Consultant
Current
Self-Employed
Working with teams to improve and enhance their approach to strategic relationships, sales processes and execution and deal making.
Jan 2023 - Present
AeroLeads people directory · profile
Katie Back Email & Phone Number
Commercial Executive | Leader | Partner
at
Self-employed
1 work email found
@freewheel.tv
3 phones found area 760, 415, and 646
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Self-employed
Role
Commercial Executive | Leader | Partner
Location
New York, United States
Who is Katie Back? Overview
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Quick answer
Katie Back is listed as Commercial Executive | Leader | Partner at Self-employed, based in New York, United States. AeroLeads shows a work email signal at freewheel.tv, phone signal with area code 760, 415, 646, and a matched LinkedIn profile for Katie Back.
Katie Back previously worked as Consultant at Self-Employed and Member at Revenue Collective. Katie Back holds Jd, Focus On Business And Corporate Law from University Of San Diego School Of Law.
Company email context
Email format at Self-employed
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{first_initial}{last}@freewheel.tv
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AeroLeads found 1 current-domain work email signal for Katie Back. Compare company email patterns before reaching out.
Profile bio
About Katie Back
A top-performing and entrepreneurial Business Development Executive with multifaceted experience in sales, negotiations, strategic partnerships, contract management, corporate development, prospecting, product marketing, key accounts and people management. Proven aptitude for generating growth opportunities, building key relationships, building and managing high performing teams and overseeing high-profile projects and initiatives. A versatile and exceptional producer, who uses demonstrated experience and excellent communication skills to deliver successful strategy development and deployment skills to reach and exceed short- and long-term revenue goals.
Listed skills include Online Advertising, Digital Media, Social Media Marketing, Account Management, and 7 others.
Current workplace
Katie Back's current company
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Self-Employed
13 roles · 19 years
Katie Back work experience
A career timeline built from the work history available for this profile.
Member
Nov 2019 - Oct 2022
Chief Revenue Officer (Cro)
May 2021 - Jun 2022
Chief Revenue Officer
Apr 2020 - May 2021
Sales And Business Development Consultant
Sole Proprietor
Jan 2020 - Apr 2020
Head Of Strategic Partnerships & Business Development
Founded, staffed, and operationalized global and cross-business unit team (three business units) in charge of management of companies’ largest partners and strategic business development decisions. Led five-person team. Customized process for interaction and communication efficiencies. Established new information system rollout to manage information company wide. Spearheaded cross-company communication and interaction regarding major accounts to reduce partner friction. Represented FW across all strategic partner accounts. Created and implemented purpose and processes for team interaction within larger business. * Served as major conduit between FreeWheel and parent company Comcast. * Collaborated with key parent company stakeholders in order to ensure larger corporate initiatives considered for major accounts, including Google, Amazon, Hulu, and Adobe.
May 2018 - May 2019
Vice President, Enterprise Sales And Global Commercial Development
Led team of 12. Created, staffed, and operationalized commercial development team to solve product marketing and sales specialist issues across organization. Built, staffed, and operationalized renewal strategy and specialist. Focused on leading contract renewals for largest and most strategic customers. Secured new business across enterprise suite of technology products and media services. Customized and launched programs for talent development and to drive performance, including presentation and content training. * Created new renewal strategy and specialist function in charge of over 25% growth for all 2017/2018 renewals signed.* Directed sales team in achieving over 90% of target market.
Jan 2017 - May 2018
Senior Director Of Enterprise Sales
Ran four-person team in charge of new business acquisition as well as new product upsells within existing business. Redefined prospect verticals and corresponding pricing and acquisition strategy to capture new market segment created by new FreeWheel markets business unit. * Led sales team in achieving 90% target market. * Collaborated with internal consulting business to educate C-level media executives on the shifting dynamics of the television and video business.
May 2016 - Jan 2017
Enterprise Solutions, Senior Director
Chaired new business acquisition and sales strategy of largest prospect accounts. Interfaced with c-suite of major media companies not only to educate on companies’ products and services but on state of television and video ecosystem as whole. Directed most strategic partners’ accounts with revenue goals against them. Worked closely with executives at partner companies to create new revenue opportunities between each business as well as operational efficiencies necessary for company.* Designed and negotiated partner contracts with major accounts (Hulu, Yahoo, Twitter, and TrueX); first-of-kind to ensure effective collaboration among companies. * Designed first-ever revenue-generating deals with media partners (as opposed to customers).* Closed approximately 20 deals during position tenure.
