- Responsible for the strategy, monitoring and results of all public relations actions of the brand;- carrying out the interface of all PR disciplines with the agency responsible for them;- follow-up and guidance of actions in all means of communication (online and offline), in addition to social networks;- conducting strategy and content for executive profiles on Linkedin with the Public Relations agency;- strategic planning of 360º communication campaigns;- planning and general conduction of communication activities;- organization and monitoring of schedules;- development of strategic planning for medium and large events in partnership with the responsible agencies;- measuring and reporting the effectiveness of all brand PR actions, contracted sponsorships, performance media and social media;- carrying out tests, evaluating effectiveness and proposing new initiatives or paths aimed at enhancing the positive exposure of the brand and products;- leadership of institutional campaigns for the brand with internal teams and agencies, being responsible for overall execution, schedules and results.

- Benchmarking and analysis of market players; - conducting research to update best practices for content;- identification and recommendation of opportunities for marketing actions; - execution of actions that ensure the relevance of digital channels through consolidated branding and purpose strategies with a focus on operational efficiency, brand positioning and generation of business opportunities; - prospecting and negotiation with communication and marketing agencies; - doing briefings, validation of scopes, materials and documentation; - creation of growth strategies for social media channels; - creation of relationship rules by email; - strategic contribution to the development of creative concepts focused on results; - flow management and control of the activities of copywriters and designers; - planning, execution and monitoring of communication actions to promote sales and launch products and services addressing internal and external commercial teams, sales partners and end customers; - conception and sending of corporate gifts and press-kits to stakeholders and the press; - providing analytical support for business decision-making; - KPI monitoring and performance reporting.

- Creation of verbal tone for the brand;- development of blog posts with a focus on SEO;- creation of texts for promotional pages;- production of texts for support materials;- writing texts for email marketing;- acting as ghost writing for the company's CEO as a columnist;- elaboration of internal communications in support of the other teams of the company;- relationship with the press office;- production of content for social media;- management of social networks;- delivery and analysis of results.

- Benchmarking and analysis of market players; - identifying and recommending opportunities for marketing initiatives; - researching performance-oriented content best practices; - producing and reviewing website content focused on SEO optimization and user experience; - leading usability tests with the Product team to improve the user experience; - carrying out analyzes of the conversion funnel for the implementation of CRO projects; - executing tactics which guarantee relevance of digital channels through consolidated branding and purpose strategies; - managing paid media campaigns; - sending email marketing; - developing ambassadors and influencers programs; - creating social media growth strategies; - updating the editorial schedule; - identifying online trends and instant agenda opportunities; - contributing to the development of creative concept with strategies focused on performance; - managing workflow and supervising editors and designers activities;- approving of layouts to ensure brand identity standards;- monitoring and reporting key performance indicators; - providing analytical support for business decision making; - presenting results and tactic plans to the team and stakeholders; - controlling budget; - performing PR functions.

- Conducting benchmarking and analysis of market players;- study of the behavior of the target audience;- adaptation of the communication to the American language and users;- creation of communication and content strategies aligned with the brand's positioning;- production of content for website and social networks;- implementation of on-page and off-page optimization techniques for website and application SEO;- produce initial content for website and social networks;- positioning training for the local team.

- Guiding websites development; - coordinating web and mobile platform development projects; - defining indicators, projection calculations, methodologies, workflows and data analysis with the development, front-end and design teams; - usability testing application;- managing digital marketing projects; - defining brand positioning; - creating and executing;- communication strategies; - producing website and social media content focused on performance; - managing paid media campaigns; - mediating strategic discussion about projects; - preparing publication schedule; - monitoring processes, workflows and activities to ensure delivery according to stipulated deadlines;- preparing performance reports; - servicing and intermating customers and suppliers.

- Managing brand change project; - coordinating organizational change process; - creating and leading intern projects focused on organizational culture; - creating and leading activities to encourage employees engagement; - planning and conducting customer support team’s training to guarantee the brand’s tone of voice;- concepting and sending promotional gifts and press-kits; - analysing the conversion funnel for the implementation of CRO projects; - managing on-line and off-line media campaigns; - producing and reviewing website, blog and landing pages content focused on search engine optimization (SEO); - briefing and supervising editors and designers activities; - approving of layouts and texts to ensure brand identity standards; - coordinating workflow and process to insertion of new content and pages on website with creation, front-end and development teams; - managing relationship with team leaders and organizing activities for execution and delivery of internal projects; - monitoring key performance indicators; - preparing marketing results reports;- managing relationship and estimating suppliers cost; - controlling budget.

- Managing on-line and off-line media campaigns; - sending email marketing; - developing customer relationship strategies through communication channels;- drafting internal communication; - producing and reviewing website, blog and landing pages content focused on search engine optimization (SEO); - monitoring key performance indicators; - preparing marketing results reports; - managing relationship and estimating suppliers cost; - controlling budget.

- Updating the social media and blog agenda; - producing and reviewing website, blog and landing pages content focused on search engine optimization (SEO);- supporting customers on social media; - managing press relationships; - concepting and sending promotional gifts and press-kits; - monitoring key performance indicators.

- Writing and sending press releases; - managing relationship with press professionals; - following-up journalists;- accompanying and supporting clients in events and press conferences; - preparing reports.

- Writing and sending press releases; - managing relationship with press professionals; - following-up journalists; - preparing reports.