression markets working closely with ad agency-Manage public relations firms to develop press releases and articles-Work with Senior Management team in development and execution of five-year strategic plan-Develop formalized sales follow up process and process for formally tracking trade show results and success-Recommend action steps to utilize 2008 customer satisfaction results

-Develop integrated marketing, sales and account plans to drive all field marketing activities/programs working closely with Leadership, Practice Directors and Business Development-Manage and execute all marketing campaigns and events-Assist in development of sales presentations-Administer, customize and train users of Microsoft CRM, previously salesforce.com, for opportunity tracking, management and reporting-Manage relationships and marketing programs with key Partners such as IBM, SAP, Microsoft, Sun Microsystems, Open Text, Hitachi Data Systems, Oracle and others-Develop, manage and execute company customer satisfaction program-Drive launch programs for new service offerings and industry programs-Manage market research projects, segmentation and telemarketing programs-Track ROI on all marketing campaigns-Manage marketing and telemarketing teams

Reason for leaving: Decided to pursue ground floor field marketing opportunity with small, expanding technology firmManaged integrated marketing program development and execution for audit, tax and consulting servicesManaged major trade shows and seminars (U.S. and International for SAP practice)Developed collateral and advertisements and secured media placementsDirected market research and competitive analysisManaged direct marketing development, implementation and follow upDeveloped and wrote proposals and presentationsConducted personal client satisfaction and proposal follow up interviewsManaged the global rollout of Business Consulting division's Client Satisfaction ProgramMaintained and enhanced the Quality Assurance intranet site, bulletins and newslettersManaged successful Best Practices Award program for the Dallas/Fort Worth areasDeveloped national seminar program with SAP, Compaq and Microsoft to launch SAP practiceManaged strategic audit, tax and consulting plans for several Southern California offices Formalized marketing process and expectations for the Tulsa office

Ba, Marketing

B.A, Marketing

Continuing Education Completed 100+ hours of continuous education in direct marketing, business writing, meeting facilitation, media.