Yacht Sales Marketing Manager for Leopard Catamarans, The Moorings Yacht Sales, Sunsail Yacht Sales, Moorings Brokerage and Leopard Brokerage in the Americas, Australia, Asia & Africa.

Yacht Sales Marketing for Leopard Catamarans, The Moorings, & Sunsail. This role has provided me with the opportunity to develop a strong passion for the marine industry. This passion is why I have found success in my career.Implementation of inbound marketing strategies. Proven success in e-mail and marketing automation practices to drive traffic to website. Success in the development, execution and measurement of digital advertising strategies and campaigns. Content creation and copy writing for a variety of marketing channels, including blog and website for multiple brands using different CMS platforms, press releases, as well as print ads and print articles for third party vendors. Ability to create, design and implement trade show marketing materials and strategies. Manage Social Media accounts for multiple brands. Develop, produce and distributes promotional and collateral materials to support sales and marketing ads and campaigns. Maintain a strong working relationship with various media groups and sales reps, as well as the main point of contact for assets and materials when they are due. Film, edit and produce videos of sea trials, client interviews, and other various promotional materials.

Develop and execute effective targeted marketing campaigns, leveraging an understanding of consumer behavior and market trends as it relates to yacht and charter sales.

The primary role of my position was to promote customer relations and administrative support.In addition to that, my position encompasses the following: Implementation of the use of a cloud-based customer relations management system. This included traveling abroad to various base locations to train the local staff on the use of this product.Emergency planning in case of hurricanes, cyclones, power outages or any other unexpected circumstances, with experience in creating operations briefings that are sent out to keep offices all over the globe up to date on current potential states of emergencyCompiling of data from customer surveys to present requested information to the executive team.Produce strategies for local management teams to enhance the level of service provided to clients.

I assisted the Consumer Reporter in the research and development of stories and leads. This included posting content to the web for multi-media journalism pieces, getting acquainted with Final Cut Pro and analyzing data for potential stories.