Are you dealing with a new market opportunity? Launching a new product or service innovation? Managing a new competitive challenge? I know new.I am an accomplished marketing executive with over 30 years of experience in helping clients take advantage of customer and market data to inform decision-making and drive successful marketing initiatives. I apply advanced analytics and market research to aid clients with their marketing opportunities and challenges. And my hands-on background in so many marketing disciplines over the years has given me a unique ability to connect the dots between data and how to exploit it through fully integrated marketing efforts, new product launches, and more. It’s good to identify a new target segment, it’s much better to know how, when and where to reach them…and ultimately, it’s best when this knowledge is put to work through realistic, data-driven marketing initiatives with measurable results. Specialties include:Marketing services• Brand & strategic planning• New product/New market planning • Integrated marketing communications plan development• Business case development & support • CRM & lead generation programsAnalytics services• Primary market research• Data mining & predictive analytics• Target profiling and segmentation• Market opportunity mapping & geospatial analysis• Business-level campaign measurementAmong the clients I am proud to have served: Cub Cadet, Bob Evans, GSK, PPG, Philips Respironics, Eaton, Alcoa, 84 Lumber, WesBanco, PlyGem, Knouse Foods, YellaWood, James Hardie, Pittsburgh Corning, Zippo, EDMC, Rockford Health System, Sky Bank, American Beverage Corporation, Point Park University, Nemacolin Woodlands, Pittsburgh Pirates, Wayne-Dalton, Greater Pittsburgh Convention & Visitors Bureau, Anderson, Edwin Watts Golf, DOW Chemical, CONSOL Energy Are you dealing with the “new?” Visit www.kbMarLytics.com to view KB MarLytics service offerings and case examples - and sign up for our Discovery Assessment!