Katia Bortoluzzi Email & Phone Number

Mesa, Arizona, United States

The PMO facilitates the execution of Strategic and Continuous Improvement (CI) projects across the territory – this includes Go to Market Plans (GTM), Special Projects (including merger integrations), CI/Lean Process Improvements, Planning, Facilitation, Governance and Documentation Standardization in order to optimize implementation efforts.

- Manage the overall Continuous Improvement corporate program and implement CI Business Strategy across the organization.- Oversee Project Managers and other project resources as they lead project teams to improve complex critical business processes that drive financial results across many functional areas. - Oversee projects that improve the company’s ability to meet client expectations, improve quality and efficiency, reduce cycle times, reduce costs, and increase profits.

Mesa, Arizona

Empire Southwest, LLC, is a third-generation family-owned Caterpillar® dealership. Founded in 1950, Empire Cat sells, rents and services machinery and power generation equipment to contractors in Arizona and Southeastern California.o Supporting Empire’s various business units by bringing an expertise in end to end strategic planning methods & facilitation – analyzing, documenting, presenting, executing and governing o Data analysis including – trend reporting, historical sales analysis, client & competitive understandingo Prepare reports of findings for various business units, illustrating data graphically and translating complex findings into written text to present to key leadershipo Major Vendor relationship management including Caterpillar, Trimble, AGCO and otherso Project management o Supporting and aligning with marketing communications team effortso Strategic analysis and support of NPIs – new product introductions throughout the businesso Executive report outs

Montreal, Canada Area

Manage all the strategic business elements for the largest of 5 product divisions: - Analyze market & trends, product performance, territory coverage, customer needs and competition- Recommend & execute corrective actions to achieve annual market share objectives- Analyze and regularly communicate Key Performance Indicators (KPIs)

Montreal, Canada Area

Managed a portfolio of 5 main categories with over 3200 items combined representing $30 million annual sales.- Managed products through PLC (product life cycle) – promotions/programs, pricing, discontinuation - New product development and launch (vendor/product search, R&D, sales/web support tools development and project management) - Brand development – including positioning, advertising, packaging, brochures, web site content, and point of purchase (POP) material - Developed and delivered training presentations to sales force (inside/outside sales and agencies staff) on sales strategy, positioning, target markets, key benefits and sales support tools - Market, sales and competitive trend analysis and reporting - Managed annual project and category budgets - Managed relationships with key vendors (USA, Europe and Asia) - Attended Annual International Trade shows to search for new products, trends and vendors - Attended Professional Industry Association meetings, conferences, training and seminars - Discuss, understand and influence industry standards, trends and government legislation - Acted as a liaison between top management, distributors, and clients - Experience with presenting to senior management and meeting with customers across Canada - Lead and managed direct employee as well as cross-functional teams

Montreal, Canada Area

• Managed the full sales process from lead generation, qualification, RFP (Request for proposal) management, deploying consultants for on site visits and demonstrations, price quotations, follow-ups, ordering processing, product activation, shipment and invoicing.• Conducted a variety of marketing activities i.e. sales promotions, product demonstrations, direct mail and e-mail campaigns, seminars, conferences and promotion of internal training centre.• Helped to define the sales cycle process and implement a Customer Relationship Management (CRM) software internally. Also developed a user manual, trained new employees and maintained and published information in the Knowledge Base.• Tracked and reported on sales pipeline and marketing activities results.

Portsmouth, United Kingdom

• Member of pilot marketing project promoting the use of Internet search engine capabilities to key IBM client accounts across Europe• Using my language and sales skills, I contacted these clients by telephone to further inquire on their current and future web strategies, following a direct mail research document sent to them.• Regular collaboration with senior IBM technical and marketing managers required to identify any strategic and logistic issues of the campaign to avoid potential pitfalls.• Regular reporting to senior management project status and results.