Katia Lopes Email and Phone Number
Katia Lopes personal email
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- Change Management certified.- Agile Scrum Master.- Coaching skills.- Cross-functional and EMEA-LATAM team coordination skills.- Strong communications, IT, marketing and sales support consulting experience.- Experienced in building an EMEA-LATAM key-user community, being the leader of a 360 development and support program with the goal of setting targets to increase how key-users and IT teams collaborate and deliver value. Focus on skills and knowledge improvements and enhanced ways of working.- Developed quarterly and annual market plans to support marketing, co-marketing, IT, HR, communications & sales support efforts and specified partners to meet sales and product objectives, working along with the executive team and stakeholders/cross-functional team to deliver the expected ROI.- Assessed market trends and business health to build and execute an integrated strategic plan, in alignment with corporate, vertical marketing (global) and sales teams’ goals, considering multifunctional responsibilities and activities.- Expertise in developing and executing communications, IT, marketing and sales campaigns, based on SWOT and business metrics, defining corrective actions. Executed marketing demand generation programs, field events and industry trade events with channel partner ecosystem and event production agencies.- Established commercial relationships with distributors, resellers, ISVs (Independent Software Vendors), class associations and entities (Gartner, IDC, AMCHAM, etc.), universities, developers and startups.- Experience in digital marketing, SEO and web metrics.- Responsible for internal and external communications campaigns.- Strong relationship skills. Fast establishing rapport with the executive team, marketing, sales and other stakeholders in order to address business needs.- Report management and analytical skills to report business results using BI tools.- Work experience in a multicultural environment in Africa.- Trustworthy, innovative, collaborative, focused in results, compromised, challenge driven, agile in decision making and great presentation and communication skills.
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Emea-Latam Communication And It SpecialistRoche Nov 2018 - PresentSão Paulo E Região, BrasilLead EMEA-LATAM Roche Diagnostics Key-User 360 Program. Responsible for implementing the program in EMEA-LATAM affiliates using Agile methodology. Responsible for program’s communication strategy, management support, key-user development and recognition initiative execution with HR interaction, training, community management, coaching, besides measuring and managing the program. Results: Broader and better utilization of business solutions, standardization of processes, better key-user and end-user satisfaction, ensure business continuity. -
Marketing And Communications ConsultantTelefônica Brasil Jul 2017 - Jun 2018Responsible for the development of special projects for monetization, retention and churn for all the Vivo portfolio. Responsible for the Sales Offering Book. Responsible for coordinating the Business Intelligence team. Responsible for analyzing business indicators reports. Results: Significant improvement in the planning and execution processes contribution to achieving company's results. -
Latin America Small & Medium Business Pipeline Manager & Sales Plays LeaderIbm Mar 2013 - Mar 2016IbmResponsible for analyzing business pipeline health, indicating gaps and corrective actions. Demand generation process leader for quarter +1/ +2, involving planning, tracking and analyzing metrics. Provide leadership team and stakeholders the necessary information to achieve sales budget. Implementation of new reports. Direct relationship with US headquarters. Results: Achieved all pipeline generation targets. -
Power Systems Marketing Segment ManagerIbm Feb 2010 - Feb 2013Sao Paulo - BrasilResponsible for IBM UNIX marketing management, acting on market segment targeting, positioning, product launches, global strategy localization to Brazilian market, support to territory: media, PR, promotions, marketing material, direct participation on organizing and delivering events, pipeline management and executive analysis. Results: Significant improvements on marketing tactics results for events, teleactivation and web metrics. Consistent marketing contribution to sales pipeline: over 45%.
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Offering Marketing Segment ManagerIbm Mar 2009 - Feb 2010IbmResponsible for managing the IBM Express Portfolio for Midsized business. Define and implement product positioning, channels, sales and 360º marketing. Results: Added 40 new Express offerings to portfolio, enhancement on website navigation rates (over 60%), contribution to business results by optimizing service to clients.
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Mid Market Sales ExecutionIbm Mar 2007 - Mar 2009IbmDemand generation initiatives coordination attending small and medium business. Responsible for tracking and analyzing results and defining action plans. Demand generation sales team coordination. Results: Better collaboration between stakeholders, enhanced campaign ROI and faster time-to-market.
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Smb Interactive SpecialistIbm Mar 2004 - Sep 2007Responsible for planning and managing SMB web portal strategy, offerings and content, back-end process and web analytics. Results: Significant access growth to SMB portal – over 200% - and higher average ticket on generated leads – from US$ 6 K to US$ 50 K.
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Marketing AssistantBig Brands Launcher Confecções Ltda Jun 2003 - Mar 2004Responsible for planning and managing MCD Brand Web portal content and back-end process. Develop merchandising material, internal workshops and clipping.
Katia Lopes Skills
Katia Lopes Education Details
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Advertising -
Faculdade Cásper LíberoPublicidade E Propaganda
Frequently Asked Questions about Katia Lopes
What company does Katia Lopes work for?
Katia Lopes works for Roche
What is Katia Lopes's role at the current company?
Katia Lopes's current role is EMEA-LATAM Communication and IT Specialist na Roche.
What is Katia Lopes's email address?
Katia Lopes's email address is ka****@****hoo.com
What schools did Katia Lopes attend?
Katia Lopes attended Escola Superior De Propaganda E Marketing, Faculdade Cásper Líbero.
What are some of Katia Lopes's interests?
Katia Lopes has interest in Leadership, Comunity Developement, Social Services, Children, Social Marketing, Civil Rights And Social Action, Marketing, Health, Environment, Education.
What skills is Katia Lopes known for?
Katia Lopes has skills like Marketing, Email Marketing, Demand Generation, Management, Sales, Marketing Management, Solution Selling, Multi Channel Marketing, Sales Enablement, Segmentation, Product Marketing, Digital Marketing.
Who are Katia Lopes's colleagues?
Katia Lopes's colleagues are Dustan Farr, Elżbieta Pasek, Melanie M. Mandl, Stephanie Rexroat, Mike Drzazga, Abigail Cheng, Vyacheslav Borisov.
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Katia Lopes
Palestrante Motivacional | +De 10 Mil Pessoas Impactadas | Mentora De Mulheres | Missionária CristãSalvador, Ba
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