• Oversees national sales accounts of 60 sku wine portfolio ofinternationally distributed 1K case per year award-winning heritageWillamette Valley winery.• Manages regional sales representative quarterly goal setting,recruitment and onboarding, brand and product training.• Provides market research insights (Nielsen, IRI) and performancedata to Board of Directors, General Manager, and Head Winemakerto drive product development forecasting and pricing strategy.

• Increased regional outside sales by 10% through securing placement in major retailers including Kroger, Safeway, Trader Joe’s, Meyer Group, Sprouts, and Metropolitan Market as well as Made inOregon, Crater Lake Lodge, Marriott, and The Ritz Carlton.• Pitched and launched product line of canned wine generating $100K in sales directing assortment, pricing, and shelf placement.• Grew brand awareness by organizing demo team at national and international trade shows, winemaker dinners, and festival activations.

• Wine Club Manager: grew subscription membership by over 650% driving $150K in sales per club run, coordinated bi-annual allocations increasing sales by more than $25,000 per event, directed email marketing and collateral communications strategy.• Tasting Room Manager: oversaw on-premise retail sales of $1million annually for two locations, developed marketing and operational strategy to open and scale second location, managed hospitality and product training of 30 employees, oversaw OLCC and health permitting, managed inventory and customer service, planned and executed a strategy to increase sales and traffic during COVID-19.• Event Production: coordinated on- and off-premise events including staffing, permitting and sales for festivals and tasting demos, live music series, chef collaboration dinners, weddings and private event bookings, cycling tours, yoga retreats, 5k runs, and international tours.• Oversaw inventory and fulfillment of over $300K in sales via e-commerce and retail channels.

• Managed business operations: recruiting, training, scheduling, and personnel management.• Developed and provided employee sales trainings for private label product line.• Oversaw customer service and maintained daily store operations.