Katia Mar Email and Phone Number
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Full stack marketing executive with deep knowledge of enterprise B2B technology space. Well-versed in AI and GenAI, offer a unique blend of 5 years in software engineering and 15 years in marketing. In two decades I have delivered AI software products and services that disrupted data-rich markets, and have created new business categories in technology, finance, cybersecurity, real estate, live sciences, e-commerce, and media. I work with executive teams to turn market potential into roadmap, envision and execute commercialization programs, foster partnerships, and leverage all marketing channels to grow brand recognition and market share. Focused on ROI, metrics, and customer outcomes, I drive GTM direction inspired by data and customer need. Known for establishing data-driven and customer-obsessed culture and creating GTM alignment across previously siloed functions to achieve unified goals, motions, and metrics. Work with Product (customer insights, roadmap, and product adoption acceleration), Operations (multi-touch attribution and funnel optimization), Finance (financial modeling and ROI), Sales and Account Management (pipeline optimization, customer advisory boards, sales methodology and enablement).Well versed in data platforms, cybersecurity, fraud and risk, authentication, compliance, enterprise BI, ML, NLP, image recognition, with early career in software engineering (C++, Java, Visual Basic, Perl).A few deliverables:* Ideated and launched 20+ award-winning transformational ML/automation products* Placed 2 companies into leadership categories with Gartner and Forrester* Drove 24% acceleration in sales velocity by co-developing strategic enterprise account programs with sales leadership* Executed 2 business pivots from mid-market to enterprise* Took multiple businesses internationally.EDUCATION:MBA in Entrepreneurship and International BusinessMS in Computer scienceBS in MathematicsThe opportunity to drive innovation and shift the market is huge, and I look forward to helping people and companies be successful. Reach out to talk about technology, your company, or art.
Doubleverify
View- Website:
- doubleverify.com
- Employees:
- 1300
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Svp Product Planning And CommercializationDoubleverifyNew York, Ny, Us
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Senior Vice President MarketingSocure Aug 2023 - PresentIncline Village, Nevada, UsA part of executive leadership team, lead transformation and integration of marketing organization to optimize enterprise customer acquisition, increase market share, and elevate brand awareness in financial services, Public Sector, eCommerce, gaming, and other verticals, globally.Recruit, lead, and coach distributed marketing and sales enablement teams. • Product Marketing: Lead messaging, positioning, launch, and go-to-market strategies for a suite of 12+ AI products and solutions. Drive product roadmap, competitive analysis, and market outreach across target verticals and use cases. • Content Marketing: Develop and execute comprehensive content strategies feeding all marketing channels, focused on awareness / top of the funnel, bottom of the funnel, brand, and leadership position within the industry. • Analyst Relations: Ensure favorable positioning with Forrester and Gartner. • Brand: Architect Socure's brand vision and messaging, crafting cohesive brand experiences across the website, social, event, and multi-channel campaigns, ensuring consistent and impactful brand representation throughout the customer journey. • Digital Marketing: Direct website design, SEO, and paid and organic digital campaigns aligned to account-based marketing (ABM) programs that target high-value prospects across the buyer journey. • Events: Drive thought leadership initiatives across industry events, customer forums, roundtables, webinars, etc. • Sales enablement: Enable sales teams from onboarding, to ongoing learning, coaching, and acceleration. Oversee certification programs and sales playbook development. -
FounderMar Strategy Jan 2020 - PresentManagement consulting firm focusing on strategy and product marketing in SaaS B2B world.Working with leadership teams to create effective business commercialization strategies, set up measurable success metrics and execute through each milestone:* Product marketing: Market and customer analysis, go-to-market strategy and planning, product specs, roadmap creation, launch, positioning, pricing, packaging* Content marketing: whitepapers, case studies, blogs, ebooks, infographics, bylines* Sales enablement: presentations, collateral, competitive, training* Sales methodology implementation: Challenger, Command of Message, solutions selling* Communications: PR, analyst relations (Forrester, Gartner, etc)* Demand generation and Account-based marketing / ABM* Digital strategy: end-to-end user experience across web and social media* Event execution: trade show preparation, field events, keynote presentations* Branding and creative: messaging platforms and digital assets (web, graphic, video)* Business plan creation and market validation for early stage startups* VC pitch decks and fundraisingSome of our customers: -
Vice President Product Marketing And Sales EnablementOnfido Feb 2023 - Aug 2023London, England, GbLeading the global teams of product marketing and sales enablement experts, I drove company's go-to-market strategy from market opportunity definition to segmentation, prioritization, product placement, execution, and delivery. In a dynamic global compliance landscape, focused on ethical AI and financial inclusion, I spearheaded company's efforts in thought leadership on effective AI product design in both the US and European markets. Additionally I drove cross-functional and executive team efforts in redesigning pricing strategy, scaled the company from point solution to platform selling capabilities, and carried the responsibility for the global revenue enablement, productivity, and transformation across all quota-carrying employees. -
Vice President Product MarketingOnfido Feb 2021 - Aug 2023London, England, Gb
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Vp Of Product MarketingHousecanary Jan 2019 - Dec 2020San Francisco, California, Us• Rolled out GTM strategy, pricing and packaging that transitioned legacy pay-as-you-go business line into SaaS model• Owned product roadmap validation for new products through rigorous assessment of market opportunity and impact for the business• Headed up marketing discipline for ComeHome product, rolled out ABM framework for the top 20 financial institutions. -
