Kathy Xu Email & Phone Number

Los Angeles, California, United States

Los Angeles Metropolitan Area

✧ Utilized Google Analytics and registration and launch queries to determine gaps in existing paid search campaigns. Optimizations led to increased traffic by 52% YoY and increased registrations by 954% YoY✧ Identified customer personas by conducting market research. Used market research insights to inform communications strategies and worked with webmaster to communicate high-value attributes to sellers, driving a 2,500bps increase in Amazon’s brand perception among sellers✧ Shaped product strategy for Amazon marketplace’s seller program, by sourcing feedback from partner teams. Identified gaps in the customer journey and launched new seller incentives and email nurturing programs, expected to generate $1.2B revenue

Seattle, Washington, United States

✧ Conducted market research and consumer interviews, found customer insights in purchasing behavior, which guided bespoke marketing strategy✧ Personalized social media strategy and media plans on Facebook, Instagram, and TikTok which resulted in 200% increase in engagement and 300% increase in followers within 6 months✧ Utilized market research to guide decision making for go-to-market Holiday gift set strategy to target Millennials and Gen Zs which led to a 120% increase in sales YoY

Greater Seattle Area

I was hired by Thryv during a complete company rebrand to support the transitioning of clients from traditional print media to online marketing programs. As a marketing consultant at Thryv my responsibilities include analyzing marketing data to provide the best wholistic marketing program for my clients, account management, and cross-functional collaborating with internal teams to deliver results.ACHIEVEMENTS ✧ Presented to 2,000+ executives, marketing consultants, and cross-functional teams to build holistic and effective marketing campaigns✧Top 5% marketing consultant for marketing account growth, retention, and campaign performance.

Greater Seattle Area

As Amazon Student's first marketing intern I was responsible for creating engaging content on various social media pages, analyzing market research for new influencer marketing program, and aiding in shooting TV / Streaming ad campaigns.

Master Of Business Administration - Mba, Marketing & Marketing Analytics

Activities and Societies: Foster Marketing Association - Executive Board Member, Data & Analytics, Women in Business

Communications And Political Science

Activities and Societies: alpha Kappa Delta Phi, Ascend Business Organization