Katie Critzer Email & Phone Number

Owner, operator, coach, and creative mind behind South Dakota Aerial & Arts.

Consultancy services for all your digital marketing needs, including but not limited to: lead generation, CRM, SEM, social media advertising, website audits, organic social media, strategy mapping, advertising tagging, and website UX.

The only aerial arts performance group based in Sioux Falls, SD. We perform for weddings, parties, festivals, and corporate events.www.cirkaperform.com@cirkaperform

Sioux Falls, Us

-Lead full-funnel marketing and creative strategies for franchise and corporate teams-Lead CRM optimization, integration and innovation-Optimize sales efforts through segmented email, SMS text and phone call journeys, managed in HubSpot and MailChimp-Prioritize website and campaign tagging efforts, serving as the expert for Google Tag Manager and sales tagging initiatives-Report key KPIs to the leadership team and all stores, optimizing all paid media efforts for CAC-Ensure brand consistency and strength through re-branding and standardization efforts-Initiate and execute new innovative awareness and lead generating efforts both in stores and online.

Sioux Falls, Us

- Lead digital transformation across web properties, payment processing, CRM workflowsand digital customer experience- Project manage and own product innovations for new digital products and services- Direct all corporate and select franchise paid advertising, search engine marketing,website, social media, email marketing and marketing analytics strategies- Own digital systems roadmap that includes but is not limited to migration efforts, CRMcontact consolidation, web chat, website functions and virtual offerings.- Manage CRM user definitions, contact records, email cadences and lead reporting- Work closely with IT, sales and operations teams to determine and execute on companypriorities- Lead traditional and digital media strategy and placement, including but not limited to SEM, Facebookand Instagram ads, display ads, native articles, video ads and experimental placements- Build all email and text message drip strategies and workflows for new leads, lapsedmembers, consult no shows, subscribers and nurture audiences- Conduct keyword, content and UX research to help inform content and SEO efforts- Outlines, optimizes and maintains marketing reporting and analytics across all marketing systems and campaigns. Works with the IT team to outline full funnel reporting solutions- Partners with the sales team to ensure lead routing is functioning and continually optimized to increase close rates and improve lead generation efforts

Sioux Falls, Sd, Us

- Lead organic and paid digital marketing and social media strategy across all Sanford Health service lines.- Present, create and maintain digital analytics, metrics and reporting for web properties and campaigns- Put together full-funnel campaign recommendations based on past performance, keyword research, content and KPI metrics- Implement conversion tracking and tagging- Lead content calendar creation and posting across all social media accounts- Educate marketing team and stakeholders on digital best practices, advancements and techniques- Ensure digital graphics and animation fit asset specifications and accomplish company goals- Manage team of social media strategists and digital marketing strategists

Sioux Falls, Sd, Us

- Lead digital marketing strategy and implementation for cancer, research, foundation, genetics and various other service lines- Manage design, creation and quality assurance for new and existing web properties. including Sanfordhealth.org, Sanford Research and the Edith Sanford Breast Center- Create and edit performance reports for digital marketing campaigns that include A/B test results, overall campaign analysis and opportunities for future improvements- Work to implement website and digital marketing processes to help improve consistency across projects and campaigns- Aid in troubleshooting dashboard reporting issues, managing difficult website maintenance requests, testing website tagging requests and executing digital marketing campaigns

Sioux Falls, Sd, Us

- Lead the creation of a universal, standardized reporting template for all digital marketing campaigns- Orchestrate bringing all digital marketing in-house to help save overhead costs and improve visibility - Collaborate with web designers and project managers to create and update webpages based on Google Analytics data and UI/UX best practices- Analyze performance and trend data to identify opportunities to improve conversion efficiency and content relevance- Use Google Tag Manager to implement and QA conversion and analytics tracking tags

Madison & Austin, Us

-Create extensive reports that analyze media efforts at a granular level to better understand media buy successes and shortfalls to help improve future campaigns and make media dollars work harder-Compile RFPs, review proposals and negotiate with potential vendors to find the optimal media partners for clients-Implement and evaluate A/B tests across various digital platforms to better understand the individual interests and wants of our clients' target audiences-Work as part of a team to standardize reporting, engagement metric definitions and media team processes and procedures-Use third-party ad serving platforms (Sizmek) to serve banners, native ads and videos and optimize ads in real time-Pay invoices, actualize and edit insertion orders and dive into vendor billing discrepancies-Implement, optimize and report on digital and print media efforts-Manage and train media interns on paid social media, display banner, paid search, retargeting and native tools and platforms

Madison & Austin, Us

- Reported on media buys performance- Identified media outlets that could be beneficial for clients- Evaluated how media buy performed, based on CPMs, CPCs, impressions and CTRs- Determined if digital buys were receiving the optimal type of traffic and engagement- Created and optimized banner buys, native ad efforts, paid search campaigns, retargeting banners and paid social media buys

Madison, Wisconsin, Us

- Work hand-in-hand with law practice groups to communicate current legal legislation, attorney achievements and Boardman & Clark LLP news updates- Maintain and create webpages, event invitations, social media posts and print ads using dynamic HTML, Photoshop and InDesign

Madison, Wi, Us

The Office of Sustainability communications team strives to actively communicate events and news accurately, engage students, faculty, staff and the community in sustainability and give individuals a place to come to with questions or concerns. I am the voice of the Office of Sustainability Facebook page and weekly work to find and/or create posts for social media. When events or news needs to be publicized, I share information on our wordpress website by creating webpages with graphics I make on Adobe Illustrator. Additional projects I work on include writing news articles for our weekly newsletter, creating listicles for different events and social media, writing executive summaries for climate mitigation proposals, leading event planning for forums, working on gathering metrics research, proofing reports and engaging in outreach activities.

Madison, Wisconsin, Us

As a communications intern, I worked to plan and promote events, restructure and maintain the organization's websites and create graphics, posters and promotional materials. One of the main projects I was tasked with was helping in the planning of an annual energy conference. This involved brainstorming and choosing an energy-related theme, conference title and logo, recruiting students, contacting and securing speakers, soliciting for donations and hosting the event. I spearheaded a multi-channel marketing initiative that involved print, digital, social media and word to mouth efforts to raise awareness of the event.