•Project management experience in organizing, planning and executing small and large-scale events and conferences from conception through implementation.• Manages Americold’s participation in external and internal events, conferences, exhibitions, large customer meetings, panel discussions, webinars and facility ground breakings and grand openings.

•Managed tradeshows (20-30/year). End to end ownership of events including strategy formulation, vendor selection, booth profile, show logistics, team logistics, booth management and post show report. •Helped drive growth in revenue and profits of NetSpend’s Commercial Prepaid channel by enhancing client/customer acquisition and maximizing customer loyalty and engagement with company’s products and services. Creative development of marketing materials (Ads; pre-show mailings; giveaway promotions; cardholders; logistics). •Tracked and managed projects throughout all stages of the creative development, project prioritization and approval processes. Coordinate updates and reprints of marketing collateral to help drive cardholder retention.

http://dreambabyeua.comDream Baby catered to the discerning Spanish- and Portuguese-speaking consumer seeking a layette and accessories for their newborn or growing family. • Provided consulting, personal shopping and tour services targeted to families from Brazil and other Spanish- or Portuguese-speaking consumers who brought their shopping dollars to Atlanta. • Consult to international customers, assess their needs and adhered to their project budgets. Delivered targeted products and services that saved them time and money. • Developed strong working relationships with variety of vendors to ensure quality, cost effective, creative executions and best prices for clients.• Created and executed all on- and offline marketing, including social media communications via Pinterest and Facebook.

AirWatch is the global leader of enterprise-grade mobile security, mobile device management, mobile application management, mobile content management, mobile email management and BYOD solutions.• Demonstrated project management, cross-cultural communication, negotiation and marketing skills to increase AirWatch’s global presence and to internationalize marketing efforts, resulting in satisfied customers, improved online presence and successful campaigns. • Oversaw multiple sales and product documentations simultaneously, routed and tracked interdepartmental work and selected outside vendors as necessary to achieve organization’s short- and long-term goals.• Managed project-based team through entire lifecycles. Organized and prepared quarterly business updates and maintained efficient, effective procedures that ensured on time, on budget projects under tight deadlines.

ACVB serves as liaison between meeting planners, tour operators and 1,200+ member organizations.• Engaged with liaisons as subject-matter expert for major Atlanta attractions, restaurants, retail outlets, hotels and venues. Simultaneously oversaw planning for multiple major co-operative marketing initiatives.• Led integrated marketing and advertising strategies and ensured adherence to corporate advertising and marketing communication standards, brand standards and format. Built brand recognition and increased destination awareness and revenue for Atlanta’s hotels and attractions.• Identified consumer trends and monitored social media channels. Collaborated with SEO/SEM teams to devise keyword and content strategies, which increased organic rankings and annual traffic by 35%. • Launched award-winning social media campaign, photo contest and Facebook campaigns resulting in successful consumer engagement. Culminated in 55% annual growth in Facebook followers and 148% increases in referral traffic to Atlanta.net.• Successfully operated under significant deadline pressure and customer expectations while developing and managing year-round consumer-focused programs, promotions, integrated marketing projects and campaigns.• Managed logistics and print collateral for marketing and sales events, including trade shows and conferences.• Used customer relationship management (CRM) systems to manage and communicate with clients. Ensured marketing information (product sheets, presentation templates and other collateral) was accurate, complete, timely and enabled team to exceed guest expectations.• Planned and executed marketing initiatives for multiple corporate divisions, including tradeshow sales, meeting planners and corporate development.• Developed, implemented and managed year-round consumer-focused programs and marketing campaigns. Identified consumer trends and monitored social media channels (Facebook, Twitter, Foursquare and YouTube).

• Organized multiple projects and coordinated creative designs from agencies for marketing, member communications and destination campaigns. • Generated $1MM annual revenue via “in-kind” sponsorship services for marketing and social media campaigns. • Managed logistics, from pre-planning to post construction stages, including: registering, coordinating all reservations, assessing vendor participation, establishing partnerships with equipment vendors, preparing all marketing materials, organizing booth demos and scheduling booth shipping.• Collaborated with digital agency to create web content, email marketing and internal and external promotional pieces and advertisements for trade shows, conferences, events and meetings.• Coordinated international and domestic sales missions (Fam tours); hosted global Delta Air Lines clients and showcased City of Atlanta’s assets, resulting in improved awareness and more visitors.• Represented Atlanta at trade shows in U.S. and Brazil, presented to travel trade and trained tour operators.• Managed and updated CRM database with 5,000+ active accounts and contacts and created custom reports.• Conducted post-program evaluations and surveys to determine ROI, attendee satisfaction and best practices.

• Used Portuguese and Spanish skills to promote special projects. Gathered data about different industries; followed up with customers and prepared presentations. • Coordinated CRM software marketing materials and updated website. Proofread and edited documents and presentations in Word and/or PowerPoint, ensuring branding and marketing standards were met.• Organized all marketing files. Uploaded images and maintained property digital assets and job files. • Oversaw event marketing materials and inventory; tracked shipping, handling and delivery.

• Updated and oversaw company’s website, coordinated public relations, promotions and marketing campaigns, organized trade show booths and events and collaborated to create product launches.• Adapted products to Brazilian market. Developed relationships with strategic partners such as advertising agencies, promotions professionals, PR firm, media vehicles and sponsors to industry conference (Cosplay).

• Analyzed and approved media plans and website content; interfaced with franchised stores and organized trade show booths and events targeted to students planning to study abroad.• Managed and tracked national and regional marketing programs and promotions. Uploaded images and maintained property digital assets and job files, ensuring superior customer service.

• Collaborated to define business strategies, designed incentive campaigns and promotions and creatively and energetically trained and supported sales team, resulting in effective new product promotion launches.• Displayed understanding of components of effective marketing plans to develop editorial material. Took initiative to organize trade shows and events and approved specifications for printed marketing materials. • Used knowledge of photography, production and print execution and understanding of advertising agency procedures to ensure all materials followed brand and quality guidelines.

• Managed and trained employees, provided exceptional client service and organized events.• Exercised financial control and restructured cashier office and snack bar, resulting in improved sales and enhanced profits.