Jan 2015 - May 2016
Sales Director/Senior Director
Focused on new customer acquisition and led prospecting, relationship building, and contract negotiation. Oversaw and led internal teams, including product and services, in charge of pitching and educating potential customers. Ran sales process, in collaboration with account managers, of new product sales into existing business. Identified, developed, and executed many multiyear deals for sale of sophisticated technology systems with some of world's largest media organizations. Chaired relationship from early stages to all way through contract signature. Moved deals from initial conversations to instilling comprehensive knowledge of products and services, to complex pricing and contract negotiations, and ultimately to signature. Oversaw curating and maintaining important client and partner relationships. Continued and expanded on existing relationships as well as created new ones to improve and conserve place and reputation in market. Handled not only relationship building but presentation of products and services, pricing and contract negotiation, and ultimately creating new customer relationship.* Sold, negotiated, and closed largest deal to date, resulting in annual revenue of $1,300,000 and most strategic deal within new customer segment. * Negotiated and closed long-term contracts with major media organizations, with deals ranging from $150,000 to $15,000,000 in annual revenue.
Jan 2012 - Jan 2015
Sales Associate
Spearheaded inbound and outbound lead generation. Designed and implemented new content management system software and associated processes company wide. Managed prospecting and lead generation for sales leaders. Worked closely with product management team to design pricing and packing of new product rollouts. Worked cross-functionally and internally to gather and draft comprehensive responses to not-yet-documented processes, capabilities, services, etc. Oversaw prospecting strategy and division of leads amongst senior salespeople. * Organized and drafted all RFI/RFP responses from major media organizations, including Disney, NBCUniversal, and Viacom.*Designed data/recording hierarchies and implemented new content management system company wide.
May 2011 - Jan 2012
Business Development And Legal Content Specialist
Contributed as part of small team that designed and launched new business line for company. Focused on providing access to free legal document templates. Oversaw UI design decisions, structure of site, methods of driving traffic to main revenue source, and overall strategy for site launch. Chaired selection and drafting of legal document templates. * Published over 50 free legal document templates.* Successfully launched new business, driving business to major revenue source.
2008 - 2011
~3 yrs
Sales Associate
Sales Associate for ActiveGiving, online fundraising department.Headed major national non profit account focused on converting traditional giving to online giving. * Developed and implemented the marketing and sales program for major National Account* Worked with C level executives on sales and marketing strategy focused on decreasing customer acquisition cost and churn rate
Dec 2004 - Jul 2005
2 education records
Katie Back education
Jd, Focus On Business And Corporate Law
University Of San Diego School Of Law
Ba, Business Administration, English
University Of San Diego
FAQ
Frequently asked questions about Katie Back
Quick answers generated from the profile data available on this page.
What company does Katie Back work for?
Katie Back works for Self-employed.
What is Katie Back's role at Self-employed?
Katie Back is listed as Commercial Executive | Leader | Partner at Self-employed.
What is Katie Back's email address?
AeroLeads has found 1 work email signal at @freewheel.tv for Katie Back at Self-employed.
What is Katie Back's phone number?
AeroLeads has found 3 phone signal(s) with area code 760, 415, 646 for Katie Back at Self-employed.
Where is Katie Back based?
Katie Back is based in New York, United States while working with Self-employed.
What companies has Katie Back worked for?
Katie Back has worked for Self-Employed, Revenue Collective, Operative, Firstlight Media, and Sole Proprietor.
How can I contact Katie Back?
You can use AeroLeads to view verified contact signals for Katie Back at Self-employed, including work email, phone, and LinkedIn data when available.
What schools did Katie Back attend?
Katie Back holds Jd, Focus On Business And Corporate Law from University Of San Diego School Of Law.
What skills is Katie Back known for?
Katie Back is listed with skills including Online Advertising, Digital Media, Social Media Marketing, Account Management, Digital Strategy, Start Ups, Marketing Strategy, and New Business Development.
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