Independently performing a full-scale design process to help circular economy adepts exchange obsolete objects, evergreen values and fantastic human experiences. Collaborating with a peer designer to deliver a mobile app user interface that's a pleasure to use.

· Led Design Sprint in Automated marketing campaigns: from research to prototyping· Executed UX research: met B2B clients, mapped out feedback, identified pain points, made recommendations — all in close collab with IT engineers.· Planned and executed workshops with internal stakeholders (client managers, marketing, UX, developers) to define behavioural UX Personas · Completed 360 research and presentation of behavioural Personas to all functions

Creating a number of relaxing bedtime stories to help adults and children gently drift off to sleep.

Verdi Bowl Bar is a long-awaited fruit of passion for delicious and affordable healthy lunch that delights your eyes as well as your palate. Our family business simply. Challenging and giving as every young startup. Being the creative mind behind the company's communication concept, digital implementation and 20+ promotional events pays off in a true ownership, flexibility, readiness for change and fast-growing social network.

Gained great practical design experience at the numerous projects I led during my studies and practice in an Agile environment: creative workshops, Design Sprints, extensive research, wireframing, prototyping and pitching to real (Arbetsförmedlingen, Region Värmland, Voyado, Bower, Dreams, Stella Sleep, and many more)

IDEATIONBrainstorm conceptual ideas to support the company's 360° approach to product and brand marketing.DIGITAL MARKETING COPYDeliver high-quality copy for newly created campaign-related product listing pages, lookbooks, banners, product pages, internal online and printed material, and social media.SEOResponsible for keyword research, planning and creation of SEO driven copy. Optimise existing global copy and track improvement in ranking.SALES COPYResponsible for merchandising copy and products/brand benefits communication on the site. UX-writingCreating copy and microcopy to support customer's digital journey.CRMProducing CRM-related content. Email campaign prototyping, planning, creative execution, scheduling, post-campaign analysis. Working in Mailchimp and Salesforce.

Creative writer for Skin Care, Wellness and the regional catalogs (Russia with surrounding countries and Western Europe)IDEATION Created strong catalogue concepts and stories based on consumers' needs, in close collaboration with Art Directors, Creative Managers and Graphic Designer.PRODUCT COPYDevelopment and presentation of catalogue concepts and product stories — jointly, more than 200 successful new product launches, from sales concept to product and merchandise copy.LAUNCH SUPPORT360° launch support through online editorials, supporting printed materials, social media and more.