Katie Carson Email & Phone Number

- Collaborate with owners and leaders to understand the company, products and services and create comprehensive digital strategy, build the brand and improve market awareness.- Launch new brands into international markets.- Develop business identity, logo and brand and integrate across marketing platforms and communications- Plan and execute brand and marketing strategy across all channels (Digital, Traditional, Collateral, Website, Email).- Establish sustainable, documented marketing operations, processes and procedures and marketing calendar/schedule- Build and launch marketing teams prepared to drive continued success.- Research market and competitive landscape, identify business opportunity and adjust or rebrand to expand sales.INDUSTRIES- Adventure & Outdoors- Beauty & Lifestyle- Hospitality- eCommerce & Retail- Service Providers- Book Authors- Realtors- Coaches

- Successfully led and inspired a creative team of professionals, fostering collaboration and innovation in project development.- Demonstrated expertise in guiding creative teams through various project phases, ensuring the delivery of high-quality and impactful results.- Integrated creative processes seamlessly with project management methodologies to enhance overall project efficiency and delivery timelines.- Collaborated closely with project managers to align creative strategies with project goals and client expectations.- Developed and implemented strategic plans for creative projects, aligning them with broader business objectives and ensuring a cohesive approach to project management.- Facilitated effective communication and collaboration between creative teams and project managers, fostering a synergistic work environment.- Worked cross-functionally to bridge the gap between creative vision and project execution, ensuring a holistic approach to project success.- Implemented robust quality assurance processes to maintain high standards in creative outputs, ensuring that deliverables meet or exceed client expectations.- Provided mentorship and guidance to team members, fostering their professional growth and development within the creative field.- Conducted training sessions to enhance the skills of project managers in understanding and appreciating the creative process.

- Responsible for maintaining and improving the operations, processes, and financials of the Creative Services department- Manage project definition, quality, delivery, and profitability- Define the project approach and scope of creative and strategic assignments, including details on how the work will be done, the timelines, deliverables, staffing, and cost estimations- Set the pace for the internal project workflow and keep the creative team on track, scheduling kickoffs, internal and external creative reviews and holding team members accountable to their responsibilities and timelines - Balance a large volume of client accounts with clear guardrails on tasks and activities that are owned by myself vs. those to be delegated out and those that other team members are to be held accountable for- Demonstrate strong collaboration skills by effectively and proactively communicating with internal teams and external partners to ensure seamless execution of client business objectives - Monitor project burn on an ongoing basis, ensuring work is being executed within scope and properly managing the expectations of internal teams and clients

- Sets the Creative Strategy and determines the best ways to activate creative across a single channel or integrated channels- Establishes relationships with clients, helping connect their overall objectives to creative needs- Provides core organizational and project management services on all creative projects; collaborating with client and cross-channel team members to move creative projects along on schedule from start to finish- Drafts creative briefs to effectively translate the overall strategy and vision of the creative to our copywriting and design teams- Manages designs and copy to ensure clients’ brand guidelines / voice and tone are being upheld and elevated

- Work with a dynamic team of Marketing Success Managers and Technical Support Specialists to deliver to customers and partners a tailored transition to their respective ClickDimensions solutions- Train customers how to use ClickDimensions integrated with Microsoft Dynamics CRM via webinars, support tickets, and email- Administer training and product support to personal client base of over 100 global customers and partners in the European region- Develop relationship with customers and partners and become familiar with marketing goals- Collaborate with sales, technical support, and development teams to ensure success of customer campaigns - Analyze results of clients’ email marketing campaigns including open rates and click through rates- Research and troubleshoot technology issues, provide solutions, and offer supplementary links to help site- Build and maintain knowledge base articles and answer questions via the ClickDimensions help forum- Contribute to company blog with trends, ideas, solutions, and research in the online marketing industry

- Provide core organizational and project management services for the email marketing division- Communicate effectively with both internal (agency) and external (clients and vendors) to keep progress moving on email campaigns and special projects- Draft creative briefs to effectively translate client vision to the graphic design team- Set up workflows and segments in different and varied enterprise-level email service platforms (Klaviyo, Bronto, MailChimp, etc.)- Task internal stakeholders and ensure deadlines are met- Partner with Strategists to communicate needs and next steps to clients in regularly scheduled calls- Provide additional support to Strategists as needed to meet and exceed client expectations- Research and present findings on special projects for clients