At SFN Build, I have been appointed to manage the digital marketing presence of the brand, focusing on brand management, social media management, SEO and marketing. With a keen interest in building and architecture I love to delve into the history of the area and document the process of the build.

Freelancing under my own steam I have concepted and managed activations for Broadway Shopping Centre's Christmas and Easter campaigns. I supported their annual Student Shopping Night managing events, talent and staff on the ground.For East Village I created and facilitated a craft concept to raise much needed funds for Rainbow Families NSW ahead of Mardi Gras as well as concepting and managing a Easter activation for the shopping centre.Working for a collective of commercial… Show more Freelancing under my own steam I have concepted and managed activations for Broadway Shopping Centre's Christmas and Easter campaigns. I supported their annual Student Shopping Night managing events, talent and staff on the ground.For East Village I created and facilitated a craft concept to raise much needed funds for Rainbow Families NSW ahead of Mardi Gras as well as concepting and managing a Easter activation for the shopping centre.Working for a collective of commercial property owners in the heritage suburb of Haberfield, I developed a council grant application to secure funding to revitalise the main shopping strip.Partnering with Ruby Star PR, I managed regional media outreach for an annual youth road safety campaign run by Westmead Children's Hospital. Show less

Selected as Community & Commercial Partnerships Executive at Mirvac, I was responsible for managing partnerships with brands and curating meaningful activations for the likes of IKEA Australia, Tefal, Jaycar Electronics, Bing Lee, TAFE NSW, Biennale of Sydney, Rainbow Families NSW and 107 Projects Green Square.In this position I oversaw the strategic direction of the Mirvac Maker Space, WeMake, which saw me win the SCAA Marketing Award for Innovation (October 2021).As a senior… Show more Selected as Community & Commercial Partnerships Executive at Mirvac, I was responsible for managing partnerships with brands and curating meaningful activations for the likes of IKEA Australia, Tefal, Jaycar Electronics, Bing Lee, TAFE NSW, Biennale of Sydney, Rainbow Families NSW and 107 Projects Green Square.In this position I oversaw the strategic direction of the Mirvac Maker Space, WeMake, which saw me win the SCAA Marketing Award for Innovation (October 2021).As a senior Partnerships team leader I reported into the executive team as I implemented partnerships, sales, CX, marketing, communications and events at both a B2B and B2C level.During my tenure onboarded over 30 new creative partners, managed over 100 different workshops across 500+ sessions, hosted 4000 people through the space and celebrated over 50 private events.Personal highlights:Developed a two week virtual school holiday craft and dance program for children in QLD, NSW, VIC experiencing the lockdown and to support artists and creatives who were unable to work. In two days I developed 10 days of workshops, two sessions per day. Achieved 750 attendees with 90% sell out rate of workshops.Working with international brand Tefal and their local ambassadors Justin Schofield and Jason Roberts to host cooking workshops. Fans of the brand and talent were able to get up close and personal cooking alongside their favourite TV chefs.Concepting and developing a community art project at 107 Projects Green Square in support of Creative Industries Day. I developed the event concept and brought it to life, employing nine artists and hosting over 200 community members on the day. Show less

