Clients: Bojangles, Simon Property Group, Whistle Express, Charlotte Sports Foundation, Carolina Foods, Earth Fare

- Craft press releases, fact sheets, bios and other media materials for public consumption and develop and maintain accurate, targeted lists of journalists and other influencers for 5 clients and new biz prospects. - Work with teammates to manage client account duties, business development efforts and other agency needs. - Pitch 3-4 stories a week to journalists and other influencers, and follow up as needed to coordinate interviews or provide other necessary information. - Staff media interviews and act as a liason between client and media personnel. - Participate in media trainings to boost client's confidence and hone skills for live, recorded and sit down media interviews. - Research, coordinate and manage micro and major influencer relationships for consumer facing clients. - Utilize Muck Rack to monitor print, broadcast and online media to produce comprehensive coverage reports for all 5 clients and new biz prospects.

• Produced brand kit and media materials; developed a media list with 70+ local, regional and national TV stations and other publications• Crafted stories to pitch to media contacts regarding brand mission, upcoming events and offerings• Monitored brand and competitor coverage in the media • Maintained and updated corporate brand website, edited copywriting for brand-owned media

Clients: NAPA Auto Parts, CharBroil, Forsyth Speaks, Xeomin• Collaborated with the Social and Community team to develop comprehensive PR and social media strategy activations for clients• Managed community relations on five social media platforms to increase engagement with consumers• Scheduled an average of five posts a week on all social media platforms, conducted social listening and monitored social media trends to adjust content strategy accordingly

• Observe and evaluate students’ performance on assignments including start-up agency brand launches, integrated marketing campaign strategy, account management, and agency new business• Act as a mentor and expert to students during creative and strategic discussions, tracking their progress in group projects • Support professor with lesson planning and material preparation to optimize student success in the classroom

• Tutored student-athletes to strengthen their understanding of Public Speaking, Empirical Research in Communication, and Integrated Marketing Communication course material• Took initiative in identifying areas of struggle for the students and provided a framework for improvement

• Supervised weekly meetings for 75 new members to introduce them to each other and the chapter• Planned an extensive education plan including seminars on diversity, inclusion, and safety

• Drafted and sent PR pitches to media contacts; developed content calendars and planned writing for client social platforms • Worked closely with the intern class to complete a campaign from start to finish; participated in client-facing meetings• Created an extensive rebranding project for the internship program and assisted with PR, copywriting, and art direction • Carried out detailed competitive audits, audience analysis, and social strategy research and compiled reports for clients