Katie Barry Email & Phone Number

Bristol, Gb

Bristol

Lower Hutt, New Zealand

• Creating and implementing the council social media strategy, leading to a 20% increase infollowing on Facebook, 40% on Instagram and 15% on Twitter• Day-to-day management of social media channels and content calendar, generating a 60%increase in engagement over 12 months• Providing communications advice to stakeholders for strategic projects, such as communityconsultation for an arena swimming pool rebuild and annual dog registration campaign• Managing communications for a government-funded shovel-ready project, liaising withgovernment staff• Managing advertising and content for events including Sweet As Hutt’s Hot Chocolate Challenge,seeing a $250,000 increase in spend within the city centre over two weeks• Keeping the community informed on council decisions through media releases, social media,adverts, billboards and emails• Researching and implementing new project management software for the marketing andcommunications team and trained colleagues – this allowed for more efficient workloadmanagement and the creation of a content calendar• Member of the public information messaging team within the Wellington Region EmergencyManagement Office – particularly active during Covid-19 pandemic• Building relationships with residents and groups to generate community-focused content• Training colleagues in social media best practice, empowering them to recognise and utiliseengaging content

Bristol, United Kingdom

Planning, devising, execution and analysis of marketing campaigns for multiple insurance brands.• Interim Marketing Manager for six months • Ownership of copywriting across all marketing channels including direct mail, direct email, web, adverts, editorials, newsletters, blog posts and sales collateral • Co-ordinating email marketing campaigns and newsletters – overseeing an 11.8% increase in open rates and 39% in click-through rates• Refresh of brand tone, web copy and imagery, leading to an 18% increase of online quotes• Revitalisation of brand social media accounts along with a social media strategy. This resulted in a Twitter following increase of 122% within four months for the education brand • Customer loyalty campaigns – improved refer-a-friend campaign to see a 550% increase in referrals• Managing and co-ordinating trade show stands at events• Selected as a member of the People Engagement Group, which resulted in organising employee events and internal communications

Taunton, United Kingdom

Taunton, United Kingdom

Education record

Integrated Media, Advertising, Consumer Behaviour, Public Relations and Direct Marketing & Sales Promotion

Ba Hons Business Management (Marketing)

Education record

English Language, Law, History and Sociology