FanFam USA provides custom apparel for sports lovers and small businesses.

From the Tailgate Radio & Events

From the Tailgate Radio & Events

From the Tailgate Radio & Events

First USDA approved meat manufacture in the history of the USA. Produces “the authentic Chicago-style hot dog,” as well as soups, chilis, appetizers, frozen meals and pickles. Private and family owned. Responsible for the successful growth of the retail sales channel. Create and execute a sales operations and marketing plan that nurtured business development in new markets.• Drove aggressive sales, volume and profitable growth by developing new consumer demographic shoppers and new markets – focusing on the Midwest and Southwest. • Responsible for the retail division profit/loss in partnership with the Director of Sales. Successfully grew the retail business unit for the past two and a half years in all categories.• Built and maintained business in highly competitive categories (hot dog and refrigerated pickles) in Phoenix, Denver and SoCal markets. Created and implemented proven strategic marketing plans including traditional marketing and social campaigns. Expertise in creating brand awareness and negotiating corporate brand partnerships.

Family-owned, privately-held Italian specialty cheese manufacturer in Wisconsin with a mission to deliver the highest quality product at the best value to the consumer. • Conceptualize and implement market strategy and achieve marketing targets. Business and market development; market research and planning; strategic direction for promotion and advertising; coordinate with sales, production and purchasing; and directing the day-to-day activities of marketing staff.• Drive aggressive growth by developing and implementing successful new product launches while creating world-class creative that builds the BelGioioso story and equity with consumers. • Manage staff of five: Marketing Director/New Item Development, Public Relations Manager, Purchasing Manager, and Graphic Design team. Responsible for managing three brands in the retail, convenience, foodservice and industrial sales channels.• Work with sales team and agency partners turning business development strategy into sharp/focused marketing plans to reach target customers and consumers. Develop annual marketing plan in support of organizational strategy and objectives.

$8.0B international dairy manufacturer, Saputo is the twelfth largest dairy producer in the world, the largest in Canada, and among the top three cheese producers in the United States.• Partner with cross-functional teams to effectively and efficiently launch new products. Responsible for creation and execution of brand management strategies such as packaging, advertising, promotions, public relations and social media for company’s extensive brand portfolio.• Managed staff of five: Public Relations/Social Media Specialist, Graphic Artists and Marketing Coordinator and IRI Specialist. Team is responsible for management of 20+ brands in the U.S. marketplace.• Responsible for $5M marketing budget for the company’s specialty cheese division.• Designed, implemented and facilitated annual marketing plan while assisting in business unit growth.• Developed and managed U.S. corporate brand identity, create marketing materials to support this effort.• Assisted in private label product development, packaging design, distribution plan and public relations for top U.S. retailers. Gathered and prioritized customer requirements, defining the product vision, and working closely with sales, customer service, quality assurance and supply chain to ensure first class products were developed timely while revenue and profitability goals were met.• Preserved strong business relations with European and domestic suppliers/vendors.• Drove marketing research to continually gain end user insights leading to a solution set.Major Accomplishments• Presented “2010 DCI Award of Excellence” by the CEO.• Built an internal Marketing team to reduce spend and project lead time while increasing company innovation.• Redesigned national specialty cheese brand, increased sales by 42% while gaining 24 new customers.• Directed the sales strategy, brand design and market positioning for a Texas-headquartered retailer. The brand repositioning increased private label sales by 35%.

• Monitored and forecasted print quotations and agency estimates to ensure projects were on time and within budget.• Assisted in new product launches including advertising strategies, main messages and end goals. Wrote copy for marketing communication materials such as print advertisements, brochures, and catalogs.