Katie Evans Email & Phone Number

United Kingdom

Buxton, Gb

Liverpool, England, United Kingdom

Liverpool, England, United Kingdom

Adelaide, South Australia, Australia

Built the in-house marketing team, agency roster, process and plan for Australia's largest ecommerce fitness store.Responsible for the development and execution of the marketing strategy and budget with the emphasis on digital, including paid media, CRM strategy, merchandise release calendar, content production and brand partnerships.Results achieved: • revenue up 20% YOY.• CRM database growth of 27% in the first year with a reduced cost per acquisition.• Created new revenue streams by monitising TWL's owned media estate and selling 7 brand packages.

Provided digital marketing strategies and social media playbooks for agency clients and SME's within health and fitness, home improvement and mobile technology. Grew an initial SOW with agency Digital Giants from one to five projects in 6 months.

Boulder

• Worked with the C-suite executive team at Western Union to craft their thought leadership strategy and managed key stakeholders throughout the social media execution.• Planned and led the execution of the annual marketing plan for DKT International. Exceeded annual KPI targets by the end of Q2. • Successfully led the pitch process winning two new FMCG clients for the agency.

London, United Kingdom

Reporting directly to the co-founders, I was responsible for the internal resourcing, performance reviews, forecast and profitability of client services. • Launched a UK government-supported youth brand (National Citizen Service). Led the cross-agency communication strategy, content plan and production. Won two awards for the digital strategy and first year's impact; Grew the assigned content budget by 30%.• Managed digital launches for Sony across 14 European markets concurrently and across internal Sony departments demonstrating my stakeholder management.

London

Worked as a qualitative researcher at 2cv for TfL, PZ Cussons and Nokia.

London, England, United Kingdom

Communication strategy and media planning for Nike across the EMEA region. Planned the digital partnership strategy for Nike Running, Nike Women and Nike Football.