Proven experience as a social media freelancer working with large brands.Strong skills in creating video and photo content that boosts engagement and conversions.Deep understanding of social media platforms, algorithms, and best practices for content performance.A portfolio that demonstrates your ability to produce creative and effective social media content.Experience with video and photo editing software (e.g., Adobe Creative Suite, Final Cut Pro).Ability to work independently, manage projects, and meet deadlines.Strong communication and collaboration skills.

CROSS-COLLABORATED WITH THE SOCIAL MEDIA AND MARKETING TEAMS TO CREATE AND MANAGE COMPELLING ORIGINAL CONTENT DESIGNED TO DRIVE ENGAGEMENT AND IMPRESSIONS.▪️ Increased client social media engagement by 60% in 10 months by creating various content, including articles, posts, videos, product descriptions, and visuals showcasing brand personality.▪️ Grew TikTok followers to 100K and raised TikTok and Instagram channel interaction by 20% in under 1 year by crafting compelling narratives around brand, products, and customers, such as showcasing athletes, sharing inspirational consumer stories, and highlighting brand's commitment to quality and performance.▪️ Managed and grew brand’s 12 social media accounts by 10-15% each by developing engaging content, strategic scheduling, interacting with audience, scripting videos, and monitoring social media trends.▪️ Boosted overall engagement by 10% MoM by creating original marketing campaigns for monthly product drops.▪️ Managed brand's social media presence, including creating and scheduling posts, engaging with the audience, responding to comments and messages, and monitoring social media trends and conversations.▪️ Created graphic design concepts and executions across social media channels andFacebook/Instagram ads.▪️ Managed influencers, designers, photographers, and videographers to ensure cohesive and consistent brand messaging across content channels.▪️ Concepted, shot, and edited high-quality imagery and video content showcasing products in action, including coordinating photoshoots and ensuring brand consistency across all visual assets.▪️ Identified, collaborated with, and managed influencers, helping them to create authentic and impactful content that positively promoted the brand products.▪️ Tracked content performance across channels and platforms, including monitoring metrics such as engagement, reach, conversions, and user feedback to evaluate effectiveness and make data-driven decisions for improvement.

MANAGED DAILY PHOTO REQUESTS BY JOURNALISTS, INCLUDING CONDUCTING RESEARCH, PACKAGING FILES, DESIGNING ARTWORK, AND OVERSEEING VENDORS TO ENSURE QUALITY AND TIMELY DELIVERABLES.▪️ Conducted in-depth photo research, including company database, websites, social media, and stock images, culling large image sets down to best selects.▪️ Reviewed and selected photos for promotion, publication, and dissemination with fast-paced turnaround times.▪️ Assigned projects to photographers, performed quality assurance checks, and evaluated images to identify issues.▪️ Designed artwork and retouched images to meet aesthetic standards and delivered consistent, error-free edits for distribution across multiple platforms.

MANAGED AND DEVELOPED CONTENT FOR SOCIAL MEDIA CHANNELS, INCLUDING SOCIAL MEDIA STRATEGY, CONCEPTING, COPYWRITING, GRAPHIC DESIGN, AND PHOTOGRAPHY.▪️ Increased engagement of social media accounts from 10% to 21% by spearheading initiative to replace dated social media assets with aspirational, high-quality content focused on brand storytelling.▪️ Managed and created content for social media platforms, including shooting product and fashion photography for print and digital marketing and frequently working with and scheduling models.▪️ Designed email newsletters, logos, and social media content, including concepts, layouts, and illustrations, ensuring they aligned with brand personality.

MANAGED SOCIAL MEDIA CHANNELS AND CREATED AND PRODUCED GRAPHIC DESIGN ELEMENTS TO MEET MARKETING NEEDS.▪️ Grew social media engagement by 20% by creating social media strategies that utilized branding and storytelling.▪️ Printed and designed branded touchpoints for restaurants, including menu design, coasters, logos, and napkins.▪️ Identified client branding needs and developed graphic solutions to reach targeted audience and grow market share.

MANAGED DAILY PHOTO REQUESTS BY JOURNALISTS, INCLUDING RESEARCH, PACKAGING ASSERTS, ARTWORK DESIGN, AND VENDOR OVERSIGHT TO ENSURE QUALITY AND TIMELY DELIVERABLES.▪️ Increased Amazon Plus page sales by adding additional product photography, details, and fun, creative content that engaged audiences resulting in increased traffic.▪️ Generated digital content from the ground up, including developing engaging social media marketing graphics.▪️ Operated standard and special-purpose still and video cameras to fulfill customer and internal company objectives.▪️ Concepted, created, and produced videos and photos for YouTube and general online marketing use.