Database management and marketing analytics expert serving primarily the association industry. Help clients capture, manage, and analyze data for customer segmentation, retention and revenue generation. Broad experience in all aspects of direct marketing, database management, data analysis, and retention strategy. Database transition services include business analysis, evaluation and vendor selection, data conversion, documenting business processes and staff training. Special interest in association membership operations, grassroots development and targeted communications strategies.Specialties: Database marketing, customer relationship management, statistical analysis, retention/loyalty programs, customer segmentation
Listed skills include Crm, Marketing Communications, Strategy, Marketing, and 19 others.