Katie Baumstark Email & Phone Number

Atlanta, Georgia, United States

Converged Digital & Linear Sales Planner - NBCU Portfolio• Liaise between clients/agencies and internal teams to develop strategic linear and digital sales proposals that meet both the advertiser and network’s objectives• Address client needs while highlighting the value and capabilities of the One Platform sales strategy by incorporating multi-platform media as a part of all campaigns (Peacock, digital, social, cross network guarantees, etc.)• Collaborate and brainstorm internally with Agency Partnerships, Client Partnerships, the Account Executive and Strategic Planning Management and Marketing in the creation of the proposals• Ensure media plans include accurate pricing and utilize approved products and available inventory and adhere to defined business processes to ensure optimal program performance• Assists in the creation of effective go to market tools for the sales team• Establish relationships with agencies and advertiser partners to bring about the best client service • Coordinate with AEs on development of renewal strategies based on client/program insights• Work in Operative One to book and manage digital campaign products. Work within OnAir to book linear plans• Monitor campaign pacing and send reporting updates to Sales Account Executives on all active campaigns

Greater Atlanta Area

• Negotiate, adjust, and monitor schedules to ensure delivery to client goals and estimates. Work with Supervisor on account and various agency assignments to meet budget requirements, GRP, and budget goals• Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met• Deliver the most efficient costs while estimating the anticipated target audience delivery accurately• Attend regular partners meetings, client and creative statuses and maintain on-going rapport• Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under-delivery

Greater Nashville Area, Tn

MACMAC Marketplace is a turnkey solution for brands and organizations with the vision to monetize their audiences through branded eCommerce marketplaces. MMM can enable the activation of a fully-branded marketplace without the complexity or expense associated with software development, inventory, fulfillment or back office requirements. Our complete suite of services includes vendor and product selection, onboarding, hosting, merchandising, and customer service.Clients: Taigan, The Champion's Table, CareTree, ComicBook.com and Kelly Bensimon.

Greater Nashville Area, Tn

Manage all social media outlets (Facebook, Instagram, Linked In) to engage audiences and boost interest in their causeCreate and schedule content for blogs that reflects and builds the company’s brandMaintain awareness of new social media marketing techniques being used by others, as well as look for opportunities to innovate and develop new techniques

Columbia, Sc

The Meredith Show is an integrated marketing show produced by Drive Marketing, LLC. The Meredith Show is designed to inspire, showcase, and connect local entrepreneurs. The show airs on NBC-TV Thursdays at 12:30PM and Wednesdays live at 9AM on 95.9FM/1470AM.

Market Analysis:• Researching Transportation, Healthcare, Retail and Fortune 1000 Companies.• Reviewing career websites & confirming current recruitment solutions used on company website • Conducting recruitment needs analysisProspecting:• Confirming decision makers within designated companies at VP and Director HR levels• Collecting contact information to be used for email marketing campaigns & lead generationMarketing:• Working with marketing team to develop messaging to be used in mobile marketing campaigns• Launching targeted email marketing campaignsFulfillment:• Mobile Recruitment Website Creation- Setting up and editing HTML code to customize sites• Virtual Career Events- Editing/Formatting company logos to customize employer virtual booths

Atlanta

• Client Service for the Georgia Innocence Project Account• Media Relations: Assisted with campaign strategy and tactics for the non-profit organization

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: PRSSA/IABC, Kappa Delta SororityUSC Dance Marathon Participant 2012 USC CreateAthon Strategic Planner 2015

Spanish Language And History

Education record