Responsible for shaping and refining the creative direction and communications for the organization. Blending creative vision and storytelling with project management to ensure all concepts, events, partnerships and digital messaging align with the target audience and brand values.• Focused on overseeing and executing projects, managing visual design and messaging for social media and digital content creation for major events, ensuring high engagement and positive interactions.• Collaborate with key stakeholders and partners to ensure our vision and voice are seamlessly integrated into all campaigns.• Identify and partner with musicians and brands that amplify our narrative and drive growth, awareness, and audience engagement.

Hired by Mark Cuban in 2001 as one of the first employees of HDNet ( later renamed AXS TV), I helped build his network content library from the ground up.Directly reporting to the network President, I was responsible for all content development, creative direction, production (live + studio) and programming for all original series and specials on-air, social media, podcasts, and FAST channel. Led the creative direction and content development strategy for all programming on primetime and digital platforms, delivering 15+ hit series with high audience engagement, weekly growth and critical acclaim.• Developed original digital content driving monthly revenue growth and increasing social media following by more than 70%, with Facebook growth of 1 million new followers during my tenure. • Launched the network podcast division, expanding the networks global footprint and audience reach.• Led the promotions and marketing teams for new series launches, resulting in marketing campaigns with a total audience reach of 6.8 billion and over 350 pieces of media coverage, including outlets like People, US Weekly, Good Morning America, and Entertainment Tonight.• Partnered with the charity Band Together to provide $30,000 worth of music scholarships annually.• Expanded the company’s slate of projects by securing high-profile talent deals and brand partnerships.Created and approved all press materials and communications related to original series and content.• Cultivated relationships with key stake holders, including agents, writers and producers ensuring a continuous pipeline of fresh and compelling content ideas.

As creator and Executive Producer for AXS TV's Originals (broadcast & digital) I shepherded productions from script approval through pre, physical and post stages. My award-winning programming featured the biggest stars in music and pop culture with many series surpassing the 100-episode mark.• Built strong relationships with influential talent and brands like Sammy Hagar, Robert Plant, SPIN, Fender and Budweiser elevating the company’s visibility within the digital content space and successfully promoting tune-in messaging.• Managed supplemental content creation for social media and marketing teams, producing photos, videos, and polls tailored to individual talent and programs, while ensuring all necessary approvals were secured.• Developed and produced multiple award-winning and top-rated series for both linear broadcast and digital platforms.

• Hired directly by Harvey Levin & the late Jim Paratore to produce, write and voice daily stories for the newly launched TV series. Segments aired on the nationally syndicated daily series as well as the iconic website. I executed daily live satellite hits with national FOX affiliates + Showbiz Tonight.