Creative Director And Co-Founder
CurrentCreative and copywriter direction for branding projects
Jan 2020 - Present
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Kátia Lessa Email & Phone Number
Content director and branding specialist
at
Lesters' Backyard
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
Content director and branding specialist
Location
São Paulo, São Paulo, Brazil
Who is Kátia Lessa? Overview
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Quick answer
Kátia Lessa is listed as Content director and branding specialist at Lesters' Backyard, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Kátia Lessa.
Kátia Lessa previously worked as Creative Director and Co-Founder at Lesters' Backyard and Journalist/Writer/Content at Saia Justa program - GNT at Globosat. Kátia Lessa holds Postgraduate Degree, Neurociência E Comportamento from Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul.
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Profile bio
About Kátia Lessa
Graduated in journalism, advertising and postgraduate student in neuroscience and behavior. Specialist in communication, branding, content and storytelling.Currently the creative and copy director of the branding studio Lester's Backyard, which operates between São Paulo and Los Angeles. 20 years of experience in the communication market. Both in content production as media, strategic planning and creation in the advertising area as an agency.Passages through the newsrooms of Saia Justa TV Show (GNT), former columnist and reporter for Folha de São Paulo, Trip Magazine, Vogue, Capricho, Playboy and frequent collaborator of Forbes, Elle, Marie Claire and Rolling Stone. Worked as a content director and interviewer on documentary projects, minidocs and webseries for platforms such as HBO, Amazon Prime and Spotify Docs.Passionate about telling stories, whether real, fictional or designed for brands. Areas of interest: lifestyle, arts, culture, travel, sport, neuroscience and human behavior.
Listed skills include Marketing Digital, Jornalismo, Publicidade, Jornalismo Online, and 14 others.
Current workplace
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12 roles
Kátia Lessa work experience
A career timeline built from the work history available for this profile.
Journalist/Writer/Content At Saia Justa Program - Gnt
Journalist at the content room for Saia Justa TV Show - GNT
Sep 2019 - Mar 2021
Documentary Content Director
Freelance
Content direction and interviews for documentaries, minidocs and webseries on projects for Spotify Docs, HBO, Netflix and Amazon Prime. Please check out the links in the projects area below.
Jan 2016 - Jul 2019
Columnist
Columnist for Folha de São Paulo newspaper. A weekly radar of the cultural, political and lifestyle aspects that make São Paulo the hottest (and chaotic) metropolis in the country.
Oct 2010 - Mar 2015
Reporter
Folha De S.Paulo
Conception of guidelines and reporting for the pull of magazines (Serafina and sãopaulo) of the Folha de São Paulo newspaper. Collaboration for the culture, sport and audiovisual sections (TV Folha).
Oct 2010 - Mar 2015
Assistant Editor
Conception of guidelines, editing of texts and content creation in the areas of fashion, art and music at FFWmag, from São Paulo Fashion Week.
May 2014 - Feb 2015
Aug 2006 - Oct 2010
Host Of The Radio Show Oi Moda
Feb 2008 - Sep 2010
Trend And Lifestyle Research Collaborator
Box 1824 Planejamento E Marketing
Jul 2006 - Jul 2008
Jan 2006 - Jul 2006
Writer
Playboy Magazine
Jan 2004 - Jul 2005
Behavior Assistant Editor
Revista Capricho
Feb 2003 - Dec 2003
3 education records
Kátia Lessa education
Postgraduate Degree, Neurociência E Comportamento
Bacharel Em, Comunicação Social - Jornalismo
Bacharelado Em Propaganda E Marketing, Advertising
FAQ
Frequently asked questions about Kátia Lessa
Quick answers generated from the profile data available on this page.
What company does Kátia Lessa work for?
Kátia Lessa works for Lesters' Backyard.
What is Kátia Lessa's role at Lesters' Backyard?
Kátia Lessa is listed as Content director and branding specialist at Lesters' Backyard.
Where is Kátia Lessa based?
Kátia Lessa is based in São Paulo, São Paulo, Brazil while working with Lesters' Backyard.
What companies has Kátia Lessa worked for?
Kátia Lessa has worked for Lesters' Backyard, Globosat, Freelance, Folha De S.Paulo, and Portal Ffw.
How can I contact Kátia Lessa?
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What schools did Kátia Lessa attend?
Kátia Lessa holds Postgraduate Degree, Neurociência E Comportamento from Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul.
What skills is Kátia Lessa known for?
Kátia Lessa is listed with skills including Marketing Digital, Jornalismo, Publicidade, Jornalismo Online, Fotografia, Entrevistas, Consultoria De Branding, and Storyproducer.
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