Katia Hochberg Email & Phone Number

London, Gb

London, England, United Kingdom

- Developed and implemented the editorial calendar across social media channels- Social Media Analysis, research trends and tactics- Created a video series exploring the Institution's content - Monitor and report on social media engagement and analytics- Constant Website Updates with news and projects

London, England, United Kingdom

-Brand Development and all marketing management of the new Project “Israeli Universities Fair” in 3 months, with a significant success of 2000 participants in a niche event.- Developed an Israeli Immigration Campaign in 2017, which resulted in the second-year consecutive as the most considerable number of immigrations in all Brazilian Immigration history. -Digital campaigns development and management, Inbound marketing campaigns, Email marketing. - Communication strategies and plans development. - Graphic materials (digital and printed) development and production. - Editorial calendar across social media channels, producing copywriting and design visuals for social media. - Research social media trends and tactics- Create, monitor, and track paid advertising on Facebook- Create and revising websites- Partnership development and liaison with stakeholders.- Email marketing campaigns using MailChimp- Major Clients: Jewish Agency, World Zionist Organization, Naale, Masa Israel, K Space, Beth-el Synagogue and Bem Bolado Store.

São Paulo, Brazil

- Reduced annual country expenses by 20%, increasing the number of cities visited. - Designed a new process of delivering the service, facilitating the collaborators’ daily work and reducing refactoring. - Increased clients’ testimonials by 20% after including points of stimulus during the sales process. - Increased in 25% the number of participants of Israeli Universities Fair, comparing with last year. - Implemented a process, created guidelines and systems organizing to work and ensure high standard customer services. - Responsible for market analysis, planning, communication, sales and customer service of exchange programs to a particular market niche.- Working in co-operation with the global team of representatives, creating an annual plan together with the worldwide manager.- Building, developing and managing relationships with partners, colleagues and customers, working co-operatively with others.- Content development and social media management.- Customer service (online, by phone and in-person), using Salesforce CRM system.

São Paulo Area, Brazil

- Increased the number of clients by 46% from 2014 to 2017. - Social Media: Increased 100% Facebook followers, implemented Instagram account. - Created partnerships reducing sponsorship expenses by 10% and increasing the brand presence during sponsor events. - Digital Promotions and Marketing campaigns development and management. - Graphic materials (digital and printed) development and production. - Content development and planning for live and online events. - Content translation from English to Portuguese.

Leadership enhancement program

São Paulo

- Implemented the Marketing Strategy for new Educational Courses Department.- Created more valuable commercial plans and projects for creatively selling advertising spaces on Segmento Magazines.

São Paulo, Brazil

- Increased in 30% the number of partnerships in social media. - Development and management of subscribing promotional campaigns (events, digital and direct marketing). - Digital graphic materials production management for subscribing to promotional campaigns.

Porto Alegre Area, Brazil

- Campaign Development with partners of specific brands increasing sales. - Usability Analysis. - Digital commercial campaign development. - Client CRM actions management, offering discounts in weekly marketing campaigns. - Digital campaigns management for all company channels and for local press channels.- Social media content management. - Evaluation and reports management related to e-commerce communication.

Porto Alegre Area, Brazil

-Campaign development, Copywriting for Online and offline project development. - Marketing and Internal Marketing activities. - Market research and competition analysis.

Porto Alegre Area, Brazil

- Implemented Brand guidelines for the Atlântida Radio Station for 17 local stations teams, improving the adoption of the Brand rules and reducing the refactoring.- Implemented Internal Marketing in RBS Group Radio Stations, increasing the feeling of belonging to the company.- Collaborated in a sold-out event, with the project team planning the Marketing Strategy of a New Brand Event for a Big Famous Radio Station in record time - less than 2 months. - Responsible for managing Advertising materials and projects for 5 radio brands, two radio networks (20 radio stations in total), dealing with local teams. - Advertisement campaign and events management, liaising with the advertising agency. - Operational management: budget, cost control and invoices.- Websites and social media management.

Porto Alegre Area, Brazil

- Project management - UX design/prototiping- Information Architecture- Benchmark- Usability Testing- Produced wireframes for website development- Helped improve the information architecture of ClicRBS website and Atlantida Radio website.

Master Of Business Administration - Mba, Marketing Digital

Free Course, Digital Marketing Management

Postgraduate | Specialization, Brazilian Literature

Free Course, Creativity And Advertising

Bachelor'S Degree, Advertising And Marketing

Technical Course, Radialism

High School Diploma