Director Of Product MarketingSift Feb 2017 - Nov 2018San Francisco, California, UsBuilt and managed the diverse product marketing, sales enablement and training teams of overachievers; instilled new market models and success metrics that accelerated sales and reached most complex markets• Business expansion: Gained ground in new verticals (banking, on-demand, ticketing, online marketplaces). Launched the new product (Account Takeover) that surpassed other products in MRR within 3 quarters of release. The rollout model was adopted for all product launches.• Process improvement: Developed integrated program to align marketing and sales campaigns in target markets, grew SQL count by 120%, increased bookings by 23%• Thought leadership: Advised financial institutions globally about innovation in identity theft protection, GDPR and PSD2 regulations, and application of ML techniques to fraud prevention; won industry awards (CNP, MRC); envisioned and ran impactful analyst program with Gartner and Forrester. -
Director Of Technical MarketingGooddata Feb 2015 - Feb 2017San Francisco, California, UsLaunched technology platform that closed the 1st in the company’s history multimillion-dollar deal. Promoted to lead the product marketing strategy, team, global end user and marketing programs, and product launches for enterprises, ISVs and strategic partners.• Strategic planning: Scaled the company from operating in SMB market to closing Fortune 100 businesses (12x contract value); built strategy, positioning, and new marketing programs to conduct technology disruption in Enterprise BI• Analyst relations: Built the narrative that led GoodData BI Platform into the leader category in The Forrester Wave• Technical product placement: Expanded the company's reach by rolling out new technical buyer personas in large corporations (CIO, CTO, VP Engineering) -
Director Of MarketingFirstrain Nov 2014 - Feb 2015Austin, Tx, UsPromoted to lead the cross-border marketing function and join the leadership team, reporting to CEO. Recognized by CEO as “an excellent example of a leader-practitioner who sets a fast pace and delivers results”.• Media: Led major product release that received the “Top 50 Excellence in Analytics 2015” award• Platform launch: Rolled out brand-new technology platform. Within 12 months achieved 180% revenue growth over the last year – by closing business with Facebook, Wells Fargo, Deloitte, etc.• Web strategy: Increased traffic to the corporate website by 325% through its complete overhaul; implemented SEO, PPC, social media and other digital marketing initiatives. Doubled the number of leads -
Senior Product Marketing ManagerFirstrain Jan 2014 - Nov 2014Austin, Tx, Us• Product launch: Launched next-generation technology architecture that addressed new target audiences within $15.5B marketplace• Process improvement: Built universal go-to-market strategy that defined hands-on production of all marketing collateral, sales materials and outbound positioning• Roadmap: Partnered with product management to help define roadmap and prioritize features based on market demand, deep technical understanding of FirstRain's technology and competitive offerings, field and customer feedback
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Product Marketing Manager, Antifraud And AntipiracyThomson Reuters Feb 2011 - Jan 2014Toronto, On, CaAntiPiracy: Oversaw AntiPiracy revenue growth of 5x over 3 years.AntiFraud: Led cross-functional team of marketers, product managers, researchers and engineers to assess new market opportunity and reverse a declining revenue base for AntiFraud business to achieve 5% revenue gain• M&A alignment: Oversaw portfolio marketing and product integrations through multiple acquisitions (MarkMonitor acquired DtecNet, Thomson Reuters acquired MarkMonitor)• Product: Launched 7 AntiPiracy and AntiFraud products; owned product marketing and sales enablement -
Marketing ManagerChemdiv, Inc. Mar 2009 - Feb 2011San Diego, Ca, UsReporting to CEO, earned full autonomy to establish the company’s strategic marketing direction in the US market. Supported execution through management of external contractors and agencies• Channel development: designed, developed and launched new sales channel that produced $1.2M in FY2011 • Marketing execution and budget management: Oversaw all marketing efforts, communication, messaging, eCommerce, SEO, SEM; designed and led development of 4 corporate websites from scratch to finish• Vendor management: Executed complex marketing mix across multiple sister brands through a variety of vendors and partners -
Co-Founder And Engineering LeadCbms Networks, Inc. 2005 - 2007Hired and managed engineering team. Drove strategic planning, budgeting, and launch of the high-tech startup. • Software development: Engineered and led end-to-end lifecycle management of a breakthrough product • Business development: Deployed relationships with top Russian universities and independent researchers
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Software EngineerCheck Point Software Technologies 2003 - 2006Redwood City, California, Us• Engineering and testing: coded 2 large scale software application updates for ZoneAlarm Antivirus (C++, Java)
Katia Mar Skills
Katia Mar Education Details
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University Of California, BerkeleyVisual Arts -
San Diego State UniversityEntrepreneurship & International Business
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Belaruski Dziarzhauny UniversitetComputer Science
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Belarusian State UniversityMathematics
Frequently Asked Questions about Katia Mar
What company does Katia Mar work for?
Katia Mar works for Doubleverify
What is Katia Mar's role at the current company?
Katia Mar's current role is SVP Product Planning and Commercialization.
What is Katia Mar's email address?
Katia Mar's email address is ka****@****ido.com
What schools did Katia Mar attend?
Katia Mar attended University Of California, Berkeley, San Diego State University, Belaruski Dziarzhauny Universitet, Belarusian State University.
What skills is Katia Mar known for?
Katia Mar has skills like Business Development, Product Management, Strategy, Start Ups, Saas, Product Marketing, Management, Marketing, Project Management, E Commerce, Marketing Strategy, New Business Development.
Who are Katia Mar's colleagues?
Katia Mar's colleagues are Shira (Meir) Elharar, Bar Yochai Bokovza, Sourabh Patil, Jose Pablo Vargas Guzmán, Leanne Brett, Andre Akira Mizokami, Julia Porath.
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