Katie Daugherty work email
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Katie Daugherty personal email
I believe in the power of meaningful connections that extend beyond clicks and impressions. My passion as a communications professional lies in understanding audiences on a deeper level, enabling organizations to effectively reach those they serve.With a foundation in executing campaigns from a tactical perspective, I have successfully led marketing and communications strategies in both agency and in-house settings. I excel at translating client needs into strategies that not only make sense for the brand, business objectives and audiences, but are designed to be measurable and produce actionable insights.
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StrategistCapitol BChapel Hill, Nc, Us -
StrategistCapitol B Jan 2024 - PresentRaleigh, North Carolina, Us -
Digital StrategistCapitol B Apr 2022 - Jan 2024Raleigh, North Carolina, Us-Spearhead execution of digital strategies for campaigns encompassing audience research, data analysis, creative development, and media placement.-Collaborate with account managers to craft marketing strategies aligned with client objectives and target audiences.-Mine owned and operated first-party data for new business opportunities.-Work alongside agency team to evaluate RFP opportunities, working as lead strategist for RFPs that are a good fit for the agency.-Articulate WRAL Digital/Capitol B Creative Studios unique market position through new business and renewal pitches and presentations.-Develop and present campaign reports detailing audience engagement and advertising metrics, along with optimization recommendations.
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Strategic Business Development Project LeadCapitol B Nov 2021 - Apr 2022Raleigh, North Carolina, Us
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Digital Strategy DirectorNorth Carolina Biotechnology Center (Ncbiotech) Oct 2020 - Nov 2021Research Triangle Park, Nc, Us-Led cross-departmental collaboration to develop and execute marketing strategies.-Planned and implemented campaigns across multiple marketing channels, generating over 100 leads within the first two years through a novel paid campaign strategy.-Managed vendor and agency relationships to ensure seamless project execution.-Oversaw all aspects of social media, encompassing strategy, content creation, and data analysis.Conducted marketing data analysis, utilizing campaign, website, and email data to generate actionable insights.-Managed content development for NCBiotech's digital channels.-Served as an internal SME for branding and digital communications.-Supervised and mentored Corporate Communications interns to foster professional development. -
Content Marketing ManagerNorth Carolina Biotechnology Center (Ncbiotech) Jun 2018 - Oct 2020Research Triangle Park, Nc, Us-Create and manage content for NCBiotech's digital communications, as well as marketing campaigns and targeted initiatives-Manage NCBiotech social media channels-Work with internal team members on marketing tools and content development-Manage corporate communications intern
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Production ArtistClean Sep 2016 - Jun 2018Raleigh, North Carolina, Us-Collaborated closely with account and creative teams to develop innovative creative work aligned with client strategies.-Adhered to brand guidelines and standards throughout the design and presentation process.-Designed a wide range of deliverables, including logos, brochures, product and sales sheets, web pages, digital ads, emails, presentations, and other print and web materials. -
Graphic Designer, Product ManagerA Simpler Time Feb 2015 - Sep 2016-Managed email marketing program from conception to execution, including strategy development, implementation, and performance analysis.-Led discussions on website redesign, product migration, and user experience to ensure alignment with brand identity.-Oversaw new product design, development, and production, ensuring timely and cost-effective delivery.Designed graphics and materials for various print and digital applications.
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Graphic Designer, Content ManagerStir Creative Group Oct 2014 - Mar 2015Greensboro, North Carolina, UsDesigned assets for both print and web including brochures, social media graphics, rack cards, flyers, HTML emails by exploring original ideas while adhering to established brand standards. I also maintained various websites using custom CMS, edited product photography and created product descriptions.
Katie Daugherty Skills
Katie Daugherty Education Details
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Appalachian State UniversityAdvertising
Frequently Asked Questions about Katie Daugherty
What company does Katie Daugherty work for?
Katie Daugherty works for Capitol B
What is Katie Daugherty's role at the current company?
Katie Daugherty's current role is Strategist.
What is Katie Daugherty's email address?
Katie Daugherty's email address is ka****@****ech.org
What schools did Katie Daugherty attend?
Katie Daugherty attended Appalachian State University.
What skills is Katie Daugherty known for?
Katie Daugherty has skills like Graphic Design, Blogging, Adobe Creative Suite, Digital Photography, Newsletters, Organization, Social Media, Search Engine Ranking, Indesign, Photoshop, Color Correction, Davinci Resolve.
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