Katie Clift Email & Phone Number

Lisbon, Pt

Lisbon, Portugal

Founder & CEO of international public relations agency maybe - a counter-cultural PR agency with 20 years of international public & private sector experience.Harnessing an international network of communications experts across Europe, the Middle East, the USA, and Australia, maybe custom-builds global teams for every PR project. At its core, maybe is counter-cultural PR. maybe is actually two words: a contraction of “what may be”. It's bold, definitive and results-driven. And so are we. We push the boundaries of true possibility in PR, moving the needle from an outdated industry narrative of "maybe it's possible, maybe we can do it..." to "let's see what may:be."

Geneva, Switzerland

• Marketing Communications Lead for the Annual Meeting 2022, managing all external communications (including email campaigns) to invited and registered participants.• Advising top-tier Strategic Partner companies on strategically utilising Forum-owned communications channels (blog with 5 million readers monthly, social media channels with 30 million followers, social videos with 600+ million views annually and podcasts with 1 million+ listens annually).• Weekly calls with Forum Partner companies to guide communications teams in reputation, crisis and brand management, public relations and media response.• Achieved global communications coverage while managing public relations for the Forum’s EDISON Alliance in partnership with Verizon and Mastercard.

Geneva, Switzerland

• Marketing Communications Lead for the World Economic Forum’s Annual Meeting 2020 (50th Anniversary in Davos) and virtual Annual Meeting 2021, managing all communications to constituents pre, during and post events.• Moderated press conferences in person at the 50th Annual Meeting in Davos 2020 and virtually at the Sustainable Development Impact Summit in 2021.

Geneva, Switzerland

• Editor in Chief for all World Economic Forum Impact Stories, managing an editorial team of three staff to publish compelling, on-brand content monthly.• Created marketing strategy for 11 (the majority) of World Economic Forum platforms and industries (from advanced manufacturing to cybersecurity and all regions).• Identified strategic communication improvements to the Forum’s Value Proposition Presentation, condensing the content from 300+ slides to 50+ modular slides.

Global (Based In Europe)

Founded an international public relations company, creating and executing campaigns from start to finish with NGO’s, startups, agencies, global manufacturing companies, health, lifestyle, medical, travel and tech businesses globally.• International Public Relations Consultant at Asset Ogilvy Public Relations. Managed the PR account of billion-dollar engineering company Consolidated Contractors Company within a key small team.• Development of Union for International Cancer Control’s City Cancer Challenge international case studies for the 2018 World Cancer Congress. Creation of case studies to showcase the significant work of the UICC in specific cities of great need, including Latin America, Myanmar and Paraguay. • Created and executed a public relations campaign for Save A Child’s Heart Australia – a global medical NGO, saving the lives of children worldwide.

Australia

· Head of statewide and national public relations, and primary spokesperson for Cancer Council Queensland (CCQ).· Increased media coverage for CCQ from 4000 clips a year to more than 8000 media stories in print, radio, TV and online media, including 120 front page newspaper stories annually, from 2014 to 2016.· Invited to chair a session on media and advocacy at the Union for International Cancer Control’s (UICC) World Cancer Congress in Paris – October 2016.· Managed a team of five direct reports to coordinate all media coverage, social media and PR campaigns for CCQ.

Australia

• Created all outgoing media for Diabetes Queensland, including social media activity and strategy, monitored, coached and trained media talent.• Managed two media assistants to achieve daily media targets.

Australia

• Radio producer for Brisbane's top rating breakfast program – including organising interviews, preparing talent, writing scripts for stories, editing audio, experience doing interviews on-air.

• Host a daily radio show, 3pm-6pm weekdays on 96.5FM, with extended listenership across the station of 200,000+ listeners per week, (25-49 years, female skew).

Master Of Business Administration - Mba, Scholar

Bachelor'S Degree, Mass Communication (Journalism And Public Relations)