I am in charge of Corporate Social Responsibility at Reforest'Action, and my job also includes helping companies supporting our forestry projects to better understand all the environmental, social and economic benefits generated by these projects, and to give them tools and advice to encourage them to communicate responsibly for the benefit of their image but also for the benefit of the forest!

- Responsible for planning, delivering and optimizing B2B Marketing & Communication activities.- Helping our customers integrate their support to forestry projects into their CSR strategies and to communicate in an efficient, ethical and transparent manner.

- Drafting and implementation of a CSR strategy for Engie France Réseaux- Evaluating sustainability performance and managing the annual reporting process- Coordinating partnership with Airparif and the Airlab, an innovation accelerator dedicated to air quality

- Drafting and implementation of CSR strategies- Evaluating sustainability performance and reporting - Providing information and analysis on CSR issues: benchmarks, best practices, etc.- Developing corporate responsibility communication tools and strategies

- Implementation of Heinken France sustainability action plan- Development of 2015 Sustainability Report- Coordination of the Cool at Work responsible consumption program

- Implementation and coordination of the Group CSR strategy- Development and roll-out of a CSR training program for top and middle management- Definition and implementation of CSR internal and external communications- Coordination of the internal network of CSR leaders- Management of the activities of the Bel Foundation- Development of the roll-out plan for Bel's ethics code

- Integration of corporate responsibility into product offer and brand strategy : development of strategic and credible brand responses to sustainability risks and opportunities, evaluation of opportunity for developing sustainable new products- Sustainability performance and reporting evaluation through analysis and benchmarks- Design and implementation of processes that bring credibility to sustainability programs and communications, evaluation of environmental messages and green marketing claims (relevance, risk of greenwashing, etc)- Trend analysis : identifying key environmental, social and economic trends, reports and events, and assessing their relevance to business strategy - Help marketing teams understand and implement sustainability strategies through training and case studiesJanuary to July 2011 : senior consultant at ETHICITY, a sustainability consultancy specializing in green marketing. Development of sustainability projects fo Henkel, Kellogg's, La Française des Jeux, Eco-Emballages, Antalis, PPR.

- Development of new product ranges for the European Market : range definition, product and packaging development, creation of sales tools, organization of European product launches- Building and management of marketing budget- Analysis and optimization of P&L- Development and implementation of 3 year plan- Coordination of product launches and promotions with local trade marketing managers (UK, Spain, Italy, Germany, UAE)- Daily management of a range of 170 skus (ovenware, bakeware and cookware)- Management of a team of 2 people : 1 product manager et 1 product engineer

- New product developement- Market analysis : competitive intelligence, GFK trade panels, market surveys- Organization of consumer research : focus groups, shopper behaviour, etc.- Coordination of promotional plans with local trade marketing managers (UK, Spain, Italy, Germany)

- Building and follow-up of marketing budget, preparation and implementation of promotional and communication plans- New product development and creation of sales tools to support product launches, development of specific ranges for international markets (USA, Spain, UK)- Analysis of consumer and trade panels, organization of specific surveys- Management of communication and press relations- Management of an assistant product manager