At The Shepherd Centre I was appointed to work closely and collaboratively with the Senior Communications manager, clinical, fundraising and operations teams to bring awareness to the organisation, incidence of hearing loss in children, drive NDIS funding and expand the donor database.Supporting the Senior Communications manager in all areas of marketing and communications, I developed promotional material for events, appeals, programs and services, briefing and working with external… Show more At The Shepherd Centre I was appointed to work closely and collaboratively with the Senior Communications manager, clinical, fundraising and operations teams to bring awareness to the organisation, incidence of hearing loss in children, drive NDIS funding and expand the donor database.Supporting the Senior Communications manager in all areas of marketing and communications, I developed promotional material for events, appeals, programs and services, briefing and working with external agencies where neededI was tasked with creating a variety of content for the organisations' digital footprint (Facebook, Instagram, LinkedIn, YouTube, Twitter and Website) and I executed the content strategy.Crucial to the role was assisting the fundraising team to achieve their regular giving objectives with a particular focus on digital lead generation and working with SEO and SEM agencies and partners.The Shepherd Centre's largest annual appeal was Loud Shirt Day, where I worked collaboratively not only with the fundraising team but also with colleagues from other First Voice organisations across the nation to deliver a national campaign. Crucial to the role was understanding the clinical diagnosis of hearing loss in young children and the challenges and grief this may cause to families. Working closely with the clinical team I liaised with families on potential media opportunities, wrote and developed case studies, ensuring families felt empowered to share their stories to amplify our services for other families. Utilised Google Analytics and social media data and insights to contribute to monthly board reports and key department decisions.Personal highlights:Implementation of crisis communications strategy in particular to 2019 bushfires and onset of Coronavirus Awarding Australian Father of the Year to Shane Fitzsimmons, Former Commissioner of the NSW Fire Service and Head of Resilience NSW Show less

Consultant on all social media, create written communications across brand.Captured and created social media content at Roopa's Australian Fashion Week show.Social media content creation.

Seasoned PR professional with extensive experience in Fashion PR, media relations, influencer partnerships and brand collaborations.Deep understanding of the fashion landscape both locally and internationally with a speciality for supporting emerging designer talent.Developed and implemented strategic PR campaigns to promote brand, seasonal collections, store openings, collaborations and designer profiling.Cultivated and maintained strong relationships with both media, fashion… Show more Seasoned PR professional with extensive experience in Fashion PR, media relations, influencer partnerships and brand collaborations.Deep understanding of the fashion landscape both locally and internationally with a speciality for supporting emerging designer talent.Developed and implemented strategic PR campaigns to promote brand, seasonal collections, store openings, collaborations and designer profiling.Cultivated and maintained strong relationships with both media, fashion editors, influencers, talent, industry and clients.Develop story angles, pitch and secure high quality press in top-tier media targets.Oversee creation of press materials inclusive of media releases, media alerts, media kits, look books and product seeding.Developed VIP programs and seasonal gifting to launch collections.Vetting and responding to all incoming media and charity enquiriesCollaborate with in-house marketing teams to ensure cohesive brand messaging across all channels.Stay abreast of industry trends, news and competitor activities to identify new opportunities for exposure. Mentored junior publicists and showroom staff providing strategic support, direction and develop their skills in the agency.Media monitoring, reporting and leading regular WIPS with all accounts.Managed Australian Fashion Week shows: initial meetings with IMG, brand sponsorships, securing pre-show and post show media, ensuring key media, photographers, influencers, brand ambassadors are invited and attending, following up all media outlets with show assets for reviews and coverageClients: Zimmermann, The Upside, Romance Was Born, KERING Eyewear, Yeojin Bae, Le Specs -Sunshades Eyewear, Country Road, Queen Victoria Building, The Strand Arcade, The Galeries, MANIAMANIA, The Outnet, Net-A-Porter, Mr Porter, Porter Magazine. Campaigns: Country Road 40 years campaign, YOOX Loves The Reef Campaign, Romance Was Born X Magnum Ice Cream Campaign, We Say Yes Campaign - creatives for marriage equality Show less

Assisting and overseeing new brand direction and implementationOverseeing all copy written communications for the companyStyle writing & site editorial directionSocial Media: Blogging, Twitter, Facebook, PinterestPhotoshoots: TVC, Campaign, Flat LayEvent management & assistance

Fashion Publicity Account Manager working on brands such as Zimmermann, Yeojin Bae, Fleur Wood, Ginger & Smart, Arabella Ramsay, Marnie Skillings, Portmans, MANIAMANIA, Mezi, Gary Bigeni

Fashion PR Showroom & sample management for brands such as Zimmermann, Kate Sylvester, Fleur Wood, Big by Fiona Scanlan, SABA, Ginger & Smart

Customer service, sales, visual merchandising, staff management