President
CurrentMarketing + Analytics ServicesHelping clients take advantage of customer and market data to inform decision-making and drive successful marketing initiatives.
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@brunnerworks.com
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3 phones found area 412
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LinkedIn matched
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Katie Bicknell is listed as President at KB MarLytics LLC, based in Greater Pittsburgh Region, United States. AeroLeads shows a work email signal at brunnerworks.com, phone signal with area code 412, and a matched LinkedIn profile for Katie Bicknell.
Katie Bicknell previously worked as SVP, Director of Marketing Analytics at Brunner and SVP, Director of Business Intelligence at Brunner. Katie Bicknell studied at Duquesne University.
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Are you dealing with a new market opportunity? Launching a new product or service innovation? Managing a new competitive challenge? I know new.I am an accomplished marketing executive with over 30 years of experience in helping clients take advantage of customer and market data to inform decision-making and drive successful marketing initiatives. I apply advanced analytics and market research to aid clients with their marketing opportunities and challenges. And my hands-on background in so many marketing disciplines over the years has given me a unique ability to connect the dots between data and how to exploit it through fully integrated marketing efforts, new product launches, and more. It’s good to identify a new target segment, it’s much better to know how, when and where to reach them…and ultimately, it’s best when this knowledge is put to work through realistic, data-driven marketing initiatives with measurable results. Specialties include:Marketing services• Brand & strategic planning• New product/New market planning • Integrated marketing communications plan development• Business case development & support • CRM & lead generation programsAnalytics services• Primary market research• Data mining & predictive analytics• Target profiling and segmentation• Market opportunity mapping & geospatial analysis• Business-level campaign measurementAmong the clients I am proud to have served: Cub Cadet, Bob Evans, GSK, PPG, Philips Respironics, Eaton, Alcoa, 84 Lumber, WesBanco, PlyGem, Knouse Foods, YellaWood, James Hardie, Pittsburgh Corning, Zippo, EDMC, Rockford Health System, Sky Bank, American Beverage Corporation, Point Park University, Nemacolin Woodlands, Pittsburgh Pirates, Wayne-Dalton, Greater Pittsburgh Convention & Visitors Bureau, Anderson, Edwin Watts Golf, DOW Chemical, CONSOL Energy Are you dealing with the “new?” Visit www.kbMarLytics.com to view KB MarLytics service offerings and case examples - and sign up for our Discovery Assessment!
Listed skills include Customer Insight, Integrated Marketing, Advertising, Marketing Strategy, and 20 others.
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Greater Pittsburgh Area
Marketing + Analytics ServicesHelping clients take advantage of customer and market data to inform decision-making and drive successful marketing initiatives.
Greater Pittsburgh Area
Agency Management Team; Marketing Analytics Practice Leader.Strategic consulting, data mining, predictive modeling, campaign measurement and tracking, market opportunity mapping, new product/service development support services, analytics to fuel and support the creative team.
Greater Pittsburgh Area
Developed the Business Intelligence discipline at Brunner to help clients take advantage of customer data and meld it with market research to deepen understanding of key targets, define new opportunities, and uncover high-potential markets. Collaborated with cross-functional teams including, creative, public relations, media, digital, direct, social, and research personnel to create strategic, comprehensive and integrated brand and marketing communications plans.
Greater Pittsburgh Area
Led an integrated team of marketing communications specialists. Together we developed and executed fully integrated marketing communications campaigns for B2B and B2C clients.
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Katie Bicknell works for KB MarLytics LLC.
Katie Bicknell is listed as President at KB MarLytics LLC.
AeroLeads has found 1 work email signal at @brunnerworks.com for Katie Bicknell at KB MarLytics LLC.
AeroLeads has found 3 phone signal(s) with area code 412 for Katie Bicknell at KB MarLytics LLC.
Katie Bicknell is based in Greater Pittsburgh Region, United States while working with KB MarLytics LLC.
Katie Bicknell has worked for Kb Marlytics Llc, Brunner, and Blattner Brunner, Communications Ink.
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Katie Bicknell studied at Duquesne University.
Katie Bicknell is listed with skills including Customer Insight, Integrated Marketing, Advertising, Marketing Strategy, Marketing, Marketing Communications, Brand Development, and Strategic Planning.
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