• Develop the GR Trade Marketing strategy, encompassing promo strategy, category management, shopper marketing and point of sales strategy for both channels.• Lead ATL customer & shopper campaigns, translating Global initiatives to Local success models in all touch points, managing local Media shops & POP material.• Manage launch and re-launch processes by providing optimum distribution targets & strategic placement at POS, combined with the effective promo strategy based on market analysis data.• Provide Promo Catalogue guidelines and Promo Calendar & ensure assortment optimization via MSL (Must stock list) for both channels.• Lead National Promo activations by creating specific ATL communication and Media plan to synchronize with BTL activation, ensuring maximization of effectiveness.• Strategically prioritize investment amongst channels, customers, and brands in order to deliver optimum result for the company as a whole.

• Drive business results for the two main brands Slipad & Regina Planet (incontinence & tissue categories).• Manage the end-to-end sales cycle of Key Accounts, continually review pricing strategy of existing and new clients to ensure they are aligned with company’s targets and profitability.• Responsible for creating tailored proposals for all Key Accounts and monitor activity plan & execution for rest retailers & distributors.• Manage the sales team and set targets, both quantitative & qualitative to achieve company’s goals.• Develop a profitable Business plan for the retail channel and build strong professional relationships.• Prepare Marketing plans including communication campaigns for the two brands, set prioritization and resource allocation.

• Translate the country’s big bets to Marketing activity calendar (budget owner of 6m€ both DME & Discount budget)• Lead innovation in activation to achieve differentiating proposition at channels & value creation for customers for our portfolio.• Analyze market & shopper insights to develop channel Business plan, while ensuring reflection of company’s strategic priorities and identifying Channel opportunities & gaps.• Lead Category Development Management projects, Merchandising standards for Modern Trade and E-commerce channel to maximize the on-line shopping opportunity.• Design Annual Picture of Success for our portfolio.

• Identify gaps & opportunities of status per customer focused on assortment & planogram optimization.• Analyze Shopper & Market Insights (Shopper habits & trends, Consumer Research, sell out data) combined with internal data (Sell in data, financial data)• Develop Placement strategy & Picture of Success for current portfolio & new launches.• Prepare Business Plan in cooperation with Key Account Management team & Marketing. • Develop specific Category management proposals per customer & product segment.• Implement Category Vision of the company through “Beverage World” projects, in partnership with Key retailers.

• Build strong & effective relationship with customers and create a jointed business plan with market insights incorporated.• Achieve the targets in volume, profitability, market share by category for Masoutis by monitoring distribution of current assortment & new products, planning profitable activities, participating in customer’s leaflets, maximizing execution of key priorities & negotiating the annual financial agreement.• Monitor competition activities to understand the market & shopper’s behavior and adjust strategies.• Manage company’s distributor in Cyprus, achieving volume growth and market share targets by maximizing our brands in Cypriot market.

• Manage Group Carrefour-Marinopoulos & Group Veropoulos (Veropoulos & Chalkiadakis) to achieve financial target of customers, market share targets, distribution & execution targets of new products by optimizing all available resources.• Work closely with Trade Marketing dept. to monitor distribution of current assortment and present new products, plan promo activities, participate in customer’s leaflets, maximize execution instore.

• Propose and implement Trade marketing BTL activities for Carrefour-Marinopoulos, My Market, Hondos & Galaxias and execute country marketing plans in line with company’s strategy.• Being an expert on Baby Category, prepare the ideal Merchandising of Baby shelf using insights for baby regimes (routines of baby care).• Manage the BTL budget for all brands to implement both national instore promos & POP material.