Chief Operating Officer (COO) overseeing the launch and strategic growth of a new Wedding and Events venture, Serenity Ridge. Key responsibilities include:**Strategic Development** Collaborate with partners to establish short and long-term growth and profitability goals for Serenity Ridge.**Site Selection and Construction Management** Identify viable locations through market research and site visits. Oversee building plans and construction, ensuring timely and budget-conscious project completion.**Financial Management** Drive financial accountability through forecasting, accounts receivable/payable, and adherence to budgets. Track key performance indicators for ongoing business growth.**Investor Relations** Create and present comprehensive business plans to potential investors and financial institutions. Advise partners on funding options.**Marketing and Branding** Define brand standards, develop creative posts for social platforms, and manage Google Ads to enhance brand visibility and engagement.**Business Technologies** Identify and implement essential technologies for efficient day-to-day operations, including website launch, financial management systems, customer relationship management, and advertising analytics.**Collaboration** Work closely with general contractors, ensuring alignment with project scope and budget. Conduct weekly meetings with construction project managers to ensure timely project completion.

Responsible for leading and motivating a team of Franchise Business Consultants and District Managers in managing everyday Operations, setting Strategic Goals, and implementing Organizational Policies for +100 locations and $50MM. Collaborate with FBCs and Franchise Partners to achieve Sales and Profitability Goals, improve Guest Experience Metrics, and execute Marketing Strategies to increase community Brand Awareness. Work with District Managers and Home Store GMs to beat Forecasted Sales, deliver Bottom-Line Results, and create evergreen operational processes for Systemwide Implementation.Launch systems and processes for FBC Team to better manage and improve system operations; including:Design of 30-60-90 Operational Plans for New Store OpeningsCreate Business Growth Plan KPI Trackers for Location-Specific Goal Setting Monthly, Quarterly and AnnuallyInitiate FBC Task Force focused on Operational and Marketing Strategies in Troubled LocationsCoordinate with Development Team to Meet/Exceed Franchise Sales for New UnitsCollaborate with Marketing Team to Drive Average Unit Volume through Seasonal, Executable LTOsLead Cross-Departmental Initiative with the Finance Team to Address Profitability Opportunities across the SystemQuarterly Leadership Development Meetings for FBC Career GrowthLaunch systems and processes for DM Team to increase accountability to Home Store Goals; including: Implement Weekly Declining Budgets and COGs TrackingBi-Weekly Tracking of SPLH and Labor MetricsMid-Month and End-of-Month Financial Reporting Review with the Finance TeamRegular Reporting on Training Completions through LMS Platform (Disprz)Quarterly Leadership Development for GM/AM Career GrowthDevelop satellite Certified Training Stores and Certified Training General Managers

Lead the training department in the development of new managers and owners, launching new stores, developing teams, and on-going training. Work closely with the training team, field support, marketing, supply chain, technology partners, and Franchise Partners to drive top-line sales, bottom-line profit, and people development across Franchise Partners and Home Stores. ● Create and maintain Training Guides, Training Leader’s Guides, and the LMS platform (Schoox)● Facilitate Clean Juice University, a live training course for all Franchise Partners and General Managers outlining how to run a successful foodservice business: food safety and sanitation, food cost controls, labor cost, employee lifecycle management, marketing, guest experience, organic certification, and driving sales with demographics data.● Launch FBC and Area Developer Training and Development● Streamline pre-opening processes with the VP of Development to ensure a smooth launch from construction through grand opening, guiding Franchise Partners through the process of development● Responsible for CCOF Organic Compliance across all Franchise Partners, including trouble-shooting supply chain issues, ingredient sourcing, menu updates, operational systems, and marketing collateral.● Launch digital inventory, theoretical variance, and provide menu engineering data through Toast POS system● Menu Development for LTOs and annual Menu Engineering● Initiate Third-Party Delivery and Catering across the brand● Work with field support to fine-tune brand standards during quarterly audits through Franchise Blast. Develop a Scorecard system with Franchise Blast to deliver location-specific data from multiple platforms into one place.

Acts as primary contact for HR recruiting, onboarding, training and development for operational and administrative activities. Oversees the training and development of 1200+ staff across 3 restaurant concepts in 39 locations. Supports technology programming for food cost (Compeat), people management (People Matter), and people • Foster relationships to lead and shape company culture.• Responsible for management succession planning, including tracking current and future opportunities, headhunting new talent, and tracking the success of succession plans. • Spearhead the design and maintenance of a management development platform to support company growth and bench building.• Works side-by-side with management teams to identify operational opportunities, plan incremental improvements and celebrate achievements.

Responsible for training program evaluation, including quarterly store and employee evaluations. Provide recommendations for improved operations based on performance and overall store evaluations. Program all point of sale and accounting software. Lead pre-opening training programs and coordinate all pre-opening activities. Manage store-opening budget. Establish and cultivate strong relationships with vendors. Develop training manuals for each hourly and managerial position.• Developed key staff and management training programs, ensuring knowledge transfer and new skill development.• Streamlined information to create a cloud-based file database, organizing and tracking all company shared files.• Delivered monthly webinars to train managerial/leadership skills based on key performance indicators.

Oversee day-to-day operations of all restaurants in North Carolina, including directing the work of General Managers. Establish company-wide standards for day-to-day franchise operations, ensuring adherence to company policies, procedures, and marketing initiatives within each location. Act as primary human resources officer, responsible for recruiting, hiring, and providing onboarding training to general and kitchen managers. Cultivated relationships with vendors. Create the operating budget for all locations, detailing financial opportunities and accomplishments.• Foster employee development with coordination of general and kitchen managers.• Launch Guest “Secret Shops” to better measure company’s execution of service KPIs.• Establish a system for tracking declining budgets, cost controls, and vendor contracts• Reduce company-wide food costs by 3% by implementing the food cost analysis system, Compeat.• Develop and execute, with General Managers, a customized marketing initiative for each location, increasing sales.• Identified potential locations for future restaurants using market data analysis and budgeting information.